Is Social Media A Skill Set Or A Career Path?

Social Media,[object Object],a skill set or a career Path?,[object Object],Social Media Breakfast – Bellingham 2010,[object Object]

James BurnesPrincipal & Founder, Project BrilliantCEO & Founder, Mobiltopia@jamesburnes@ProjBrilliant@mobiltopia,[object Object]

To: 50500,[object Object],Message:,[object Object],jamesburnes,[object Object]

#SMBellingham,[object Object],#jamesburnesisawesome,[object Object]

Let’s Interact Right Now,[object Object],This is a networking event!,[object Object]

Why are you here?,[object Object],A moment of truth…,[object Object]

We will attempt to answer the following Q’s:,[object Object],Is social media a skill set or a career path?,[object Object],What role does social media play in my career?,[object Object],Can I be a social media guru? Should I be?,[object Object]

To look forward, we must look back.,[object Object]

Social Media Milestones,[object Object],March 2009,,[object Object],Nielsen study Reveals social media more popular than email,[object Object],MySpace.com,[object Object],launches,[object Object],Twitter Launches,[object Object],Personal ‘free’ web pages debut,[object Object],Facebook Launches,[object Object],1997,[object Object],2005,[object Object],1999,[object Object],2003,[object Object],2009,[object Object],1995,[object Object],2001,[object Object],2007,[object Object],Blogware begins to take off,[object Object],Ning Launches,[object Object],YouTube launches,[object Object],Message boards for geeks everywhere,[object Object],Mass media starts focusing on “User Generated Content”,[object Object]

Is Social Media A Skill Set Or A Career Path?

Is this really a career path?,[object Object],We must ask ourselves,[object Object]

Social Media “Career” Prediction,[object Object],2012,[object Object],2011,[object Object],2008,[object Object],Today,[object Object],2009,[object Object]

The social media skill set, combined with a strong personal brand, will see success.,[object Object]

What is a brand?,[object Object]

The Personal Brand Builder,[object Object],[object Object]

How do I want others to describe me?

Who is my audience and what do they expect?

What is my highest aspiration?

What unique skills or experience do I have?

What makes my “competition” have more value? Should I compete, or shift approaches?,[object Object]

What causes this confusion?,[object Object],No Strategy, Plan, or Commitment,[object Object]

But leveraging it matters most,[object Object]

9 RULES,[object Object], ,[object Object],FOR PERSONALBRANDING SUCCESS,[object Object]

Rule #1,[object Object],Define Your Personal Brand,[object Object]

Rule #2,[object Object],Clearly define your goals,[object Object],(And stick to them),[object Object]

Rule #3,[object Object],Get Your Own Site,[object Object]

What should your personal site include?,[object Object],Personal brand statement (executive summary),[object Object],All possible contact options ,[object Object],Blog, if part of your strategy ,[object Object],Biography,[object Object],Resume,[object Object]

Rule #4,[object Object],Leverage social media,[object Object]

Rule #5,[object Object],All Content Must Pass the Five Finger Filter,[object Object],Competition,[object Object],Mother,[object Object],Boss,[object Object],Priest,[object Object],Customers,[object Object]

Rule #6,[object Object],Demonstrate experience through sharing knowledge, ideas and insight,[object Object]

Rule #7,[object Object],Make others around you look good.,[object Object]

Rule #8,[object Object],Ride the coat-tails of those you aspire to be like and find ways to connect with them.,[object Object]

Rule #9,[object Object],Listen More Than You Speak. Respond Frequently & Win!,[object Object]

Any questions?,[object Object]

How will youactivate your online presence and takeownership of your personal brand to spark your career?,[object Object]

A few words of advice…,[object Object]

Perception is realitywhen it comes to your personal brand,[object Object]

Is Social Media A Skill Set Or A Career Path?

Is Social Media A Skill Set Or A Career Path?

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