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Creating a perfect digital marketing proposal for clients - Dean infotech

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www.deaninfotech.com
info@deaninfotech.com
Digital Marketing Profile
Company Overview: Dean – Digital
Marketing Firm
Think...

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WE PROVIDE GUARANTEED LISTING IN GOOGLE,
YAHOO, MSN.
 GOOGLE ADWORDS CERTIFIED INDIVIDUAL
https://www.google.com/partners...

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Content
Pay Per Click (PPC)
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Web Analytics Services
Custom...

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Creating a perfect digital marketing proposal for clients - Dean infotech

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Dean Infotech is an india based Digital Marketing Company. We are Professional in Digital Marketing Search Engine marketing that offered dadicated search engine optimization, PPC Services.

Dean Infotech is an india based Digital Marketing Company. We are Professional in Digital Marketing Search Engine marketing that offered dadicated search engine optimization, PPC Services.

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Creating a perfect digital marketing proposal for clients - Dean infotech

  1. 1. www.deaninfotech.com info@deaninfotech.com Digital Marketing Profile Company Overview: Dean – Digital Marketing Firm Think digital, think strategy, think interaction Dean InfoTech Pvt Ltd is an ISO 9001:2008 Certified leading consulting company providing customized IT solutions & services to various industries in India and abroad. The company specializes in IT architecture design, end-to-end project implementation and managed services. Dean InfoTech is better known as the 'Dean of Information Technology'. Successfully operating its offices in India and USA, Dean InfoTech's expertise comes through its collective experience across two continents where it deals with multinational and local enterprises. This enables company's highly-skilled professional team to understand clients' requirements better and deliver easily understandable services and solutions on time. India :- +91 981-047-0129 deaninfotech
  2. 2. WE PROVIDE GUARANTEED LISTING IN GOOGLE, YAHOO, MSN.  GOOGLE ADWORDS CERTIFIED INDIVIDUAL https://www.google.com/partners/#p_certification_html;cert=0  GOOGLE ANALYTICS CERTIFIED INDIVIDUAL https://www.google.co.in/partners/#p_certification_html;cert= 3
  3. 3. Content Pay Per Click (PPC) Search Engine Optimization (SEO) Social Media Optimization (SMO) Web Analytics Services Customer Services Reporting Our Clients
  4. 4. Pay Per Click Management Pay Per Click (PPC) advertising asks you to pay for having your ad listed on major search engines like Google, Yahoo and Bing.They are the sponsored links your might see when you perform a search in a search engine. They usually appear at the top, bottom or right side of the search engine results page (SERP) and are identified as Paid Listing, Sponsored Links, Sponsored Listings, or Featured Listings. Pay per click advertising search engines allow you have your advertisement listed on search engines by letting you bid on keywords that are related to your business. Our PPC services are focused on Sponsored or Content Match Advertising as offered by Google and others search engines. We focus on all major search engines like Google, Yahoo, and Bing.
  5. 5. Activities to be performed under Pay Per Click Management Under Pay Per Click Management, we will be working on the following points to get your ads on top of search results pages on major search engines like Google, Yahoo and MSN. SEM Campaign Initializing the Project  Basic Setup  Account Setup  Profile Setup  Consultation Campaign Optimization  Keyword Research & Bid Management  Negative Keywords  A/B Ad Copy Testing  Geo-Targeting  Conversion Tracking  Image Ad*
  6. 6.  Landing Page Consultation (Creation)  Website Optimizer (if Applicable)  Defining the USP  Call to Action Optimization  Optimize Usage of Images  Adding Opt-Ins  Optimizing Conversion Path  Trigger Words  Competitive Gap Analysis  Location – Based offers  Split Testing  Organizing the Content  Bounce Rate Reduction  Trend Analysis  Day Parting  Time and Season – Based offers
  7. 7. Display Network  Display Ads  Landing Page Consultation  Website Optimizer (if Required)  Remarketing  Mobile Campaign  Click Fraud Support  Video Ads Google Analytics  Funnel Tracking Consultation  Conversion Code  Analysis & Monitoring Reports  Weekly Graphical Report  Monthly Graphical Report
  8. 8. CAMPAIGN OVERVIEW Paid Search is a powerful way to get your listing up almost immediately and to have the most prominence on the search result pages. with Paid Search, you can address multiple objectives simultaneously that other campaigns do not provide such as:  Return On the Investment (ROI)  Find Customers at all stages of the buying cycle  Discover - Research - Compare - Purchase  Share of Voice  Brand Awareness  New Customer Acquisition Once your competitive marketplace is analyzed and a comprehensive set of keywords are identified, we can launch an effective paid search strategy immediately, your site will be present in top search placements on all of the key search engines, thus increasing the number of targeted visitors to your site.
  9. 9. Search Engine Optimization Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via search results. SEO aims to improve rankings for your business related keywords in search results. The objective of search engine optimization (SEO) is to increase a website's traffic counts, and ultimately conversions, by ranking High in the search results for the keywords typed on search engines like Google, Yahoo and Bing. It is the mission of SEO to make the site's content worthy of higher search engine ranking by being more relevant and competent than others.
  10. 10. The process of SEO is often viewed as a struggle to rank well for a few keywords you will see the leading sites in the ranking and to obtain traffic for your content you will need to rank higher then those top sites. What is SEO? SEO is an abbreviation for search engine optimization. SEO is the process of improving the volume or quality of traffic to a website from search engines via search results. SEO aims to improve ranking for relevant keywords in search results. Why are search engines so important?  Search Engines are the biggest resources of your websites traffic.  Higher traffic means more visitors  More visitors means more customers and higher profit We will be working on the following points to make your site search engine friendly andget your site good rankings in major search engines like Google, Yahoo and MSN.
