Three Digital Strategies That Make Your Food Business Globally Competitive by Homer "Homerun" Nievera
3 Digital Strategies that
Homer “Homerun” Nievera
Serial Digital Entrepreneur
- Flip business models
- Identify and create multiple revenue
- Build and sell tech businesses
- Link online-offline campaigns to ROI
- Manage social media campaigns
- Build online buzz and reputation
What I learned so far:
The speed of processors double
every 6 months
A new upgraded Smartphone model
is released every month
Billion $ transactions happen online
and on mobile every second.
You can build a million dollar
company with 400 pesos.
Startup costs are lower
today than ever before.
Are Older People More Tech Savvy?
In the U.S. those aged 55 to 64
represent 23% of new entrepreneurs
46% of U.S.-born techpreneurs start
ventures in their 50’s
Most U.S.-born techpreneurs are
middle-aged with 16 years of work
experience before they launch a startup.
Only 1% of tech companies were started
Traditional Marketing talks to people.
Content Marketing talks with them.
~ Doug Kessler
Types Of Content Brands
Develop For Social Media
Source: Ipsos OTX
Using Articles as social media content
brings most success to campaigns.
Define your target audience and
develop an understanding of their
Problems and buying questions
Figure out a way to solve or answer
those problems or buying questions
BE THE TRUSTED SOURCE FOR
Develop an online presence that contains
as much relevant content as possible. Use
articles, posts, videos, podcasts, etc.
Make it easy for your audience to transition
from just LEARNING FROM YOU - - -
to BUYING FROM YOU.
Investment in Digital
Brands will start investing in the people,
processes and technologies to deliver truly
- Justin Pearse, board member of the British Interactive Media
There are no stupid ideas!
Just missed opportunities.
#3 Be a Disruptor
Bake & Brew
Small community coffee shop
Non-main road location
Used initially Facebook for awareness
among local village groups
Was featured in FoodFindsAsia.com
Bake & Brew
Got 3,000+ hits and had 1,000+ actual
in-store visits by “Metro Southerners”
in 2 months
Increased orders of personalized cakes
Visited by regional head of Zomato for
a feature on their site
Not bad for a community café that is
less than a year old.
Started as home-based
Started online shop via
Moved to Facebook
Manages orders and
signups to baking
classes via Facebook