B2B OPPORTUNITIES IN MOBILE APPLICATIONS<br />James Burnes, CEO of Mobiltopia <br />@jamesburnes | @mobiltopia | james.bur...
What are the most popular apps on the iTunes Store?<br />
Top iOS Free Apps<br />Facebook - The dominant social network. <br />Pandora Radio - Personalised internet radio. <br />Go...
Top iOS Paid Apps<br />Doodle Jump - Simplistic platformer<br />Tap Tap revenge 3 - Guitar Hero-style rhythm game. <br />P...
BOLD STATEMENTS<br />3<br />
Businesses have more money than consumers<br />Bold Statement #1<br />
B2b transactions are bigger than THOSE OF b2c <br />Bold Statement #2<br />
Businesses don’t like to experiment<br />Bold Statement #3<br />
Why B2B Apps are a good investment for you (and for businesses)<br />There are defined markets and audiences<br />
Why B2B Apps are a good investment for you (and for businesses)<br />There is little competition within industries and nic...
Why B2B Apps are a good investment for you (and for businesses)<br />There are existing processes and systems to integrate...
Why B2B Apps are a good investment for you (and for businesses)<br />Established costs make defining ROI simpler<br />
Why B2B Apps are a good investment for you (and for businesses)<br />Businesses are hungry to slash costs by using technol...
Why B2B Apps are a good investment for you (and for businesses)<br />Employees must do more with less resources, so quick ...
Why B2B Apps are a good investment for you (and for businesses)<br />Businesses already have established budgets for techn...
Why B2B Apps are a good investment for you (and for businesses)<br />CIOs and CEOs understand applications that improve pr...
Why B2B Apps are a good investment for you (and for businesses)<br />Businesses are discovering staff, customers and partn...
RISK<br />EFFORT<br />Is it worth the risk?<br />B2C<br />WANT VS. NEED BARRIER<br />B2B<br />
0<br />1<br />B2B MOBILE OPPORTUNITIES<br />
GREAT SALES PEOPLE HATE SOFTWARE & HARDWARE <br />1<br />
2<br />BUYERS LOVE TO TOUCH AND INTERACT WITH PRODUCTS<br />
3<br />  DATABASES    AND DIRECTORIES       NEED    UNLEASHED<br />
4<br />EMPLOYEES IN THE FIELD NEED TOOLS,    AND NOT PAPERWORK<br />
5<br />SALES FORCES DON’T WANT TO BE REQUIRED TO THINK.<br />
6<br />COUNTLESS CUSTOMINTERNAL SOFTWARE APPS NEED MOBILE ACCESS<br />
7<br />EMPLOYEES WHO HAVE ACCESS TO OFFICE TOOLS AND DATA WILL WORK MORE.<br />
8<br />SUPPLY CHAIN MANAGEMENT AND REAL TIME DATA NEEDS PUSHED OUT 24/7.<br />
9<br />INVENTORY   CONTROL IS HAPPENNING IN REAL TIME.<br />
0<br />1<br />PAPER SUCKS<br />
5 places to look for opportunities<br />Manufacturing environments<br />Organizations with large external staff<br />Propr...
BUSINESSES ARE READY. ARE YOU?<br />B2B IS WHERE IT’S AT!<br />
Thank you!<br />Now let’s chat! <br />Any questions?<br />@jamesburnes | @mobiltopia | james.burnes@mobiltopia.com | (317)...
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B2B Strategies & Opportunities for Mobile Applications

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James Burnes, CEO and senior strategist for Mobiltopia, presented the topic "B2B Strategies & Opportunities in Mobile Applications" at MobileX in Lexington, KY on Friday, April 15, 2011.

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  • Great presentation. Here's a related post on creating successful B2B Mobile Strategies, applied to the manufacturing sector -
    http://hub.productworld.com/bid/263837/How-to-Formulate-a-Successful-Mobile-B2B-Strategy

    Hope you find it useful. Feedback appreciated.
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B2B Strategies & Opportunities for Mobile Applications

