Social media dot be


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Presentation primer used to kick start the CKE (Construction Knowledge Exchange) series of workshops in Leeds, UK

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  • Thank you for viewing and or dowloading. Please think twice or thrice about printing this presentation. It is designed to run on the screen (black screens use less energy and have more impact in presentation) If you would like the commentary and notes please contact me via the details at the bottom of the slides.
  • Social media dot be

    1. 1. why be * should tune into Social Media *built environment t: @fairsnape martin brown e:
    2. 2. people collaborate not systems or organisations
    3. 3. “ we don’t trust you! “ we don’t trust you! we trust you! “ we don’t we do
    4. 4. we struggle with email and associated information overload and still a bit of the paper stuff …
    5. 5. social networking now a key be issue
    6. 6. Why social Its where you will find your clients, competitors, staff, suppliers, contractors, friends - people Its not a new thing but a new way of doing old things , … . like talking and communicating opening doors for individuals to hold conversations and form relationships across organisation boundaries.
    7. 7. Web – presence on the internet Blogs – write about your projects, services, news, Twitter – learn share, bring readers to your web, hold conversations Linkedin – engage and discuss within your group or community Forums – post questions and answers to common problems Online publications – share news stories YouTube – post videos related to your projects or services Slideshare – share presentations on your projects or industry topics Flickr – share images of your latest work your latest projects and work what can we do with social media ?
    8. 8. doing good stuff together
    9. 9. “ There go my people. I must find out where they are going so I can lead them.” ‐ French politician Alexandre Ledru‐Rollin
    10. 10. <ul><li>Where are people talking? </li></ul><ul><li>What are they saying? </li></ul><ul><ul><li>About trends </li></ul></ul><ul><ul><li>About you </li></ul></ul><ul><ul><li>About your services </li></ul></ul><ul><ul><li>About your staff, partners, clients, suppliers? </li></ul></ul>Shhhhsh … Listen … people are talking <ul><ul><ul><ul><ul><li>Love you? </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Hate you </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Know you? </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Don’t know you?? </li></ul></ul></ul></ul></ul>
    11. 11. “ Business leaders need to unlock the potential of social media
    12. 13. “ to transmit or to receive
    13. 14. How do I find you
    14. 15. using social media … built environment
    15. 16. and then engage it’s a conversation not a monologue listen
    16. 17. It’s what makes your business your community share
    17. 18. … a bit like sending out coffee morning invites and not turning up? be real shout? hide? be yourself!
    18. 19. Do you connect with the top 50 tweeters in your discipline? how can you help each other? influence’d
    19. 20. create an online profile and then do nothing don’t … a bit like sending out coffee morning invites and not turning up?
    20. 21. do <ul><ul><li>and manage: plan do check act </li></ul></ul>have some form of fair play web Use Policy or Code of Conduct
    21. 22. emerging futures built environment
    22. 23. Best education and learning award - Virtual Maths Best location-based AEC application - NearMap Best 'internet of things' application - Tales of Things Best mobile application - Woobius Eye Best virtual or hybrid event - Sustainability Now Built environment blogger of the Year - Joe Peach for &quot;This Big City&quot; Best sustainability blog - Joe Peach for &quot;This Big City&quot; Best AEC social media blog - Su Butcher for &quot;Just Practising&quot; Best use of Twitter - Paul Wilkinson (@EEPaul) Best AEC collaboration platform - BIW Technologies Best AEC community, network - The Construction Network Best use of Web 2.0 for construction products - Reed Harris Tiles 'Old media/new media' award - TCI - The Construction Index Best AEC PR/marketing campaign - SMPR for Camfil Farr campaign Best charity, third sector use of social media - EACH Treehouse Appeal Best AEC use of photo / video - Andy Marshall @fotofacade Be2camp be2award WINNERS 2011
    23. 24. Augmented Reality PHONE CAM + GPS + COMPASS + {YOUR} WEB DATA + LOCATION + TWITTER information property performance safety Water Construction Pipe Lane BB7 2RE £1.6m 34 weeks CO2 46T/£100k AFR: 2.3 Waste: 6T/£100k
    24. 25. LOCATION + TWITTER + FM + COMMENTS What if facilities users and visitors posted views and comments about your services online, and got rewarded for doing so? Meet foursquare Starbucks Hotels Here and now …
    25. 26. time to share questions … discussion … thank you t: @fairsnape martin brown e: