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Role of Social Media in Sustainability: Green Build Expo

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Role of Social Media in Sustainability: Green Build Expo

The role of social media in built environment sustainability.

My social media keynote presentation for Green Build Expo in Manchester 10th May 2012

Introduces the be2camp Social Media Framework for Green Deal guide.

The role of social media in built environment sustainability.

My social media keynote presentation for Green Build Expo in Manchester 10th May 2012

Introduces the be2camp Social Media Framework for Green Deal guide.

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Role of Social Media in Sustainability: Green Build Expo

  1. 1. Constructing social media @GreenBuildExpo martin brown
  2. 2. BRUNDTLAND DEFINITION 1987 "Sustainable development meets the needs of the present without compromising the ability of future generations to meet their own needs."
  3. 3. how did we get to 2012 and still be talking “We can’t solve today’s problems by using the same kind of thinking
  4. 4. We want better communication
  5. 5. The world is connected
  6. 6. The world is transparent
  7. 7. The world is carbon aware Changing Behaviour constructco2.com
  8. 8. The world loves to share ... creativecommoners
  9. 9. The world is using social media Eric Fischer
  10. 10. The world finds services Architect Map @SuButcher
  11. 11. The world seeks innovation and differentiation
  12. 12. The world is becoming socially responsible
  13. 13. Who Cares Wins Why good business is better business David Jones writes that only the businesses that behave responsibly will survive the 'Age of Damage' and cites social media as the driver for the biggest transformation to business in a generation. 
  14. 14. And Next? anonymouscollective
  15. 15. social media and web2.0 as enabler for sustainability green the boardroom with social media open transparent communications start real conversations learn and share collaborate sustainability manifesto
  16. 16. What do people see when they look for you on-line? What are your clients, competitors, Staff or suppliers saying about you?
  17. 17. Increasingly relationships that lead to contracts are being made online, through discussions within LinkedIn groups for eg
  18. 18. No longer OK 'just' to have a web site ...
  19. 19. Social Media and Green Deal Launched at Green Build Expo be2greendeal.wikispaces.com be2camp@gmail.com
  20. 20. Social Media and Green Deal 1. Keep informed on Green Deal development 2. Stay Visible and Engage as Green Deal 'player' 3. Its where your current customers, competitors and staff are! 4. Easier and Quicker response to client issues 5. Green Deal delivery opportunities 6. It’s Free 7. Increases Transparency 8. Green Deal BIM
  21. 21. Social Media and Green Deal Twitter Blogging Storify Linkedin YouTube Facebook Google+ Readers Pinterest Wikipedia
  22. 22. Green Deal Online Community
  23. 23. Influence Amplification
  24. 24. social what? martin brown e: fairsnape@gmail.com t: @fairsnape
  25. 25. Why social media? Its where you will find your customers, clients, staff, suppliers, contractors, friends …. people Its not a new thing but a new way of doing old things, …. like talking and communicating and having conversations again … something emails killed? martin brown e: fairsnape@gmail.com t: @fairsnape
  26. 26. @pauleycreative
  27. 27. Why use social media in construction? What’s the ROI?
  28. 28. see and be seen be innovative visibility punch above weight martin brown e: fairsnape@gmail.com t: @fairsnape
  29. 29. leads industry + market client + competitor intelligence martin brown e: fairsnape@gmail.com t: @fairsnape
  30. 30. staff + clients + people conversations relationships communicate martin brown e: fairsnape@gmail.com t: @fairsnape
  31. 31. sustainability best practice good news learn + share martin brown e: fairsnape@gmail.com t: @fairsnape
  32. 32. Construction unlocking the potential of social media martin brown e: fairsnape@gmail.com t: @fairsnape
  33. 33. There go my people I must find out “ where they are going so I can lead them.” French politician Alexandre Ledru-Rollin
  34. 34. “We are encouraging use of social media as a method for continuing the conversations with our clients,” “The risks of using the media are the same risks that you have with any employee representing the company. “If you teach your staff how to talk about the company and how to interact with the public regarding the company, then these platforms are not an issue.” martin brown e: fairsnape@gmail.com t: @fairsnape
  35. 35. http://www.davidmeermanscott.com/
  36. 36. “If we don’t get this right Gen X and Gen Y won’t want to work for us but they will want to work for someone else” “you cant hide anything from us … we are to social media savvy”
  37. 37. BIM collaboration needs... being comfortable with being comfortable with paperless projects, sharing and engaging with sharing digitally across social media
  38. 38. There’s an app …
  39. 39. Web Project Sheets Links to Building / Facilities website Innovative solutions Client website Contractor website Supply Chain links Project Blogs + Images Google Maps QR Code (for accessing online info from printed version) Allow Feedback RSS Make project sheets come alive again Sharing onwards martin brown e: fairsnape@gmail.com t: @fairsnape
  40. 40. Source: SMPR @katiebrowntweet
  41. 41. Start with your Board Understand your digital footprint Have a strategy/policy/guidelines Engage with Linkedin Engage with twitter (top 20?) Switch on Social Media
  42. 42. What is your response to social media?
  43. 43. constructing social media CREDITS: martin brown @eepaul @fairsnape @subutcher @lucymarcus fairsnape@gmail.com @pauleycreative @katiebrowntweet

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  • Everyone is talking online. \nThis Map shows people posting on photosite flickr(orange) and twitter (blue) or both (white) in Europe\nEveryone is using the internet which means it’s a great tool to talk to everyone.\n
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  • And lastly, just in case you were, please heed the advice of David Meerman Scott (who wrote ‘The new Rules of Marketing and PR’.\nDon’t worry about sharing your best information online. \nYour competitino already knows what you’re doing, and\nPeople like leaders, not followers.\nThat was August 19th 2008 by the way. He was ahead even then.\n
  • And don’t forget. \nWe’re listening – we may even talk about you.\n
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