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1P a g e
2P a g e
-James Gilmore & Joe Pine
THE EXPERIENCE ECONOMY
“People have become relatively immune to messages targeted at th...
3P a g e
VULPINE INTERACTIVE
I S A B O U T C R E AT I N G B R A N D E X P E R I E N C E S O N S O C I A L
M E D I A .
Vulp...
4P a g e
PROBLEMS WE SOLVE
Does your client have a decent social media following
but aren’t getting the business they’re l...
5P a g e
MEDIA IS…
GREAT SOCIAL
What makes a great social media strategy and why is
it important?
6P a g e
Ensuring our brand voice, message and presence
is heard throughout the content.
BRANDING
Likes, shares, virality,...
7P a g e
How social media effects all
stages of the AARRR funnel.
8P a g e
SERVICES
OUR
Our offerings, in a nutshell.
9P a g e
SERVICE CATEGORIES
“Social Media is nothing but a set of
technologies that enhances our social
nature”
-Lars Silb...
10P a g e
➢ Targeted following / liking / sharing of
key users
➢ Influencer outreach
➢ Instilling virality in content
➢ So...
11P a g e
Social Listening and Responding
We actively listen for
mentions of their brand,
build campaigns around their
com...
12P a g e
GROWTH TACTICS
We use a special set of tools and tactics in order to grow
accounts. We never buy fake followers ...
13P a g e
➢ Retargeting - nearly mandatory for all clients, if they aren’t already running it.
➢ Social / branded / video ...
14P a g e
ADVERTISING PRICES
“If you’re not running Facebook Ads,
forget Facebook.”
-Paul O’Mahoney
$900+ setup, $500+/mon...
15P a g e
➢ Joining and posting in social media groups and on industry sites like Inbound.org
➢ Amplifying on-site content...
16P a g e
TYPES OF CONTENT:
• Blog Posts
• Books
• Podcasts
• Events
• Videos
• Artwork / Imagery
17P a g e
CHANNELS WE
WORK WITH:
• Facebook
• Instagram
• Twitter
• LinkedIn
• Pinterest
• Google Plus
• YouTube
• Slack
•...
18P a g e
WHAT
WE
DON’T
DO
Content Creation – such as blog posts,
high-quality photos, or in-house video
production (we do...
19P a g e
WHITE LABEL
OUR
We can seamlessly integrate with your agency to
become your social media team.
POLICIES
20P a g e
Aside from the first meeting and some early client interactions, all client communication goes
through you save:...
21P a g e
Internally, we assign you a social media manager, and they will be the point of
contact for services and integra...
22P a g e
There are times where we may want to communicate with the client directly, most
specifically we do a 2-hour kick...
23P a g e
PRICING
OUR
“Success is never owned; success is rented, and the rent is due
every day.”
- Rory Vaden
24P a g e
We set our prices at 20% lower than our usual prices (it would be 10% for 1 year for a
referral, here you get 20...
25P a g e
$2000 minimum – with some exceptions.
Price will be determined by:
• Number of Channels
• Depth of Strategy on e...
26P a g e
As an agency, we always expect payment ahead of services. However, we
understand that you need to get paid befor...
27P a g e
PROCESS
OUR
“If you want engagement, be engaging.”
- Darren Rose
28P a g e
We devise strategies for social media management,
account growth and content promotion in order to
deepen your c...
29P a g e
Business Strategists
Social Media Brand Managers
Social Media Assistants
Virtual Assistants
Tools and Technology...
30P a g e
WHAT TO EXPECT FROM US:
Collaboration– We cannot do this alone, we require
working with your team and theirs to ...
31P a g e
Roll out
We’ll create a custom reporting solution for your client’s
business and begin rolling out strategies, u...
32P a g e
BRANDS
QUALIFIED
Our agency is structured to work best with exciting brands who are
looking to build communities...
33P a g e
HOW WE QUALIFY A LEAD
Not every brand will be a perfect match...
SOCIAL MEDIA
CONTENT
BUDGET
BRAND
34P a g e
× Bootstrapped startups or people with
ideas.
× Revenue share or equity, we don’t do it.
× Companies looking for...
35P a g e
× Companies that want to pump out very
low quality sales messages on their
social channels.
× Companies that jus...
36P a g e
× Any small local services business.
× A startup without a clear brand strategy.
× Religious or political brands...
37P a g e
× If they are hiring 3rd world freelancers
for crappy content creation.
× They have no content at all.
× Having ...
38P a g e
OTHER THINGS WE LIKE
✓ They have month over month growing
website traffic.
✓ They have a digital marketing manag...
39P a g e
Is This What You’re Looking for?
Wanna talk about how to offer white-label social media services to your clients...
40P a g e
SOCIAL MEDIA MARKETING
#LIKEAFOX.
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Social Media Marketing Agency White Label Program - Vulpine Interactive

