Artists use various marketing methods to promote themselves including social media, websites, and traditional media. Social media allows artists to reach a global audience through platforms like Twitter, Facebook, and YouTube. Artists can also use their websites to promote albums, music videos, merchandise, and tour information. Traditional media like magazines are still utilized through interviews, photoshoots, and advertisements to attract readers and additional exposure for the artist.

1. Marketing of
Artists

2. What they use:
• Social media
• Websites
• Traditional Media

3. Social Media
A way that Artists are promoted today would be through
social media, such as Twitter and Facebook. They can also
upload videos to YouTube, not just music videos, to get a
global audience, much larger than if they just relied on TV
programmes.
Most people today have at least one social media
account, so people can spread previews or links of music
videos and fans can share it on their pages, so it will get to
people who wouldn’t of see in through their own means.

4. Websites
On websites the artist has the chance to promote their
albums, music videos and merchandise. They can give
links to iTunes, shops, Facebook, Twitter and sites to
book Concert tickets. Everything can be related to
them. They can change it how they like and make it fit
the season or concept of the latest album.
Concept – VIXX official Website
showing latest concept
Season – GOT7 Official Website using
Christmas theme

5. Traditional Media
Magazines are used to promote artists, for there are whole
pages of adverts on albums being released and interviews with
the artist which will attract attention of readers. They can also be
featured on front covers or model for the magazines to promote
themselves.
Front cover of the group BIGBANG
Two page spread of EXO modelling