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Instagram Best Practices 2017

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Instagram Best Practices 2017

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Instagram Best Practices 2017

  1. 1. Instagram Tips, Tricks, & Best Practices
  2. 2. 2 Contents Introduction How It Works Key Settings Best Practices Additional Apps Analytics
  3. 3. 3 Introduction Over the years Instagram has risen in prominence in the social media world. 32% of internet users are on Instagram, that’s more than Twitter, and its popularity continues to rise*. With the introduction of Instagram Stories, and Instagram Live in the later half of 2016, Instagram has consistently proven itself to be a marketing essential. *Social Media Update 2016, Pew Research Center 11/11/16
  4. 4. 4 How It Works Part 1: Posting Instagram’s primary purpose is for posting photos or videos. Using either your own camera app, or the built in Instagram camera, you can take photos or record a video up to a minute long. Choose the size and filter, adjust the edit applications, add a caption, and you’re good to go!
  5. 5. 5 How It Works Part 2: Instagram Stories (Instastories) Introduced in August 2016, Instagram Stories is a feature that lets you share all the moments of your day through pictures or 10 second videos that disappear after 24 hours. Just swipe right to open your camera, shoot, draw or type, and post! *Images via Instagram
  6. 6. 6 How It Works Part 2: Instagram Stories (Instastories) - Tagging • Just like tagging a photo, you’re able to tag accounts on Instagram Stories. Simply type @ and the person’s handle to tag them. • Verified accounts can now add links to their stories, making it seamless to redirect Instagram followers to products • Read more about stories and linking on The Daily Rind
  7. 7. 7 How It Works Part 3: Instagram Live The newest feature to Instagram, Instagram Live, allows you to connect with your followers in real time. To go live just swipe right to open your camera and tap the “Start Live Video” button. You can go live for up to an hour, and once you finish the live story disappears from the app. *Images via Instagram
  8. 8. 8 Key Settings Profile Decide whether to be a regular or business account, and be sure to fill in all profile information. There are sections for name display, bio information, and website. The website field is the only place on Instagram that allows a functioning hyperlink for unverified accounts. Don’t leave this field blank. *Image via @musicpronoun
  9. 9. 9 Key Settings Options In Options you are able to link to multiple social media accounts through “Linked Accounts”. When linking to Facebook you’ll link to your personal account, and from there you can choose to switch to your fan page.
  10. 10. 10 Best Practices Now that we’ve covered the basics, here are some tips to make your Instagram really shine! *Images via @dietcigmusic
  11. 11. 11 Best Practices Types of Content • While Instagram can be used to post promotional photos and videos from press materials to clips of official music videos, this content doesn’t always make for the best fan experience. • Aim for at least 70% authentic, non promotional photo and video posts. Fans get excited by candid insight into the lives of their favorite artists. *Image via @jessicahernandezthedeltas
  12. 12. 12 Best Practices Quality Check • Be sure to take well composed, well lit photos that catch the viewer’s attention • Consider adding a theme to your photos through color and filter choice to catch the viewer’s eye and distinguish yourself in their feed • Try different angled photos to vary up your gallery *images via @TheRyanWhitman
  13. 13. 13 Best Practices Social Sharing • It’s best practice to upload photo and video natively to each social platform • Though at times sharing content from your Instagram to Facebook and/or Tumblr can be a great way to cross promote your platforms. • Both services have great Instagram integrations, and by sharing may let your fans know where to find you.
  14. 14. 14 Best Practices Hashtags • Posts using features like location tagging and hashtags tend to over-index in engagement • Hashtags help users from different communities find content they’d be interested in • Try expanding your community with some of these: • #TBT (Throwback Thursday): An Older Photo • #OOTD (Outfit of the Day): Fashion • #justgoshoot: Great for any high quality shot • #way2ill: Great for any high quality shot
  15. 15. 15 Best Practices Location Tagging your location on posts adds them to the feed for that spot, boosting discovery and reach. Try including venues for tour promo in advance.
  16. 16. 16 Best Practices Tagging on Photos • Tagging accounts on photos will add your photo to their tagged section. This is great for expanding your reach. • Tagging accounts in your captions and comments will just notify the person you tagged. This should always be done when responding to comments *Image via @kinagrannis
  17. 17. 17 Additional Apps Apps Created by Instagram Instagram also has created its own photo tool apps to help you create great content: • Hyperlapse: Create your own time-lapse videos • Boomerang: Make gif-like video posts • Layout: Create photo collages and comparisons
  18. 18. 18 Additional Apps Later (Formerly Latergramme) Not in the Instagram family, Later is an external app that allows you to plan, schedule, and publish your content to Instagram. It’s a great app for when you’re on the go, or want to work on gallery theme.
  19. 19. 19 Additional Apps Repost for Instagram Repost, another external app, lets you share content from other galleries while still giving credit to the original photographer. This app is a nice way to give fans or partners a shout out on your feed.
  20. 20. 20 Analytics Measuring Success Instagram has introduced analytic tools (Insights as they call them) for their business accounts. If you want to remain a personal account, there are analytic tools out there that let you analyze and track your audience, such as: • Iconosquare • Instareport • Instatrack
  21. 21. 21 Analytics Instagram Insights for Business Accounts Currently Insights provides Instagram business accounts with the following: • Follower Demographic Analytics • Follower Location • Gender and Age • Follower Activity: when your audience is active • Your Top Posts *Image via Later
  22. 22. The Orchard and its logo are registered trademarks of Orchard Enterprises NY, Inc. All Rights Reserved. All other trademarks not owned by the Orchard Enterprises NY, Inc., its parent or affiliates that appear herein are the property of their respective owners, who may or may not be affiliated with, connected to, or sponsored by Orchard Enterprises NY, Inc., its parent or its affiliates. twitter.com/orchtweets facebook.com/theorchard linkedin.com/company/the-orchard Any Questions? Thank You

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