2. WHO OWNS THE LABEL?
Sony Corporation of America is the media conglomerate which owns Sony
Music Entertainment. It is the subsidiary of Japan's Sony corporation,
headquartered in Tokyo. It is the umbrella company under which all Sony
companies operate in the United States.
Other Subsidiary's are:
Sony Electronics Inc. – Walkman’s, DVD player’s etc.
Sony Entertainment Inc. – Films like spider Man and Stuart Little
Sony Pictures Entertainment Inc.
Columbia TriStar Motion Picture Group- CBC film Sales Corporation
Sony Music Entertainment Inc.
Sony/ATV Music Publishing LLC (50%)

3. OTHER MUSIC LABELS
Columbia Records- American record company, founded in 1888, oldest brand
name of pre-corded sound.
RCA Records- Radio Corporation of America, second oldest recording
company in America.
Epic Records- 1953 was a jazz record company, and expanded to different
genres, mostly focusing on R&B. Known for Shakira’s hit single ‘ Hips
Don’t Lie’. Also other famous artists such as Michael Jackson, Celine
Dion, Ozzy Osborne, JLS and The Fray. L.A. Reid became the head of the
Epic Records which also includes various former Jive Records artists.
Reid has already begun a new "era" in signing artists, having signed up
YouTube sensation Karmin. Through Sony Music Entertainment's
restructuring, artists such as TLC, Toni Braxton, Avril Lavigne, Outkast
and Ciara have joined Epic. Epic will sign the winners of The X Factor.

4. EPIC RECORDS USE OF ONLINE MEDIA
Epic Records has its own official
YouTube page
Which links to their various signed
artist’s music videos. Also along the
side is links to different diverse web
2.0’s. Their YouTube channel has
172,749 video views.
Epic Records also has a large
twitter site
Which has 54,406 followers.
They tweet a lot about various
signed artists and link them to
their page to promote them. At
the Moment they have tweeted
@well done Mumford and sons
for being artist of the year.

5. The website for epic records is very
diverse and
Promotes their artists well by giving
the audience a
Wide range of videos and new
releases. This website
Is a way of marketing their labeled
artists. Most of their artists are
Mainstream and well known.

6. JLS
LS use online media is a range of ways for many reasons. They use a site
Viagogo to sell their tickets and promote their gigs. They also have a
Facebook, YouTube, Instagram and twitter to target the large amount of
people on these sites.
Their website is very diverse and
shows they
Participate well with their audience.
promotes them through showing their
charity work, selling hoodies and
showing upcoming events. The site
also has diary updates of the
singers and forums. This allows
people to see them on a more
personal level to promote them.