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Published on

Would you like to offer your client's social media services on top of your existing agreement?

Or maybe you'd rather refer a social media lead to us and sit back and collect your referral commission?

This is our White-Label program explained so that you can begin to sell high-quality social media services to your clients at a price that might even be cheaper than doing it yourself in-house.

In order to become a part of our white-label or referral program, please contact derric.haynie@gmail.com

Published in: Marketing

Social Media Marketing Agency White Label Program - Vulpine Interactive

  1. 1. 1P a g e
  2. 2. 2P a g e -James Gilmore & Joe Pine THE EXPERIENCE ECONOMY “People have become relatively immune to messages targeted at them. The way to reach your customers is to create an experience within them”
  3. 3. 3P a g e VULPINE INTERACTIVE I S A B O U T C R E AT I N G B R A N D E X P E R I E N C E S O N S O C I A L M E D I A . Vulpine Interactive is a social media marketing agency that builds and maintains online communities for exciting brands. We are a team of highly skilled Social Brand Managers that plan and execute goal-oriented social campaigns in order to raise awareness and build brand trust through targeted audience interactions. Our services include high-level strategy development, day-to- day management of various social media platforms, social advertising and content promotion. We help brands become contagious on social media by empowering their audience, engaging their users, and providing unique and authentic experiences. We create passionate fans, brand advocates, and customer loyalty. We turn your client’s brand equity into website traffic, leads, and revenue.
  4. 4. 4P a g e PROBLEMS WE SOLVE Does your client have a decent social media following but aren’t getting the business they’re looking for? That’s probably because they aren’t providing enough value and unique experiences for anyone to give a damn. We solve that. NOT ENOUGH TRAFFIC Are people asking your client questions on social media, but they don’t have the resources in place to respond and engage appropriately? Leaving one question unanswered is a costly missed opportunity. We never miss opportunities like that. CUSTOMER SERVICE AND MANAGEMENT We have worked with dozens of startups and new accounts to begin growing social media from the ground up. NO SOCIAL PRESENCE If your client is getting decent traction but not seeing enough of a response from your audience, that’s because they aren’t asking the right questions. People love answering questions, so we help craft unique ways to engage them and test how they respond. BRAND EXPERIENCE AND ENGAGEMENT “What everyone wants to have is a dialogue with a brand. And a dialogue happens because you’re engaged with your customers, you’re not marketing at your customers.” -Greg Creed
  5. 5. 5P a g e MEDIA IS… GREAT SOCIAL What makes a great social media strategy and why is it important?
  6. 6. 6P a g e Ensuring our brand voice, message and presence is heard throughout the content. BRANDING Likes, shares, virality, and conversations. Having 1-1 conversations at scale. Giving advice and getting feedback. ENGAGEMENT High-quality, unique, and compelling content that provides immense value to the audience. CONTENT Being able to track successes and failures all the way through the marketing and sales funnel. ANALYTICS THE 4 PILLARS OF GREAT SOCIAL MEDIA MARKETING
  7. 7. 7P a g e How social media effects all stages of the AARRR funnel.
  8. 8. 8P a g e SERVICES OUR Our offerings, in a nutshell.
  9. 9. 9P a g e SERVICE CATEGORIES “Social Media is nothing but a set of technologies that enhances our social nature” -Lars Silberbauer ACCOUNT GROWTH CONTENT PROMOTION SOCIAL MEDIA MANAGEMENT SOCIAL ADVERTISING
  10. 10. 10P a g e ➢ Targeted following / liking / sharing of key users ➢ Influencer outreach ➢ Instilling virality in content ➢ Social contests and promotions ➢ Share for Share ➢ Social “PR” ➢ Optimizing on-site and email marketing strategies for growth SOCIAL MEDIA MANAGEMENT AND GROWTH ➢ Engagement, responding, listening. Posting content regularly. ➢ Distributing website content through social channels on an ongoing basis ➢ Pulling out content, quotes, and influencers from within content or events to exemplify on social media
  11. 11. 11P a g e Social Listening and Responding We actively listen for mentions of their brand, build campaigns around their community’s favorite topics, and respond on their behalf when people reach out. Targeted Engagements We ask questions, post quotes, and share viral content that has been meticulously crafted or curated in order to enhance their followers’ experience of your client’s brand. Influencer Outreach Reaching out to influencers, building lists of potential partners and creating audiences off of their existing networks is a part of what we do. 40% This includes curated content and original content meant to drive traffic back to your website, blog, sales page, you name it. Social Media Updates 50 % 87 %67 %30 % 20 % 10 %
