B2B Strategies & Opportunities for Mobile Applications

B2B OPPORTUNITIES IN MOBILE APPLICATIONS,[object Object],James Burnes, CEO of Mobiltopia ,[object Object],@jamesburnes | @mobiltopia | james.burnes@mobiltopia.com | (317) 512-3612,[object Object]

What are the most popular apps on the iTunes Store?,[object Object]

Top iOS Free Apps,[object Object],Facebook - The dominant social network. ,[object Object],Pandora Radio - Personalised internet radio. ,[object Object],Google Mobile App - Web search, including voice rec.,[object Object],Shazam - Music discovery service. ,[object Object],Movies by Flixter - US DVD rentals. ,[object Object],The Weather Channel - Worldwide forecasts. ,[object Object],Google Earth - The most popular mapping service. ,[object Object],Bump - Easy data sharing between two iPhones. ,[object Object],Skype - Free VoIP calling. ,[object Object],Paper Toss - Addictive time-wasting video game. ,[object Object]

Top iOS Paid Apps,[object Object],Doodle Jump - Simplistic platformer,[object Object],Tap Tap revenge 3 - Guitar Hero-style rhythm game. ,[object Object],Pocket God - You play God over primitive islanders. ,[object Object],Angry Birds - Inescapable catapulting fun. ,[object Object],Tap Tap Revenge 2.6 - More rhythmic tapping action. ,[object Object],Bejewled 2 + Blitz - Puzzler based on matching gemstones. ,[object Object],Traffic Rush - Solve puzzles based on traffic jams. ,[object Object],Tap Tap Revenge Classice - Yet more tapping in time. ,[object Object],AppBox Pro-Alarm Clock - Fully featured utilities suite. ,[object Object],Flight Control - Air traffic control simulator. ,[object Object]

BOLD STATEMENTS,[object Object],3,[object Object]

Businesses have more money than consumers,[object Object],Bold Statement #1,[object Object]

B2b transactions are bigger than THOSE OF b2c ,[object Object],Bold Statement #2,[object Object]

Businesses don’t like to experiment,[object Object],Bold Statement #3,[object Object]

Why B2B Apps are a good investment for you (and for businesses),[object Object],There are defined markets and audiences,[object Object]

Why B2B Apps are a good investment for you (and for businesses),[object Object],There is little competition within industries and niches,[object Object]

Why B2B Apps are a good investment for you (and for businesses),[object Object],There are existing processes and systems to integrate (or replace),[object Object]

Why B2B Apps are a good investment for you (and for businesses),[object Object],Established costs make defining ROI simpler,[object Object]

Why B2B Apps are a good investment for you (and for businesses),[object Object],Businesses are hungry to slash costs by using technology,[object Object]

Why B2B Apps are a good investment for you (and for businesses),[object Object],Employees must do more with less resources, so quick access to data or tools is critical for efficiency.,[object Object]

Why B2B Apps are a good investment for you (and for businesses),[object Object],Businesses already have established budgets for technology investment.,[object Object]

Why B2B Apps are a good investment for you (and for businesses),[object Object],CIOs and CEOs understand applications that improve process and costs have a specific ROI,[object Object]

Why B2B Apps are a good investment for you (and for businesses),[object Object],Businesses are discovering staff, customers and partners want to conduct business anytime, anywhere.,[object Object]

RISK,[object Object],EFFORT,[object Object],Is it worth the risk?,[object Object],B2C,[object Object],WANT VS. NEED BARRIER,[object Object],B2B,[object Object]

0,[object Object],1,[object Object],B2B MOBILE OPPORTUNITIES,[object Object]

GREAT SALES PEOPLE HATE SOFTWARE & HARDWARE ,[object Object],1,[object Object]

2,[object Object],BUYERS LOVE TO TOUCH AND INTERACT WITH PRODUCTS,[object Object]

3,[object Object], DATABASES AND DIRECTORIES NEED UNLEASHED,[object Object]

4,[object Object],EMPLOYEES IN THE FIELD NEED TOOLS, AND NOT PAPERWORK,[object Object]

5,[object Object],SALES FORCES DON’T WANT TO BE REQUIRED TO THINK.,[object Object]

6,[object Object],COUNTLESS CUSTOMINTERNAL SOFTWARE APPS NEED MOBILE ACCESS,[object Object]

7,[object Object],EMPLOYEES WHO HAVE ACCESS TO OFFICE TOOLS AND DATA WILL WORK MORE.,[object Object]

8,[object Object],SUPPLY CHAIN MANAGEMENT AND REAL TIME DATA NEEDS PUSHED OUT 24/7.,[object Object]

9,[object Object],INVENTORY CONTROL IS HAPPENNING IN REAL TIME.,[object Object]

0,[object Object],1,[object Object],PAPER SUCKS,[object Object]

5 places to look for opportunities,[object Object],Manufacturing environments,[object Object],Organizations with large external staff,[object Object],Proprietary data sources for an industry,[object Object],Companies reliant on large distribution networks to sell their products,[object Object],Commoditized markets & industries,[object Object]

BUSINESSES ARE READY. ARE YOU?,[object Object],B2B IS WHERE IT’S AT!,[object Object]

Thank you!,[object Object],Now let’s chat! ,[object Object],Any questions?,[object Object],@jamesburnes | @mobiltopia | james.burnes@mobiltopia.com | (317) 512-3612,[object Object]

B2B Strategies & Opportunities for Mobile Applications

B2B Strategies & Opportunities for Mobile Applications

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B2B Strategies & Opportunities for Mobile Applications