1. The Mobile Shift James Burnes CEO & Founder [email_address] (317) 426-0865

3. Mobile 101

4. “ smart phone” “ standard phone”

5. Web sites that work here. Don’t usually work here.

6. New, proprietary ‘app stores’ are evolving to provide consumers with custom software for individual mobile device operating systems.

7. Apps Sites

8. SMS Short message service aka “ Texting” Text now: “mobiltopia” to 50500

9. Milestones in Mobile Web Introduction of Smartphones 3G Networks debut iPhone Debuts iTunes App Store Debuts 1999 2005 2007 2009 Internet on cell phones begin to see limited use, primarily for email Web browsing begins to emerge as speeds improve. Still primarily used for business applications, email. Mobile Internet shifts from business professionals to housewives, teens and casual adult consumers 2G Introduced 2001 2010 begins with 1 in 3 US mobile phone users surfing the Internet on mobile devices 2003 Google Droid, 4G Begin

10. Broadband Internet for mobile devices has created an always on, everywhere connected culture.

11. “ The rate of internal change must be greater than the rate of external change, or the company will fall behind” - Jack Welch

12. We’re in An Age Where Businesses Can Be Run From A Phone!

13. Broadband Speeds Are Increasing As New Technology Feeds Consumer Demand 1999 2005 2007 2009 2001 2003 2011 2013 1G 3G 2G 4G

14. Mobile Broadband Use Will Exceed Fixed Broadband in 2010 Globally 2006 2008 2010 2012 Mobile Broadband Subscriptions Fixed Broadband Subscriptions Source: Ovum, Strategy Analytics, Ericsson

15. More Than Half of All Phone Sold Will Be “Smart” By 2011 1999 2005 2007 2009 2001 2003 2011 33% 51%

16. = Dissatisfied customers Web sites that work here. But don’t work here

19. 45 % of smartphone users who tried to make a purchase online but where unable to do so because the site would not load or work on their phone. Source: Compete Smartphone Intelligence Survey, Q3 2009

20. 38 % of smartphone users who tried to make a purchase online but abandoned the process because site was not optimized specifically for their device. Source: Compete Smartphone Intelligence Survey, Q3 2009

21. 37 % of smartphone users have made a purchase directly with their phone in the past 6 months. Source: Compete Smartphone Intelligence Survey, Q3 2009

22. *IndyStar.com Is used as an example. Mobiltopia is not responsible for their site development.

23. *IndyStar.com Is used as an example. Mobiltopia is not responsible for their site development.

24. How Customers Are Turning to their phones for information

25. To search for answers

26. To find options…

27. To check mail

28. To get reviews from others…

29. To share their experiences…

30. To make purchasing decisions…

31. To get directions

32. To connect with others

33. To research, before entering

34. To discounts & coupons

35. To report and notify…

36. Creating a mobile strategy

37. Who is our audience? #1

38. What do they need to do: mobile versus desktop? #2

39. What is the expected ROI? #3

40. mobile site or custom app? #4

42. How Much Should I Expect To Invest To Leverage Mobile? Development Cost: $5-100k $1.5-15k Hosting Cost: N/A $60-$150/mo Maintenance Cost: Varies. Typically minimum of 10% of original cost for any change. For ‘upgrades’ or feature enhancements, costs can quickly exceed 25% of original cost. Varies. Simple content changes may cost less than $100, complex changes or upgrades vary per requirement. Platforms: Each platform requires new version of app to be created. Mobile site works on all platforms. Time to create: 2-12 months 5-15 business days Marketing cost: Varies per project. No additional investment required.

43. Internally or externally support? #5

44. Proprietary or third-party presence? #6

45. Any questions?

46. Let’s finish with an opportunities audit

48. Let’s have some Q&A

49. Thank you!