  1. 1.
  2. 2. B2B OPPORTUNITIES IN MOBILE APPLICATIONS<br />James Burnes, CEO of Mobiltopia <br />@jamesburnes | @mobiltopia | james.burnes@mobiltopia.com | (317) 512-3612<br />
  3. 3. What are the most popular apps on the iTunes Store?<br />
  4. 4. Top iOS Free Apps<br />Facebook - The dominant social network. <br />Pandora Radio - Personalised internet radio. <br />Google Mobile App - Web search, including voice rec.<br />Shazam - Music discovery service. <br />Movies by Flixter - US DVD rentals. <br />The Weather Channel - Worldwide forecasts. <br />Google Earth - The most popular mapping service. <br />Bump - Easy data sharing between two iPhones. <br />Skype - Free VoIP calling. <br />Paper Toss - Addictive time-wasting video game. <br />
  5. 5. Top iOS Paid Apps<br />Doodle Jump - Simplistic platformer<br />Tap Tap revenge 3 - Guitar Hero-style rhythm game. <br />Pocket God - You play God over primitive islanders. <br />Angry Birds - Inescapable catapulting fun. <br />Tap Tap Revenge 2.6 - More rhythmic tapping action. <br />Bejewled 2 + Blitz - Puzzler based on matching gemstones. <br />Traffic Rush - Solve puzzles based on traffic jams. <br />Tap Tap Revenge Classice - Yet more tapping in time. <br />AppBox Pro-Alarm Clock - Fully featured utilities suite. <br />Flight Control - Air traffic control simulator. <br />
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10. BOLD STATEMENTS<br />3<br />
  11. 11. Businesses have more money than consumers<br />Bold Statement #1<br />
  12. 12. B2b transactions are bigger than THOSE OF b2c <br />Bold Statement #2<br />
  13. 13. Businesses don’t like to experiment<br />Bold Statement #3<br />
  14. 14.
  15. 15. Why B2B Apps are a good investment for you (and for businesses)<br />There are defined markets and audiences<br />
  16. 16. Why B2B Apps are a good investment for you (and for businesses)<br />There is little competition within industries and niches<br />
  17. 17. Why B2B Apps are a good investment for you (and for businesses)<br />There are existing processes and systems to integrate (or replace)<br />
  18. 18. Why B2B Apps are a good investment for you (and for businesses)<br />Established costs make defining ROI simpler<br />
  19. 19. Why B2B Apps are a good investment for you (and for businesses)<br />Businesses are hungry to slash costs by using technology<br />
  20. 20. Why B2B Apps are a good investment for you (and for businesses)<br />Employees must do more with less resources, so quick access to data or tools is critical for efficiency.<br />
  21. 21. Why B2B Apps are a good investment for you (and for businesses)<br />Businesses already have established budgets for technology investment.<br />
  22. 22. Why B2B Apps are a good investment for you (and for businesses)<br />CIOs and CEOs understand applications that improve process and costs have a specific ROI<br />
  23. 23. Why B2B Apps are a good investment for you (and for businesses)<br />Businesses are discovering staff, customers and partners want to conduct business anytime, anywhere.<br />
  24. 24. RISK<br />EFFORT<br />Is it worth the risk?<br />B2C<br />WANT VS. NEED BARRIER<br />B2B<br />
  25. 25. 0<br />1<br />B2B MOBILE OPPORTUNITIES<br />
  26. 26. GREAT SALES PEOPLE HATE SOFTWARE & HARDWARE <br />1<br />
  27. 27. 2<br />BUYERS LOVE TO TOUCH AND INTERACT WITH PRODUCTS<br />
  28. 28. 3<br /> DATABASES AND DIRECTORIES NEED UNLEASHED<br />
  29. 29. 4<br />EMPLOYEES IN THE FIELD NEED TOOLS, AND NOT PAPERWORK<br />
  30. 30. 5<br />SALES FORCES DON’T WANT TO BE REQUIRED TO THINK.<br />
  31. 31. 6<br />COUNTLESS CUSTOMINTERNAL SOFTWARE APPS NEED MOBILE ACCESS<br />
  32. 32. 7<br />EMPLOYEES WHO HAVE ACCESS TO OFFICE TOOLS AND DATA WILL WORK MORE.<br />
  33. 33. 8<br />SUPPLY CHAIN MANAGEMENT AND REAL TIME DATA NEEDS PUSHED OUT 24/7.<br />
  34. 34. 9<br />INVENTORY CONTROL IS HAPPENNING IN REAL TIME.<br />
  35. 35. 0<br />1<br />PAPER SUCKS<br />
  36. 36. 5 places to look for opportunities<br />Manufacturing environments<br />Organizations with large external staff<br />Proprietary data sources for an industry<br />Companies reliant on large distribution networks to sell their products<br />Commoditized markets & industries<br />
  37. 37. BUSINESSES ARE READY. ARE YOU?<br />B2B IS WHERE IT’S AT!<br />
  38. 38. Thank you!<br />Now let’s chat! <br />Any questions?<br />@jamesburnes | @mobiltopia | james.burnes@mobiltopia.com | (317) 512-3612<br />

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