Here are three digital marketing strategies that can make your food business globally competitive. These tips and tricks are easy to follow and can be used immediately.
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Three Digital Strategies That Make Your Food Business Globally Competitive by Homer "Homerun" Nievera
1. 3 Digital Strategies that
MakeYour Business
Globally Competitive
Homer “Homerun” Nievera
2. About Homer
Serial Digital Entrepreneur
- Flip business models
- Identify and create multiple revenue
streams
- Build and sell tech businesses
Digital Marketer
- Link online-offline campaigns to ROI
- Manage social media campaigns
- Build online buzz and reputation
@nievera
11. What I learned so far:
The speed of processors double
every 6 months
A new upgraded Smartphone model
is released every month
Billion $ transactions happen online
and on mobile every second.
You can build a million dollar
company with 400 pesos.
14. Are Older People More Tech Savvy?
In the U.S. those aged 55 to 64
represent 23% of new entrepreneurs
46% of U.S.-born techpreneurs start
ventures in their 50’s
Most U.S.-born techpreneurs are
middle-aged with 16 years of work
experience before they launch a startup.
Only 1% of tech companies were started
by teens.
20. Right/Niche Content
Contact/Map
SEO
Social media integrated
eCommerce-ready
Stuff: blog, videos, events, etc.
Your Site Should Have:
21. Drive-thru content
Socially relevant content
Promotional content
Feedback/Comments
Any support content your site
cannot hold
Your Blog Should Have:
22. Promotions
Contests
Industry/related news
Upcoming products
PR stuff
Your Social Media Should Have
27. Types Of Content Brands
Develop For Social Media
Source: Ipsos OTX
Using Articles as social media content
brings most success to campaigns.
28.
29. Define your target audience and
develop an understanding of their
Problems and buying questions
Figure out a way to solve or answer
those problems or buying questions
BE THE TRUSTED SOURCE FOR
YOUR AUDIENCE!
Develop an online presence that contains
as much relevant content as possible. Use
articles, posts, videos, podcasts, etc.
Make it easy for your audience to transition
from just LEARNING FROM YOU - - -
to BUYING FROM YOU.
30. Investment in Digital
Content Marketing.
Brands will start investing in the people,
processes and technologies to deliver truly
compelling content.
- Justin Pearse, board member of the British Interactive Media
Association
31. There are no stupid ideas!
Just missed opportunities.
#3 Be a Disruptor
40. Bake & Brew
Small community coffee shop
Non-main road location
Used initially Facebook for awareness
among local village groups
Was featured in FoodFindsAsia.com
41. Bake & Brew
Got 3,000+ hits and had 1,000+ actual
in-store visits by “Metro Southerners”
in 2 months
Increased orders of personalized cakes
by 300%
Visited by regional head of Zomato for
a feature on their site
Not bad for a community café that is
less than a year old.
42.
Started as home-based
Started online shop via
Multiply
Moved to Facebook
Manages orders and
signups to baking
classes via Facebook
46. @bnievera
Hoteliers Guide to Social Media
2014 Digital Marketing Guide
How to Master Facebook Marketing in 10 Days
Get Free eBooks
Almost Everything You Wanted to Know About
Email Marketing
47. “The best way to
Predict The Future,
is to Create It.”
Peter Drucker, Leadership Guru