1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in Provide any research evidence you can find that supports explanations of benefits for artist, record
relation to benefits label and audience
(promotion, extension of
income & outlets, synergy
opportunities and strategies
used by producers to benefit
label and artist)
Promotional Making music videos
promotes artists, because
when people see the singer
they want to watch/listen to
the song more and then they
will download the song. Or of
it is a really good video,
people will probably
download the song off iTunes
and so the artist is making
more money. Because this
video is abstract people will
want to show their friends
and so the song gets more
promotion and resulting in
more people downloading it
and the artist receiving more
money
A video of Snoop Dogg, this promotes him as more people see him

2. Music Video Purposes Analysis
Extension of Artists also find other ways to
income make money, for example
Snoop Dogg has his own shoe
design with Adidas. Although
Snoop Dogg has his own
website where you can buy
his clothes, you can buy them
from lots of other different
websites. For example:
Amazon.com, EBay.com and
hiphopwired.com
Snoop Doggs trainers that he has designed with Adidas giving him more income
Extension of Artists can show there songs
outlets and videos on the internet
via: YouTube, social
networking sites. There is
also TV and the radio.
Furthermore artists can do
free things. For example
Snoop Dogg realises free mix
tapes to his fans via Youtube.
Also Snoop Dogg featured in
a movie with Wiz Khalifia,
this promoted him and Wiz

3. Music Video Purposes Analysis
to a wide audience.
Furthermore because social
networking sites like Twitter
and Facebook are extremely
popular today millions of fans
can follow their favourite
artists, this allows the artists
to post news, new songs/mix
tapes or their clothing onto
these sites so instantly
millions of people can see it.
This is an excellent way to
reach their target audience.
Snoop Dogg promoting himself doing a movie with Wiz Khalifa. This is another outlet
Synergy Snoop Doggis singed
toDeath Row, No Limit,
Priority, Star Trak, Geffen,
Doggystyle, Maker Studios,

4. Music Video Purposes Analysis
and Mad Decent.
The artist used both clothing
and social networking sites to
promote himself. He also
used media production to
make his music video.
Producers
strategies If an artist has a new
song/album that has come
out the produce must do
everything they can to
promote this. Producers
strategies that he can use to Snoop Dogg promoting a movie he is in. His producer has probably told him that it would be sensible to
promote their artists are: do this.
touring, social networking
and products (clothing,
posters) Touring – if an artist
is realising a new album later
on in the year a producer can
choose one or two songs to
realise from these albums so
people can listen to them and .
get a ‘preview’ of what’s to
come in the rest of the
album. This is a clever
strategy because producers
realise the song/songs which
they think will be the most
popular and will be able to go
on the radio (more publicity)
and so when the album is
realised people will buy the
whole album to listen too, so

5. Music Video Purposes Analysis
then this brings it back round
to people liking the album so
later on in the year the artist
will go on tour and sing there
album live, creating a lot
more publicity and money for
the singer. Social Networking
– Social Networking is a great
and very easy way to
promote an artist. This is
because if an artist has a lot
of people following them on
Twitter, or a lot of likes on
their page on Facebook,
when they post a new song
or music video on their wall it
will automatically come up
their follower’s wall so they
can see it and listen to it,
giving that song and the artist
more promotion.
Furthermore a producer can
help an artist promote there
self-more buy selling product Snoop Doggs clothing range.
to their fans. For example
artist can realise t-shirts with
their faces on them or even
create their own clothing
brand and sell t-shirts and
hats. This is a great way to
promote them self’s because
fans are buying their clothes
and when they wear them,

6. Music Video Purposes Analysis
they are actually walking
advertisement, but people do
not realise this and so when
other people see their
clothes and they like then
they might go buy some of
that artists clothes. Therefore
leading to more publicity.