Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Competitive Advantage - Social Media

2,022 views

Published on

Published in: Education, Technology, Business
  • Great work Steve !!! Thanks for sharing...Best greetings from France. Bernard

    YOU HAVE NOT WALL: :-)) .........
    Big thank you for your support to 'GREAT CAUSES and JUST CAUSES' group . Thanks for your time, your generosity, for your dedication. Best regards. Bernard (France)
    http://www.slideshare.net/group/great-causes-and-just-causes
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Competitive Advantage - Social Media

  1. 1. Improving Your Competitive Advantage<br />Using Social Media<br />
  2. 2. Today’s Agenda<br />Reality Check<br />Competitive Advantages/Strategies<br />Blogging<br />Facebook<br />Twitter<br />Next Steps<br />
  3. 3. The Future is HereIt’s just not evenly distributed yet<br />
  4. 4. 4 Ways Social Media is Changing Business<br /><ul><li>From “Trying to Sell” to “Making Connections”
  5. 5. From “Large Campaigns” to “Small Acts”
  6. 6. From “Controlling Our Image” to “Being Ourselves”
  7. 7. From “Hard to Reach” to “Available Everywhere”</li></ul>http://mashable.com/2009/09/22/social-media-business/<br />
  8. 8. Only 14% of People TRUST ADVERTISEMENTS<br />78% TRUST the Recommendations of OTHER CONSUMERS<br />
  9. 9. 6<br />How we communicate has changed.<br />Traditional – You get it from us<br />Social – You get it from your network<br />6<br />
  10. 10. Social Media Competitive Advantages<br /><ul><li>Educate your Customers
  11. 11. Engage in Conversations
  12. 12. Product Service Innovation
  13. 13. Listen
  14. 14. Reputation Management
  15. 15. Direct Marketing to people interested rather than mass market to all
  16. 16. Closer Relationships - make competition invisible
  17. 17. Give people something to talk about</li></li></ul><li>8<br />1<br />3<br />RSS & Social<br />Bookmarking<br />2<br />Resilient Leaders--Resilient Organizations<br />8<br />
  18. 18. BLOGS<br />Competitive Advantage<br />
  19. 19. How Blogs Help<br />Achieve Expert Status in your field<br />Promote Your Name, Brand, Product/Service<br />Deliver Traffic to your Website<br />Increase Your SEO Rankings <br />Creating a real dialogue with those who matter<br />Lead Generation<br />Education is the new marketing<br />Differentiating your business, products and services <br />Develop marketing materials by repurposing your posts<br /><ul><li>Educate your Customers
  20. 20. Engage in Conversations
  21. 21. Product Service Innovation
  22. 22. Listen
  23. 23. Reputation Management
  24. 24. Direct Marketing to people interested rather than mass market to all
  25. 25. Closer Relationships - make competition invisible
  26. 26. Give people something to talk about</li></li></ul><li>Tells personal stories to share experience. Encourages photo sharing!<br />
  27. 27. Stories from owners of puppies!<br />
  28. 28. Video blogging of ‘how tos’ to show people how it is actually done. Recommends specific products and then demonstrates!<br />
  29. 29. More about human interest than selling…really ‘sells’ his community!<br />
  30. 30. They blog about products related to the season, the uses, how to be ready for specific situations and service calls, how to save money using their products, etc.<br />
  31. 31. Blogging Strategy<br />One Post Per Week<br />Brainstorm<br />What can you educate your clients on<br />What are new trends happening in your industry<br />What are all of the things that make your company unique<br />What are all of the things that you care about outside of work; things that make you more than just work<br />Steve’s Plan<br />M – Inspirational posts for Small Businesses; Encourage steps <br />T - Tools Tuesday<br />W - Case Study on business or tool<br />T - Publicly answer a question that came up from a client, employee, or friend<br />F - Best of the week – what I am reading, fascinated by<br />
  32. 32. Twitter<br />Competitive Advantage<br />
  33. 33. How Twitter Helps<br /><ul><li>Customer service
  34. 34. Reputation management
  35. 35. Constant stream of new ideas and links
  36. 36. Instant access to what is being said ‘right now’
  37. 37. Network with others in your industry
  38. 38. Extend your reach – become a thought leader
  39. 39. Educate your Customers
  40. 40. Engage in Conversations
  41. 41. Product Service Innovation
  42. 42. Listen
  43. 43. Reputation Management
  44. 44. Direct Marketing to people interested rather than mass market to all
  45. 45. Closer Relationships - make competition invisible
