2. Welcome C HRIS K ATTERJOHN Publisher Indianapolis Business Journal IBJ.com

4. Who are we? James Burnes VP Development and Strategy Colin Vaughan Marketing Strategist, Obama Get Out The Vote Captain

7. the Obama Campaign Showed Us About the Power of Digital and Social Media 12 Business Lessons

9. How did this guy…

10. … become this guy

11. His aspirations exceeded his present path

12. You have to know your GOALS

13. And build the proper STRATEGY

14. You cannot afford to EXPERIMENT

15. If you want to OUTMANUEVER

16. If you want to OUTWIT

17. If you want to WIN

18. GOALS

20. THIS IS NOT ABOUT YOU

21. IT’S ABOUT YOUR CONSUMER

22. ? What is your unique selling proposition?

23. Obama’s Campaign pictured this as their competition More of the same versus change

24. Not just talk change, be change

25. Goals > Strategy > Tactics

26. Integrate the Internet into everything we do; make the web the hub of our operations Strategy:

27. Be grassroots; think at the individual consumer’s level Strategy:

28. Create and maintain connections, big and small, to make consumers part of our mission Strategy:

29. Who’s on your TEAM

30. Goals > Strategy > Tactics

31. A centralized customer database is the difference between marketing wisely and marketing poorly Lesson #1:

32. A centralized database of every voter

33. Social Networks leverage vast audiences quickly Lesson #2:

35. Only three are a ‘must’ right now

41. YouTube is a powerful tool to spread your message Lesson #3:

47. No sale is too small in generating a relationship with the consumer Lesson #4:

50. Targeted email marketing can generate quick cash with the proper message Lesson #5:

54. A self-managed social network can succeed if it fills a void Lesson #6:

55. my.barackobama.com

56. my.barackobama.com

58. Microsites on niche topics can generate audience exposure that you’d otherwise miss Lesson #7:

59. VoteForChange.com

61. SEM is critical and targeted online banner advertising can draw a huge response Lesson #8:

63. SEM Keyword Overlap

66. Mobile applications engage your audience anytime, anywhere Lesson #9:

69. Twitter enables quick notification to audiences Lesson #10:

72. Blogging creates an image of expertise when properly executed Lesson #11:

73. The Obama Blog

75. When transactions are expected, don’t give the consumer any excuse not to buy Lesson #12:

78. Outcomes: The most effective marketing campaign ever conducted

83. What will the future bring?