Connect. Compete. Digital Strategy for an Interconnected Age.

DIGITAL,[object Object],STRATEGY,[object Object],FOR THE INTERCONNECTED AGE,[object Object]

Today’s Objectives,[object Object],How is the Internet impacting your overall business strategy?,[object Object],How must your business shift to compete?,[object Object],Whatopporunitiesare you leaving on the table?,[object Object]

Are we in a time for evolution or transformation?,[object Object]

“The rate of internal change must be greater than the rate of external change, or the company will fall behind”- Jack Welch,[object Object]

2012,[object Object],2005,[object Object],2001,[object Object],2009,[object Object]

Millions of “channels”,[object Object]

Control what people see,[object Object]

Everyone,[object Object],has a voice,[object Object]

INFORMATION,[object Object],AGE,[object Object]

INTERCONNECTED,[object Object],AGE,[object Object]

Our future customers are surrounded by influencers,[object Object]

Trust has transitioned to the Internet,[object Object],Source: Nielsen Global Online Consumer Survey, April 2009 ,[object Object],JAMES BURNES, PROJECT BRILLIANT,[object Object]

SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER,[object Object],JAMES BURNES, PROJECT BRILLIANT,[object Object]

Mobile Broadband Use Will Exceed Fixed Broadband in 2010 Globally,[object Object],Mobile Broadband,[object Object],Subscriptions,[object Object],Fixed Broadband,[object Object],Subscriptions,[object Object],2006,[object Object],2008,[object Object],2010,[object Object],2012,[object Object],Source: Ovum, Strategy Analytics, Ericsson,[object Object]

51%,[object Object],33%,[object Object],1999,[object Object],2005,[object Object],2007,[object Object],2009,[object Object],2001,[object Object],2003,[object Object],2011,[object Object],More Than Half of All Phone Sold Will Be “Smart” By the end of 2011,[object Object]

We are living in an always on, everywhere connectedculture.,[object Object]

How do we identify opportunities for digital transformation?,[object Object]

I don’t care if that’s the way you’ve always done things!,[object Object]

Youth does not = innovation,[object Object]

Senior management does not = innovation,[object Object]

What if access to information we hold closely to our chest is free?,[object Object]

How would 24/7 accessibility to our services or products change our model?,[object Object]

What if everyone knows our prices and costs?,[object Object]

What would we sell if a 50% margin were required?,[object Object]

What if Wal-mart sold our product or service?,[object Object]

Can we create a subscription based service?,[object Object]

What software or IT solutions have we created for internal purpose that may have outside use?,[object Object]

How do we put togethera team to develop a,[object Object],digital strategy?,[object Object]

JAMES BURNES, PROJECT BRILLIANT,[object Object]

WHY STRATEGY FIRST?,[object Object],Aligning the organization,[object Object]

No common goals or coordination,[object Object],Risk without purpose,[object Object],=,[object Object]

A communicated strategy results in alignment of purpose and execution.,[object Object]

Your strategy must align with your brand & mission,[object Object],Who Are We?,[object Object]

How do we structure a digital strategy within our organization?,[object Object]

Pitfalls to avoid in the early days of the digital launch!,[object Object]

Don’t force it into your business. Let your team take it to the rest of the company,[object Object],JAMES BURNES, PROJECT BRILLIANT,[object Object]

Expect the same level of ROI, reporting and accountability.,[object Object]

Don’t hire enthusiasm; hire work ethic and commitment.,[object Object]

Be Agile!,[object Object],JAMES BURNES, PROJECT BRILLIANT,[object Object]

Your (WRITTEN) Plan Will Include:,[object Object],Audience Definition and segmentation,[object Object],Clearly defined strategies,[object Object],Tactical approach (which platforms, what we’ll do there, what tools we use, etc.),[object Object],A budget,[object Object],Defined goals and metrics,[object Object],Scheduled reviews.,[object Object]

Questions orObservations?,[object Object],JAMES BURNES, PROJECT BRILLIANT,[object Object]

Develop the tactical plan with those who will actually execute it.,[object Object]

To succeed, you must lead it from the top and build a culture of engaged, connected employees.,[object Object]

To succeed, you must commit.,[object Object]

How will you innovate for a digital age?,[object Object]

I can help you accelerate your initiatives.James BurnesPrincipal & Founder, Project BrilliantCEO & Founder, Mobiltopia@jamesburnes@ProjBrilliant@mobiltopiajames.burnes@projectbrilliant.comCell: 317-512-3612,[object Object]

James BurnesPrincipal & Senior Digital Strategist, Project BrilliantCEO & Mobile Strategist, Mobiltopiawww.projectbrilliant.com,[object Object]

Connect. Compete. Digital Strategy for an Interconnected Age.

Connect. Compete. Digital Strategy for an Interconnected Age.

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Connect. Compete. Digital Strategy for an Interconnected Age.