1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits (promotion, extension of income & Provide any research evidence you can find that supports
outlets, synergy opportunities and strategies used by producers to benefit label and explanations of benefits for artist, record label and audience
artist)
Promotional Drake uses a number of websites such as YouTube, Facebook and twitter also to get the
publicity is his official site.
YouTube
YouTube is a multibillion organisation this is a great way to get publicity by putting the
latest songs sand blog posts on there. A song that involves drake is called HYFR the song
involves him and is a narrative based song the link will take you to the YouTube clip of
this song http://www.youtube.com/watch?v=kBRo-kDlAv8
2. Music Video Purposes Analysis
Facebook
Facebookis a great way to get across the promotion side of it as it is a well a blown
multibillion social networking site so this way he has the publicity on their side. With
800,000 followers on Facebookthey can see the latest pictures and latest statuses also if
they follow drake they will obviously download their songs buy t-shirts and also even go
to concerts.
Twitter
Another website which is a social networking site and is popular for celebrities Drake
have his own page this link shows the official page of Drake on Twitter. This link will takie
you to the official twitter page of Drake https://twitter.com/Drake
3. Music Video Purposes Analysis
http://www.drake-music.net/
Official webpage
Another website is his official webpage where like youtube you can see all of the music
videos also like facebook and twitter read the latest status and see the lates oictures so
baisically it is all of them put into 1 website
4. Music Video Purposes Analysis
Extension of Extension of income is used here on drakes official website as you can purchase items
income such as clothing hats also to add to the extension of income it has a banner saying £10
your second t-shirt knowing that this will attract a more of an audience meaning that
they will download there music and this will lead to bigger things like concerts and more
views on YouTube. This link will take you to this displayed t-shirt so that you can access
them your self.
5. Music Video Purposes Analysis
Extension of
outlets Extension of outlets means that the television can show these music video such as MTV
can be shown also another extension of outlets is that it can be shown on social
networking sites such Facebook and twitter also another extension of outlets is that the
artist can make mixed tapes free of charge for example not paying to view them on
Facebook twitter or YouTube
Synergy Synergy in this case can be shown that the fact that a social networking site can be
combined with a media production for example a link from Facebook to see the music
video and as Facebook is well known it is getting the publicity also twitter is the same
you can access it.
6. Music Video Purposes Analysis
Producers Touring
strategies Tour with Drake
Producer’s strategies in this case are touring. Touring is when gigs and concerts occur
also blog videos occur here from artist and this is where you can access them on social
networking sites
Clothing
Clothing is a huge thing as a part of producer’s strategy as it gets the target audience of
teenagers to not only buy clothes but download the songs then there other songs and
then further connected by tickets to concerts. The picture next to this on the right hand
side shows a Drake t-shirt for sale that is on a well-known shopping site and store so by
selling it on a well-known site they are getting the publicity.