  12. 12. 12P a g e GROWTH TACTICS We use a special set of tools and tactics in order to grow accounts. We never buy fake followers and only believe in methods that bring in targeted / relevant followers who have something to gain from interacting with your client’s brand. Paid advertising can amplify our growth efforts, but other tactics we use include: • Analyzing relevant 3rd party accounts • Targeted messaging and outreach • On-point curated content strategies • Participation in groups
  13. 13. 13P a g e ➢ Retargeting - nearly mandatory for all clients, if they aren’t already running it. ➢ Social / branded / video / engagement content amplification ➢ Contest promotion ➢ Cold and warm traffic ad campaigns ➢ Driving traffic and sales. ➢ Promoting events ➢ Lead generation ➢ White paper downloads SOCIAL ADVERTISING We typically don’t take advertising only clients unless they clearly have a long term interest in launching organic social and brand strengthening strategies.
  14. 14. 14P a g e ADVERTISING PRICES “If you’re not running Facebook Ads, forget Facebook.” -Paul O’Mahoney $900+ setup, $500+/month optimization/maintenance ADVERTISING CAMPAIGNS • Facebook / Instagram • Twitter • Pinterest • YouTube • AdWords/GDN CHANNELS: Always recommended - $500+ setup, $250+/month Advertising campaigns - $900+ setup, $500+/month RETARGETING Used to amplify reach and jump-start growth - $500/month. Adding channels adds cost. Adding complexity or large budget adds cost. CONTENT PROMOTION AD SPEND NOT INCLUDED:
  15. 15. 15P a g e ➢ Joining and posting in social media groups and on industry sites like Inbound.org ➢ Amplifying on-site content to drive awareness ➢ Link retargeting combined with advertising ➢ Influencer outreach ➢ Targeted social media engagements ➢ Social contests ➢ Real-time event social media ➢ Strategically designed partner promotions and campaigns CONTENT / EVENT PROMOTION We have worked with several companies and organizations to plan, promote and run events of various sizes. Our own Meetup collective in San Diego is 10,000+ members strong. If your event is local and matches our audience, we can post it to our groups for additional reach. We also specialize in promoting blog content in order to drive visitors to your website.
  16. 16. 16P a g e TYPES OF CONTENT: • Blog Posts • Books • Podcasts • Events • Videos • Artwork / Imagery
  17. 17. 17P a g e CHANNELS WE WORK WITH: • Facebook • Instagram • Twitter • LinkedIn • Pinterest • Google Plus • YouTube • Slack • Quora
  18. 18. 18P a g e WHAT WE DON’T DO Content Creation – such as blog posts, high-quality photos, or in-house video production (we do have partners for this though, and can discuss additional pricing for video services). We create social content only. All other content must be approved for quality and provided to us. Inbound Marketing Funnels – We will not build funnels for your clients. We manage social media-related projects only. If a client needs consulting or funnel creation, we have partners for this as well. Social Without a Strategy – We only post with a purpose. If there is no strategy, we can’t measure success.
  19. 19. 19P a g e WHITE LABEL OUR We can seamlessly integrate with your agency to become your social media team. POLICIES
  20. 20. 20P a g e Aside from the first meeting and some early client interactions, all client communication goes through you save: • Any image/video/file collaboration, • And any social media tasks we need to assign to their team to answer that we cannot. We remove labelling from our proposal and monthly reports, and we operate and can be referred to as "your social media team" when speaking with the client. Each client will have their own custom reporting dashboard which can be branded under your name and shared with them. We create our own private channels for them in our Slack, and projects in Asana. We can use any communication or project management tools you'd like as well. The key is that we have a great level of communication between our agencies to keep both of our time costs low and efficiency high. POLICIES AND PROMISES
  21. 21. 21P a g e Internally, we assign you a social media manager, and they will be the point of contact for services and integration. We work with you to integrate strategy on content, advertising, email and anything else. We send you requests to pass to the client as appropriate and we include suggestions or any budget proposals in our monthly reports which you can modify and send out as you like. HOW IT WORKS
