1.
intheblackleadership . strategy . business
Your
essenTiaL
business
updaTe
STRATEGY
11IDEAS
BIG

2.
Effectivedecision-making,
problemsolvingandplanningarekey
qualitiesofahigh-performingprofessional.
Hereare11strategistswhoaresuccessfullyshapingtheirorganisations.

3.
“Strategyisalwaysateamdecision.
Clearstrategycreatesbuy-in.Itmakes
people’srolesandpurposeextremelyclear.
Ithelpspeopleseewhereweneedtobe,
whereweneedtogo.”
Sunita Kaur
CEO
Spotify Asia

4.
Sunita Kaur
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5.
“Atleastfourtimesayear,leadersshould
askthemselveswhatnewdevelopmentsthey
canutilisetocreateanewneedorgivethe
customeramorecompellingexperience.”
Ram Charan
Business management consultant

6.
Ram Charan
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7.
“Clearthinkinghasbeenat
theheartofsuccess–itmaysound
likeanobviousrequirement,butmany
aninvestorwilltellyouthatmany
anentrepreneurdoesn’thaveit.”
Tony Faure
Founding managing director
Yahoo Australia

8.
Tony Faure
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9.
“Tosetstrategy,Ispend
30percentofmytimeonresearch,
40percenttalkingto customers
andtherestmanaging
myteam.”
Kate Burleigh
Managing director
Intel

10.
Kate Burleigh
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11.
“Whenitcomestostakeholders,
it’snotamatterofkeepingthingsin
balance,butasacontinualgrowthprocess
ofharmonisingandre-harmonising
andre-harmonisingagain.”
R. Edward Freeman
Business theorist

12.
R. Edward Freeman
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13.
“Thestoriesthatcompaniestellthemselves
abouttheirpastwillplayapowerfulrole
inshapingtheirfuture.Strategyisactually
aboutbeliefs.Beliefswilldrivechoices.
Choiceswill driveinitiatives.”
Angus Dawson
Partner, corporate finance practice
McKinsey Asia

14.
Angus Dawson
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15.
“Anystrategyhastobetailoredinorder
forittobesuccessful.Ithasgottoworkin
aparticulargeography.Youcan’tapply
aone-size-fits-allandexpectittowork.”
Alan Osrin
Managing director
Sage Software Australia and HandiSoft Software

16.
Alan Osrin
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17.
“Youcanthinkthatyou’reinadifficult
positionstrategically,butthereisalogical
waytogoaboutbreakingdownproblemsand
engagingyourteam,andpotentiallyoutside
help,tofigureoutwhatyou’regoingtodo.”
Alison Watkins
CEO
Coca Cola Amatil

18.
Alison Watkins
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19.
“Whenwe’vegotinterestingchangesorimprovements
tohowthebusinessworks,ratherthanusinghierarchy
andbureaucracy,wehaveacross-functionalsweepof
people,usuallythehighestperformersatmultiple
businesslevels,andweputthemaroundsomething.”
Andrew Harding
Head of iron ore
Rio Tinto

20.
Andrew Harding
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21.
“TheUSisoneofthe most
sophisticatedmarketsintheworld.
ItwaslikeanMBAinretailmarkets.
It’sveryhardtopenetrate,andveryfew
brands,Australianorotherwise,have
been abletobreakinhere.”
Soula-Marie Perdis
Napolean Perdis Cosmetics

22.
Napolean Perdis and
Soula-Marie Perdis
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23.
“Marketingdecisionsshould
bebackedbyhardresearch
andtherearescience-backed
marketinglaws.”
Byron Sharp
Business academic

24.
Byron Sharp
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25.
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