Social Media Boot Camp Twitter For Corporate Communications

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A slide presentation for the Indiana PRSA Social Media Boot Camp - a 101 Guide to Using Twitter.

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Social Media Boot Camp Twitter For Corporate Communications

  1. 1. Social Media Boot Camp Twitter for Corporate Communications Professionals Presented by @jamesburnes AKA James Burnes VP Strategy & Development @mediasauce
  2. 2. Do you tweet?
  3. 3. Who’s sick of hearing about Twitter? Too bad!
  4. 4. Twitter 101 This is boot camp….
  5. 5. The Corporate Account
  6. 6. First things first! • Secure you company name • Secure any trademarked brands you have • Secure your C-level executive team’s names • Secure YOUR name!
  7. 7. Questions You Must Answer (before you begin)  Why are we on Twitter?  Which audiences do we want to speak to?  Are we prepared to interact?  Who’s our Twitter manager?
  8. 8. Check List for PR Executives  Your Twitter “Voice”  Guidelines for staff/company communications  A proper “avatar”  A branded background
  9. 9. Examples of Company Branding
  10. 10. Succeed on Twitter by Listening!
  11. 11. http://search.twitter.com
  12. 12. How popular are you?
  13. 13. Watching Twitter
  14. 14. Strategy
  15. 15. Questions
  16. 16. @jamesburnes
  17. 17. Connect with me

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