  22. 22. 22P a g e There are times where we may want to communicate with the client directly, most specifically we do a 2-hour kickoff meeting that does a deep dive into the clients brand and voice, audience, business goals, targeting, content, etc. We typically do 3-4 follow up calls after that, depending on the depth of the brand and the extent of the services being provided. From there we may want to participate in any Slack channel or basecamp the client may be using to manage their team, and we may want to assign the client a role in Hootsuite or another tool in order to occasionally assign them social media tasks that our team can not accomplish. CLIENT COMMUNICATIONS
  23. 23. 23P a g e PRICING OUR “Success is never owned; success is rented, and the rent is due every day.” - Rory Vaden
  24. 24. 24P a g e We set our prices at 20% lower than our usual prices (it would be 10% for 1 year for a referral, here you get 20% markup for life). You can also propose any prices you'd like to your client on top of that, but we recommend keeping it at 20% as raising their price but not ours will essentially increase client expectations and can backfire. WHITE LABEL PRICING
  25. 25. 25P a g e $2000 minimum – with some exceptions. Price will be determined by: • Number of Channels • Depth of Strategy on each channel • Number of followers on the account • Strictness of brand guidelines • Content marketing strategy • How content will be coming to us • Advertising / Content promotion • Retargeting No discounts. No revenue sharing. No equity. We breakdown budget by channel and assign our resources to tasks on those channels until we’ve hit our budget. If we go under budget, we lump those hours into strategy and tactic sessions that we then explore in the next cycle, if we hit budget or go over, we recommend to the client a reallocation of budget or increase of budget. Flexibility of services is built in to what we do. If we are asked to change strategy mid-month but maintain budget, we will pull resources from other channels/tasks to focus on new tasks.
  26. 26. 26P a g e As an agency, we always expect payment ahead of services. However, we understand that you need to get paid before paying us and will give a 10 day grace period for payment. We just ask that you have clear communication with your client and us for ensuring proper flow of payment, or any need for change or cancelling of services. PAYMENT POLICY
  27. 27. 27P a g e PROCESS OUR “If you want engagement, be engaging.” - Darren Rose
  28. 28. 28P a g e We devise strategies for social media management, account growth and content promotion in order to deepen your client’s brand relationship with their customers and hit our goals and KPIs. STRATEGY Next we evaluate the core offer and take a look into the market and personas. We need to know who we are talking to. PERSONAS We report on our actions on a monthly basis, showcasing tracked, correlated, and attributed KPIs REPORTING We’ll consult on the type(s) of content that align the client’s business goals with audience objectives. If the content being produced by the client is low quality, the bar must be raised in order to see maximum results. CONTENT The first step is a deep dive into the brand so we can match the brand and voice. BRANDING We then put everything into a testing framework and begin testing our strategies. We look to optimize and adjust as the strategies play out. TESTING
  29. 29. 29P a g e Business Strategists Social Media Brand Managers Social Media Assistants Virtual Assistants Tools and Technology “Gurus” who stay on the leading edge of the industry and dive into the depths of your client’s project in order to develop and test the best social media tactics for their brand.. In charge of executing on the strategies, monitoring the progress of campaigns and knowing the client’s brand inside out. Your point of contact. Assist the social media brand managers with implementation and understands the core principles behind the brand, voice, goals and message. Handle most of the behind the scenes, non-customer facing tasks like data collection and social post scheduling. We have our own set of tools and tech to implement our strategies, but we are also flexible and can use whatever tools your agency provides as well.
  30. 30. 30P a g e WHAT TO EXPECT FROM US: Collaboration– We cannot do this alone, we require working with your team and theirs to make an impact on social media. Tracking and Attribution – We pride ourselves on being able to track our efforts so that you can tell your clients exactly what is happening from a brand, revenue and traffic perspective on social media. Honest Reporting – We show you the results and tell you whether or not we were worth the efforts. If not, we give you recommendations as to when or how we will become an asset.
