Connect. Compete. Digital Strategy for an Interconnected Age.

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James Burnes, Senior Digital Strategist & Principal of Project Brilliant, speaks to a need for digital strategy and how organizations must shift to compete in an always on, always connected society.

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Connect. Compete. Digital Strategy for an Interconnected Age.

  1. 1. DIGITAL<br />STRATEGY<br />FOR THE INTERCONNECTED AGE<br />
  2. 2. Today’s Objectives<br />How is the Internet impacting your overall business strategy?<br />How must your business shift to compete?<br />Whatopporunitiesare you leaving on the table?<br />
  3. 3. Are we in a time for evolution or transformation?<br />
  4. 4. “The rate of internal change must be greater than the rate of external change, or the company will fall behind”- Jack Welch<br />
  5. 5.
  6. 6. 2012<br />2005<br />2001<br />2009<br />
  7. 7.
  8. 8. 5channels<br />
  9. 9. Millions of “channels”<br />
  10. 10. Control what people see<br />
  11. 11. Everyone<br />has a voice<br />
  12. 12. INFORMATION<br />AGE<br />
  13. 13. INTERCONNECTED<br />AGE<br />
  14. 14. Our future customers are surrounded by influencers<br />
  15. 15. Trust has transitioned to the Internet<br />Source: Nielsen Global Online Consumer Survey, April 2009 <br />JAMES BURNES, PROJECT BRILLIANT<br />
  16. 16. SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER<br />JAMES BURNES, PROJECT BRILLIANT<br />
  17. 17. Mobile Broadband Use Will Exceed Fixed Broadband in 2010 Globally<br />Mobile Broadband<br />Subscriptions<br />Fixed Broadband<br />Subscriptions<br />2006<br />2008<br />2010<br />2012<br />Source: Ovum, Strategy Analytics, Ericsson<br />
  18. 18. 51%<br />33%<br />1999<br />2005<br />2007<br />2009<br />2001<br />2003<br />2011<br />More Than Half of All Phone Sold Will Be “Smart” By the end of 2011<br />
  19. 19.
  20. 20. We are living in an always on, everywhere connectedculture.<br />
  21. 21. How do we identify opportunities for digital transformation?<br />
  22. 22. SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER<br />JAMES BURNES, PROJECT BRILLIANT<br />
  23. 23.
  24. 24. I don’t care if that’s the way you’ve always done things!<br />
  25. 25. Youth does not = innovation<br />
  26. 26. Senior management does not = innovation<br />
  27. 27.
  28. 28. What if access to information we hold closely to our chest is free?<br />
  29. 29. How would 24/7 accessibility to our services or products change our model?<br />
  30. 30. What if everyone knows our prices and costs?<br />
  31. 31. What would we sell if a 50% margin were required?<br />
  32. 32. What if Wal-mart sold our product or service?<br />
  33. 33. Can we create a subscription based service?<br />
  34. 34. What software or IT solutions have we created for internal purpose that may have outside use?<br />
  35. 35. How do we put togethera team to develop a<br />digital strategy?<br />
  36. 36. SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER<br />JAMES BURNES, PROJECT BRILLIANT<br />
  37. 37. JAMES BURNES, PROJECT BRILLIANT<br />
  38. 38. SOCIAL MEDIA FOR A NEW GENERATION OF CONSUMER<br />JAMES BURNES, PROJECT BRILLIANT<br />
  39. 39. WHY STRATEGY FIRST?<br />Aligning the organization<br />
  40. 40. No common goals or coordination<br />Risk without purpose<br />=<br />
  41. 41.
  42. 42. A communicated strategy results in alignment of purpose and execution.<br />
  43. 43.
  44. 44. Your strategy must align with your brand & mission<br />Who Are We?<br />
  45. 45. How do we structure a digital strategy within our organization?<br />
  46. 46. Strategy<br />
  47. 47.
  48. 48.
  49. 49.
  50. 50. Pitfalls to avoid in the early days of the digital launch!<br />
  51. 51. Don’t force it into your business. Let your team take it to the rest of the company<br />JAMES BURNES, PROJECT BRILLIANT<br />
  52. 52. Expect the same level of ROI, reporting and accountability.<br />
  53. 53.
  54. 54. Don’t hire enthusiasm; hire work ethic and commitment.<br />
  55. 55.
  56. 56. K.I.S.S<br />
  57. 57. Be Agile!<br />JAMES BURNES, PROJECT BRILLIANT<br />
  58. 58.
  59. 59. Your (WRITTEN) Plan Will Include:<br />Audience Definition and segmentation<br />Clearly defined strategies<br />Tactical approach (which platforms, what we’ll do there, what tools we use, etc.)<br />A budget<br />Defined goals and metrics<br />Scheduled reviews.<br />
  60. 60. Questions orObservations?<br />JAMES BURNES, PROJECT BRILLIANT<br />
  61. 61. Develop the tactical plan with those who will actually execute it.<br />
  62. 62. To succeed, you must lead it from the top and build a culture of engaged, connected employees.<br />
  63. 63. To succeed, you must commit.<br />
  64. 64. How will you innovate for a digital age?<br />
  65. 65. I can help you accelerate your initiatives.James BurnesPrincipal & Founder, Project BrilliantCEO & Founder, Mobiltopia@jamesburnes@ProjBrilliant@mobiltopiajames.burnes@projectbrilliant.comCell: 317-512-3612<br />
  66. 66.
  67. 67. James BurnesPrincipal & Senior Digital Strategist, Project BrilliantCEO & Mobile Strategist, Mobiltopiawww.projectbrilliant.com<br />

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