  46. 46. Give people something to talk about</li></li></ul><li>
  47. 47. What is fresh/hot out of the oven from breads and cakes to cookies and treats. Share photos in the tweet.<br />
  48. 48. Bakery treats that come to you. They tweet where they are going, so customers can meet the truck.<br />
  49. 49. <ul><li> Customer tweeted an order – gained attention
  50. 50. Host Tweet-ups that is still the largest “Tweet-up” gathering in Houston
  51. 51. Doing more ‘tech’ parties</li></li></ul><li>Submit your packages to the Direct Message feature of twitter to be able to track any packages using any shipping service, going anywhere.<br />
  52. 52. What business could use this?<br />How could you use this?<br />
  53. 53. Twitter Strategy<br />Decide: Who do you want to follow you?<br />Find 10 people each day for 10 days whom you want to follow you, and follow them first- watch your followers grow!<br />Beth’s 30 day plan<br />Commit 15 minutes every day to Twitter. <br />Day One: Listen<br />Day Two: RT <br />Day Three: Follow back.<br />Day Four: Check your DM and @ messages <br />Day Five: Choose one person you are following, who has a large number of following/followers. Go through who they are following and follow people to build your own list.<br />Day Six: Strike up a conversation, answer someone’s question or offer assistance<br />Day Seven: In the search bar, type in some keywords with and without a #hashtag and see all the current twitter chatter on a topic you care about. You may find more people to follow and/or conversations to join.<br />
  54. 54. Facebook<br />Competitive Advantage<br />
  55. 55. How Facebook Helps<br />Target advertising<br />Inner-circle<br /><ul><li>Educate your Customers
  56. 56. Engage in Conversations
  57. 57. Product Service Innovation
  58. 58. Listen
  59. 59. Reputation Management
  60. 60. Direct Marketing to people interested rather than mass market to all
  61. 61. Closer Relationships - make competition invisible
  62. 62. Give people something to talk about</li></li></ul><li>Features customers before/after shots<br />Frequent status updates <br />Chronicle a Training trip to New York this year, sending pictures, new fashion tips and trends, and other interesting tidbits back to MN<br />
  63. 63.
  64. 64. Selling CD’s via Facebook fans<br />Demo music <br />Networked blogs<br />Fan photos/events related to CD release<br />
  65. 65.
  66. 66.
  67. 67. Facebook Strategy<br />#1 Competitive Advantage you can have in Facebook is “Presence”. 80% of Fan Pages are stagnant for months! Engage your fans daily with something; status updates, photos, links, and ongoing comments in threads.<br />Beth’s Strategy<br />1 update every day<br />Integrate with other tools (YouTube, etc)<br />Add photos<br />
  68. 68. Social Networking at its FinestNovember 2008<br />John McCain<br />Facebook Fans: 620,359<br />Twitter Followers: 4,603<br />YouTube Views: 2,032,993<br />MySpace Friends: 217,811<br />Barack Obama<br /><ul><li>Facebook Fans: 2,379,102
  69. 69. Twitter Followers: 112,474
  70. 70. YouTube Views: 18,413,110
  71. 71. MySpace Friends: 833,161</li></li></ul><li>The System<br />Assessment<br />Strategy<br />Small Steps<br />Measurement<br />Celebrate Successes <br />
  72. 72. Measurement<br />NCP<br />
  73. 73. Resources<br />Blogging - Give Me 15 Minutes and I Will Give You The Formula To Blogging Success<br />Is There A Quick Way to Secure Your Identity On Social Websites<br />Is Twitter For You?<br />
  74. 74. 4 Ways Social Media is Changing Business<br /><ul><li>From “Trying to Sell” to “Making Connections”
  75. 75. From “Large Campaigns” to “Small Acts”
  76. 76. From “Controlling Our Image” to “Being Ourselves”
  77. 77. From “Hard to Reach” to “Available Everywhere”</li></ul>http://mashable.com/2009/09/22/social-media-business/<br />
  78. 78. Social Media Competitive Advantages<br /><ul><li>Educate your Customers
  79. 79. Engage in Conversations
  80. 80. Product Service Innovation
  81. 81. Listen
  82. 82. Reputation Management
  83. 83. Direct Marketing to people interested rather than mass market to all
  84. 84. Closer Relationships - make competition invisible
  85. 85. Give people something to talk about</li></li></ul><li>Blog: www.stevegasser.com<br />Twitter: www.twitter.com/stevegasser<br />LinkedIn: www.linkedin.com/in/STEPHENGASSER<br />Facebook: www.facebook.com/stephen.gasser<br />YouTube: www.youtube.com/VIVIDINSIGHT<br />Flickr: www.flickr.com/photos/vividinsight<br />De.lici.us: www.delicious.com/stevegasser<br />
  86. 86. Unused Slides<br />

×