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Me, Inc. The Power of a Personal Brand In the Digital Age

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317-512-3612 @jamesburnes [email_address] James W. Burnes Senior Digital Strategist Founder CEO

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What is a brand?

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The Personal Brand Builder <ul><li>Who do others perceive me to be? </li></ul><ul><li>How do I want others to describe me? </li></ul><ul><li>Who is my audience and what do they expect? </li></ul><ul><li>What is my highest aspiration? </li></ul><ul><li>What unique skills or experience do I have? </li></ul><ul><li>What makes my “competition” have more value? Should I compete, or shift approaches? </li></ul>

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Who controls your brand?

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What causes this confusion? No Strategy, Plan, or Commitment

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Size Matters

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But leveraging it matters most

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<ul><li> </li></ul>9 RULES FOR PERSONAL BRANDING SUCCESS

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Rule #1 Define Your Personal Brand

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Rule #2 Clearly define your goals (And stick to them)

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Rule #3 Get Your Own Site

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What should your personal site include? <ul><li>Personal brand statement (executive summary) </li></ul><ul><li>All possible contact options </li></ul><ul><li>Blog, if part of your strategy </li></ul><ul><li>Biography </li></ul><ul><li>Resume </li></ul>

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Rule #4 Leverage social media

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Rule #5 All Content Must Pass the Five Finger Filter Mother Priest Boss Customers Competition

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Rule #6 Demonstrate experience through sharing knowledge, ideas and insight

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Rule #7 Make others around you look good.

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Rule #8 Ride the coat-tails of those you aspire to be like and find ways to connect with them.

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Rule #9 Listen More Than You Speak. Respond Frequently & Win!

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Any questions?

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How will you activate your online presence and take ownership of your personal brand to spark your career?

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A few words of advice…

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Perception is reality when it comes to your personal brand

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Passion is more viral than ambition and passion can’t be faked.

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Aspire For The Right Things

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Good luck!

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317-512-3612 @jamesburnes www.jamesburnes.com James W. Burnes Senior Digital Strategist Founder CEO