Social Media Boot Camp Twitter For Corporate Communications
1. Social Media
Boot Camp
Twitter for Corporate
Communications
Professionals
Presented by
@jamesburnes
AKA
James Burnes
VP Strategy & Development
@mediasauce
22. First things first!
• Secure you company name
• Secure any trademarked brands you have
• Secure your C-level executive team’s
names
• Secure YOUR name!
23. Questions You Must Answer
(before you begin)
Why are we on Twitter?
Which audiences do we want to speak to?
Are we prepared to interact?
Who’s our Twitter manager?
24. Check List for PR Executives
Your Twitter “Voice”
Guidelines for staff/company
communications
A proper “avatar”
A branded background