  11. 11. Search Engine Optimization (SEO) Activities Google Audit  Google Analytics Report  Visitor Behavior Analysis  Goal Assessment  Browser Compatibility  Critical Analysis  Position Monitoring  Campaign Analysis  Google Webmaster Analysis  Website Analysis  Industry Analysis  Keyword Analysis  Competitive Analysis  Website Code Analysis
  12. 12. On Page Optimization  Spider Simulation  Img Alt-tag  Page title  HTML Validation  Website Architecture  Meta Descriptions  Anchor text linking  Duplicate Content fixing  Header (H1, H2)  Meta Keywords  Keyword Density and Proximity  Internal Linking  Canonical Issue  Robot.txt  XML RSS Feeds
  13. 13. Off Page Optimization Article Submission Classified ads Posting Directory Submission EBook Submission Search Engine Submission Social Bookmarking Local Search Engines
  14. 14. Social Media Marketing Social Media marketing is the process of gaining website traffic or attention through social media site facebook.Social Media marketing programs usually create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted source, as opposed to the brand or company. itself. Hence, this from of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Increased communication for organizations fosters brand awareness and often, improved customer service. Social Strategy  Internal Change Team - Process  Strategy, Policy, Procedures  The POST Strategy Model  Metrics - Return on Investment Social Methods  Listen, Learn, adapt with a Dashboard  Collaborate & Innovate with Wikis  Support, energies, embrace with Blogs  Extend reach with Social Networks
  15. 15. Social Tools  Managing Your Web 2.0 site  Facebook, LinkedIn  YouTube, Flicker, Slideshare  Blogs & Micro Blogging (Twitter) Social & Network Learning  Working Smarter with Social Media  New Skills Needed  Practical Examples  Workscape Learning Ecology The Social Non Profit  Our Changing demographics  Best Practice Examples  Aligning Web Communications With Goals  Fostring a Learning Culture
  16. 16. Our Social Media Strategy will Mainly involve four major platforms Which Are:-  Facebook  Twitter  LinkedIn  YouTube Social Media Optimization allows you to promote your company's website through an interactive method. You can be popular among the social media users and can leverage your business, through social media optimization. Advantage:-  Brand Building.  Increased Inbound links and direct referrals.  Network with the best in the industry.  Reaching targeted Market segment.  Negligible Media Costs.  Increased site traffic.  Increased Search engine rankings.  Brand Promotion on the Twitter, stumbleupon, Digg, Facebook etc.  Increased site traffic.  Increased search engine rankings.  Facebook business page promotion, Like wall, conversation etc.
  17. 17. Benefits of SMO: Link Popularity : SMO generates thousands of inbound links for your website in a very less time. This rapidly spreads the awareness about your business on the web. Builds Brand: As more and more users get to know about your website, your brand gains power and popularity, and thus you earn that cutting edge over the competition. Increased Online Traffic: The amount of Online traffic to your website incredibly increases. your website becomes popular which further motivates more internet users to browse through it. Increased Leads: More Traffic means more changes of conversion and increased in leads. Affordable and effective: The beauty of SMO is that this online marketing strategy does not make a hole in your pocket. It's affordable yet very effective. Results can be easily Measured: The benefits or returns generated by the SMO can be easily quantified and measured.
  18. 18. Activities to be performed under Social Media Marketing Process Facebook Management  Create Facebook Business Page  Update ‘Info’ Section  Designing Landing Page  Designing Cover Image  Create Industry related post (30/ Month)  Publish posts on Fan Page (1/ day)  Upload Photo Album (Photo From Client Website)  Upload Video (Client to Provide)  Monitor Fan Comments  Monitor Fan Post  Creating Events  Respond to Fan  Forward Important Message  ‘Like’ Relevant Status Update/ Comment on Related Pages (If Necessary)  Integrate applications on Fan Page (3rd Party free apps)
  19. 19. Twitter Management  Twitter Account Creation  Update ‘bio’ Section  Tweets (60/ Month)  Hash tags for Keywords & Topics  Follow Potential Customers  Monitor & Reply to Brand ‘mentions’  Twitter Background Designing  Re- Tweet relevant tweets  Engage User with ‘mentions’  Reply to Direct Message  Forward important message to client LinkedIn Management  Creating LinkedIn Page  Update Info Section  Creating one LinkedIn Groups
  20. 20.  Interacting with other LinkedIn Groups which are industry related YouTube Management  Creating YouTube Page  Update Info Section Uploading Videos (Provided by Clients)  Monitoring Comments on the Video  Sharing Uploaded Video on Facebook & Twitter  Monetize your video with Google Adsence
  21. 21. Google Analytics (GA) is a service offered by Google that generates detailed statistics about the visit to a website. The product is aimed at marketers and is the most widely used website statistics service. GA can track visitors from all referrers, including search engines, display advertising, pay - per- click networks, e-mail marketing and digital collateral such as links within PDF documents.
  22. 22. Activities to be performed under Google Analytics Service Google Analytics Activities  Account Creation In dudes Dashboard set up  Adwords- Analytics Account Linking  Custom Reports Scheduling & Setting Up Alerts  Download Link Tracking  Internal Search Tracking  Goal Funnel Creation  Custom Defined Tagging  Flash / Event Tracking  External Campaign Tagging  General Queries  New Goals/ Funnels Where required  Respond to Fan
  23. 23. Support  Dedicated support team with one SPOC.  24x7 Support for any queries or other campaign related requirements.  Two Calls a week to discuss account activities  All Account Changes and agenda updated to Google Docs for reviews and records. Customers Service Email Marketing Activities 24x7 Skype Support 24x7 Phone Support Yahoo /MSN/ Whatapp
  24. 24. Customers Service Email Marketing Activities  Google Analytics Report  Daily/Weekly/ Monthly Report  ROI Report Campaign Report  Social Media Report  Search Engine Ranking Report  Google Webmaster Report
  25. 25. Few Of Our Clients

