Three Digital Strategies That Make Your Food Business Globally Competitive by Homer "Homerun" Nievera

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Here are three digital marketing strategies that can make your food business globally competitive. These tips and tricks are easy to follow and can be used immediately.

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Three Digital Strategies That Make Your Food Business Globally Competitive by Homer "Homerun" Nievera

  1. 1. 3 Digital Strategies that MakeYour Business Globally Competitive Homer “Homerun” Nievera
  2. 2. About Homer  Serial Digital Entrepreneur - Flip business models - Identify and create multiple revenue streams - Build and sell tech businesses  Digital Marketer - Link online-offline campaigns to ROI - Manage social media campaigns - Build online buzz and reputation @nievera
  3. 3. United Stats
  4. 4. Should your business be online?
  5. 5. What about on mobile?
  6. 6. What you will learn… 3 easy strategies to build a successful enterprise online. Simple techniques that you can use today.
  7. 7. Why put your biz online?  Substantial income  Easy to set-up  Flexibility  Convenience  Cost-effective to operate  Open 24/7
  8. 8. How do I start?
  9. 9. #1 Embrace Technology
  10. 10. 12 years, I worked for and with these dotcoms
  11. 11. What I learned so far:  The speed of processors double every 6 months  A new upgraded Smartphone model is released every month  Billion $ transactions happen online and on mobile every second.  You can build a million dollar company with 400 pesos.
  12. 12. Startup costs are lower today than ever before.
  13. 13. Even age is not a barrier.
  14. 14. Are Older People More Tech Savvy?  In the U.S. those aged 55 to 64 represent 23% of new entrepreneurs  46% of U.S.-born techpreneurs start ventures in their 50’s  Most U.S.-born techpreneurs are middle-aged with 16 years of work experience before they launch a startup.  Only 1% of tech companies were started by teens.
  15. 15. Where do you get your free fixes?
  16. 16. Free/low-cost stuff you can set-up now
  17. 17. Landing Page Facebook Page Twitter & Instagram Blog Mobile App
  18. 18. How do these work together?
  19. 19. Landing Page Blog Social Media Your website/landing page is your home store. The rest are content drivers.
  20. 20.  Right/Niche Content  Contact/Map  SEO  Social media integrated  eCommerce-ready  Stuff: blog, videos, events, etc. Your Site Should Have:
  21. 21.  Drive-thru content  Socially relevant content  Promotional content  Feedback/Comments  Any support content your site cannot hold Your Blog Should Have:
  22. 22.  Promotions  Contests  Industry/related news  Upcoming products  PR stuff Your Social Media Should Have
  23. 23. #2 Master Content
  24. 24. So what’s #trending?
  25. 25. Traditional Marketing talks to people. Content Marketing talks with them. ~ Doug Kessler
  26. 26. Types Of Content Brands Develop For Social Media Source: Ipsos OTX Using Articles as social media content brings most success to campaigns.
  27. 27. Define your target audience and develop an understanding of their Problems and buying questions Figure out a way to solve or answer those problems or buying questions BE THE TRUSTED SOURCE FOR YOUR AUDIENCE! Develop an online presence that contains as much relevant content as possible. Use articles, posts, videos, podcasts, etc. Make it easy for your audience to transition from just LEARNING FROM YOU - - - to BUYING FROM YOU.
  28. 28. Investment in Digital Content Marketing. Brands will start investing in the people, processes and technologies to deliver truly compelling content. - Justin Pearse, board member of the British Interactive Media Association
  29. 29. There are no stupid ideas! Just missed opportunities. #3 Be a Disruptor
  30. 30. Be different, unique and authentic.
  31. 31. Research. Experiment.
  32. 32. Vine: The New TVC 66M+ Views, Top Awards at CannesLowe’s “Fix-in-Six” campaign
  33. 33. 2011: the first blogazine for start-ups
  34. 34. 2014: Blogazine for food service industry
  35. 35. …and 4 more sites
  36. 36. Bake & Brew Cafe
  37. 37. Bake & Brew  Small community coffee shop  Non-main road location  Used initially Facebook for awareness among local village groups  Was featured in FoodFindsAsia.com
  38. 38. Bake & Brew  Got 3,000+ hits and had 1,000+ actual in-store visits by “Metro Southerners” in 2 months  Increased orders of personalized cakes by 300%  Visited by regional head of Zomato for a feature on their site  Not bad for a community café that is less than a year old.
  39. 39.   Started as home-based  Started online shop via Multiply  Moved to Facebook  Manages orders and signups to baking classes via Facebook
  40. 40. A Quick Learner
  41. 41.  Website  Social media  Blogs/Review sites  Wi-fi availability  Online ordering/ reservations  Mobile apps  Geo-location 7 technologies that affect customer choices:
  42. 42. Read up!
  43. 43. @bnievera Hoteliers Guide to Social Media 2014 Digital Marketing Guide How to Master Facebook Marketing in 10 Days Get Free eBooks Almost Everything You Wanted to Know About Email Marketing
  44. 44. “The best way to Predict The Future, is to Create It.” Peter Drucker, Leadership Guru
  45. 45. Are you prepared for the Future? @bnievera

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