  31. 31. 31P a g e Roll out We’ll create a custom reporting solution for your client’s business and begin rolling out strategies, usually one channel at a time. Weekly phone calls During the first month we expect high levels of communication between our team and yours so that we can fine-tune the voice and messaging for the brand and create a seamless experience for the client. Month end report Baseline strategies and benchmarks are set. Plumbing We’ll need tracking and pixels in place before we begin. Is your client’s website setup for success? This is the first step we need to take in order to prove our social media efforts come reporting time. Strategy We work with you and the client to formulate specific social media goals, and work backward in order to create our strategy. This will involve having clearly defined personas and metrics for tracking success. Images Placeholders Easy to use
  32. 32. 32P a g e BRANDS QUALIFIED Our agency is structured to work best with exciting brands who are looking to build communities of passionate fans on social media. Is your client a great fit for our services? Here’s how to qualify a lead before our first conversation.
  33. 33. 33P a g e HOW WE QUALIFY A LEAD Not every brand will be a perfect match... SOCIAL MEDIA CONTENT BUDGET BRAND
  34. 34. 34P a g e × Bootstrapped startups or people with ideas. × Revenue share or equity, we don’t do it. × Companies looking for internal roles… They might be able to be convinced, but typically they want internal for a reason. × Companies looking to swap services. BUDGET • Do they have the budget for $2,000+/month spent specifically on social media management? • Are they willing to pay it? • Do they understand the value and investment of doing so? ✓ $1mil+ revenue or at least $300,000 funding (for startups) ✓ Scalable sales and production ✓ Has spent money on content or other digital marketing efforts prior.
  35. 35. 35P a g e × Companies that want to pump out very low quality sales messages on their social channels. × Companies that just want someone to “handle” social media. × Companies that “just want the basics.” × Companies that just need you to keep the channels active. SOCIAL MEDIA Not required, but if they have existing social media channels where they are getting traction but are not managing particularly well, this is a huge bonus. ✓ Existing and organically growing social channels is a strong indicator of a company that can benefit from our services, but is not required for our services. ✓ They’ve seen that social media can work and are looking to scale it.
  36. 36. 36P a g e × Any small local services business. × A startup without a clear brand strategy. × Religious or political brands. × Brands that have a very low quality standard (for content, customer service, and otherwise). × Bland/generic brands. BRAND • Are they an exciting brand? • Do they work to build relationships with customers and can they benefit from deepening their relationship with their customer? • Do they have a clearly defined brand and voice? • Do they know their target audience? ✓ Well-defined brands. ✓ Customer-centric brands. ✓ Brands that have layers of virality built into them. B2B and B2C doesn’t matter, it’s about making sure they really want to brand themselves as different than the rest of their industry. ✓ Brands trying to make a difference/impact.
  37. 37. 37P a g e × If they are hiring 3rd world freelancers for crappy content creation. × They have no content at all. × Having a working website is preferred, but if they don’t, they need great written or visual content that can be shared on social. CONTENT • Are they already producing content? • Are they making content that matters or just pumping out crap? ✓ A clearly defined content marketing strategy. ✓ Tons of images/videos on hand. ✓ Regularly scheduled content production. ✓ Engagement (shares/comments) on their existing content.
  38. 38. 38P a g e OTHER THINGS WE LIKE ✓ They have month over month growing website traffic. ✓ They have a digital marketing manager, CMO, or otherwise digital savvy employee that is your point of contact. ✓ They have a content marketing team in place. ✓ They are already getting inbound leads. ✓ They have passionate fans hashtagging and talking about them. ✓ They have many positive reviews.
  39. 39. 39P a g e Is This What You’re Looking for? Wanna talk about how to offer white-label social media services to your clients? Drop us a line. Your point of contact is Derric Haynie. He can be reached here: 850 Beech St #209 San Diego, CA 92101 SAN DIEGO OFFICE
  40. 40. 40P a g e SOCIAL MEDIA MARKETING #LIKEAFOX.

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