1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits Provide any research evidence you can find that supports explanations of
(promotion, extension of income & outlets, benefits for artist, record label and audience
synergy opportunities and strategies used by
producers to benefit label and artist)
Promotional In order to advertise and promote the artist
several of promotional videos, teasers,
advertisements etc. Teasers tend to be a short
clip of a video to advertise the artist and the
song. Beyonce has a very big fan base
throughout the world. People tend to recognise
her straight away when she makes any
promotional videos. People can access her
latest news by accessing her website, facebook
account and her twitter account. With Beyonce
having a really big fan base when it comes to
selling her albums and CD’s it tends to do very
well, at times she sells out most of her
products.
As you can see from the website you can see her latest news, music, events,
photos etc. The audience will always be able to keep up with her latest
information.
http://www.beyonceonline.com/uk

2. Music Video Purposes Analysis
Extension of income With Beyonce having a really big fan base
throughout the world. The internet is the
number one source where they would see her
videos. The main website would be YouTube.
Beyonce doesn’t struggle when it comes to
audience views, millions of people view her
videos, and this is why she is so popular
throughout the media industry. From having
millions of views in YouTube will eventually lead
to it coming on music video TV channels. Like
MTV, VIVA, 4music etc. It will eventually
become popular in the radio industry, so radio
channels like Radio 1, Radio 2, Capital FM etc.
This will lead to her merchandise being sold
because of her popularity.
From this image we can see that her merchandise is on sale, this is one of the
ways she can make money.
http://www.stereoboard.com/band-merchandise-beyonce
Extension of outlets From what I have already talked about, http://www.youtube.com/user/beyonceVEVO
YouTube is one of the most popular outlets on Beyonce’syoutube account
the internet and where people go to watch the
latest music videos. YouTube has gotten so
popular that even artist such as Beyonce have
their own accounts. There’s other outlets such
as merchandise which is produced from the
artist and the songs, this is caused by the
popularity of Beyonce herself. Beyonce makes
millions and millions of money due to her

3. Music Video Purposes Analysis
merchandise business.
Synergy With Beyoncé having a big fan base, her videos
having millions of views, it really makes
Beyoncé famous worldwide. In terms of this
with her popularity being very high the product
that she sells really does well financially. Her
albums, DVD’s and other sort of product s with
to do with her tend to sell very well in terms of
marketing. Beyoncé also does tours throughout
the world. This is her number 1 selling point.
With her doing tours she gains popularity and
money. Beyoncé also stared in a film called
Dream Girls. From this she gained more fame
and popularity worldwide.
http://www.imdb.com/title/tt0443489/
From this you can see the film that Beyoncé stared in.

4. Music Video Purposes Analysis
Producers strategies The producers have done this in order to gain
more money for the label and the artist. The
producers promote and advertise. That is the
main way of selling the artist to the audience to
gain popularity worldwide.