Music Video Purposes AnalysisComment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience Provide an Provide any research evidence you can find that supports explanations of benefits for artist, record label and explanation in audience relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)Promotional Making music videos promotes artists, because when people see the singer they want to watch/listen to the song more and then they will download the song. Or of it is a really good video, people will probably download the song off iTunes and so the artist
Music Video Purposes Analysis is making more money. Because this video is abstract people will want to show their friends and so the song gets more promotion and resulting in more people downloading it and the artist receiving more money A animated video of The Gorillaz, this promotes them as it is dynamic
Music Video Purposes AnalysisExtension of Artists also findincome other ways to make money, for example The Gorillazhave their own t-shirt designs. Although Slipknot has their own website where you can buy his clothes, you can buy them from lots of other different websites. For example: Amazon.com and EBay.com The Gorillazhave clothing for sale, giving them more incomeExtension of Artists can showoutlets there songs and videos on the internet via: YouTube, social networking sites. There is also TV and the radio. Furthermore because social
Music Video Purposes Analysis networking sites like Twitter and Facebook are extremely popular today millions of fans can follow their favourite artists, this allows the artists to post news, new songs/mix tapes or their clothing onto these sites so instantly millions of people can see it. This is an excellent way to reach their target audience. The Gorillazpromoting them self’son Twitter. This is another outletSynergy The Gorillaz singed to Parlophone, Virgin, EMI, Universal Music Group The artist used both clothing and social networking sites to
Music Video Purposes Analysis promotethem self. They also used media production to make their music video.Producersstrategies If an artist has a new song/album that has come out the produce must do everything they can to promote this. The Gorillazpromoting anew song by them. On a social networking site.There producer has probably told them that it Producers would be sensible to do this. strategies that he can use to promote their artists are: touring, social networking and products (clothing, posters) . Touring – if an artist is realising a new album later on in the year a producer can choose one or two songs to realise from these albums so people can listen to them
Music Video Purposes Analysis and get a ‘preview’ of what’s to come in the rest of the album. This is a clever strategy because producers realise the song/songs which they think will be the most popular and will be able to go on the radio (more publicity) and so when the album is realised people will buy the whole album to listen too, so then this brings it back round to people liking the album so later on in the The Gorillaz clothing. year the artist will go on tour and sing there album live, creating a lot more publicity and money for the singer. Social Networking – Social Networking
Music Video Purposes Analysis is a great and very easy way to promote an artist. This is because if an artist has a lot of people following them on Twitter, or a lot of likes on their page on Facebook, when they post a new song or music video on their wall it will automatically come up their follower’s wall so they can see it and listen to it, giving that song and the artist more promotion. Furthermore a producer can help an artist promote there self-more buy selling product to their fans. For example artist can realise t-shirts with their faces on them or
Music Video Purposes Analysis even create their own clothing brand and sell t- shirts and hats. This is a great way to promote them self’s because fans are buying their clothes and when they wear them, they are actually walking advertisement, but people do not realise this and so when other people see their clothes and they like then they might go buy some of that artists clothes. Therefore leading to more publicity.