Editor's Notes

  • They usually appear at the top, bottom or right side of the search engine results page (SERP) and are identified as PaidListing, Sponsored Links, Sponsored Listings, or Featured Listings. Pay per click advertising search engines allow you have your advertisement listed on search engines by letting you bid on keywords that are related to your business.

    Our PPC services are focused on Sponsored or Content Match Advertising as offered by Google and others search engines. We focus on all major search engines like Google, Yahoo, and Bing.
  • GOOGLE ANALYTICS CERTIFIED INDIVIDUAL
  • Content
  • Pay Per Click (PPC) advertising asks you to pay for having your ad listed on major search engines like Google, Yahoo and Bing.They are the sponsored links your might see when you perform a search in a search engine.
  • Under Pay Per Click Management, we will be working on the following points to get your ads on top of search results pages on major search engines like Google, Yahoo and MSN.
  • CAMPAIGN OVERVIEW

    Paid Search is a powerful way to get your listing up almost immediately and to have the most prominence on the search result pages. with Paid Search, you can address multiple objectives simultaneously that other campaigns do not provide such as:

    Return On the Investment (ROI)
    Find Customers at all stages of the buying cycle
    Discover - Research - Compare - Purchase
    Share of Voice
    Brand Awareness
    New Customer Acquisition

    Once your competitive marketplace is analyzed and a comprehensive set of keywords are identified, we can launch an effective paid search strategy immediately, your site will be present in top search placements on all of the key search engines, thus increasing the number of targeted visitors to your site.
  • Search Engine Optimization (SEO) is the process of improving tyhe volume or quality of traffic to a website from search engines via search results. SEO aims to improve rankings for your business related keywords in search results. The objective of search engine optimization (SEO) is to increase a website's traffic counts, and ultimately conversions, by ranking High in the search results for the keywords typed on search engines like Google, Yahoo and Bing. It is the mission of SEO to make the site's content worthy of higher search engine ranking by being more relevant and competent than others.
  • What is SEO?

    SEO is an abbreviation for search engine optimization. SEO is the process of improving the volume or quality of traffic to a website from search engines via search results. SEO aims to improve ranking for relevant keywords in search results.

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