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Role of Social Media in Sustainability: Green Build Expo


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The role of social media in built environment sustainability.

My social media keynote presentation for Green Build Expo in Manchester 10th May 2012

Introduces the be2camp Social Media Framework for Green Deal guide.

Published in: Business, Technology
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Role of Social Media in Sustainability: Green Build Expo

  1. 1. Constructingsocial media@GreenBuildExpo martin brown
  2. 2. BRUNDTLANDDEFINITION 1987"Sustainabledevelopment meetsthe needs of thepresent withoutcompromising theability of futuregenerations to meettheir own needs."
  3. 3. how did we get to 2012 and still be talking “We can’t solve today’s problemsby using the same kind of thinking
  4. 4. We want better communication
  5. 5. The world is connected
  6. 6. The world is transparent
  7. 7. The world is carbon aware Changing Behaviour
  8. 8. The world loves to share ... creativecommoners
  9. 9. The world is using social media Eric Fischer
  10. 10. The world finds servicesArchitect Map@SuButcher
  11. 11. The world seeks innovationand differentiation
  12. 12. The world is becomingsocially responsible
  13. 13. Who Cares Wins Why good business is better business David Jones writes that only the businesses that behave responsibly will survive the Age of Damageand cites social media as the driver for the biggest transformation to business in a generation. 
  14. 14. And Next? anonymouscollective
  15. 15. social media and web2.0 as enabler for sustainabilitygreen the boardroom with social media open transparent communications start real conversations learn and share collaborate sustainability manifesto
  16. 16. What do people see when they look foryou on-line?What are your clients, competitors,Staff or suppliers saying about you?
  17. 17. Increasingly relationships that lead tocontracts are being made online, throughdiscussions within LinkedIn groups for eg
  18. 18. No longer OK just to have a web site ...
  19. 19. Social Media and Green Deal Launched at Green Build
  20. 20. Social Media and Green Deal 1. Keep informed on Green Deal development 2. Stay Visible and Engage as Green Deal player3. Its where your current customers, competitors and staff are! 4. Easier and Quicker response to client issues 5. Green Deal delivery opportunities 6. It’s Free 7. Increases Transparency 8. Green Deal BIM
  21. 21. Social Media and Green Deal TwitterBlogging Storify LinkedinYouTube Facebook Google+Readers Pinterest Wikipedia
  22. 22. Green DealOnlineCommunity
  23. 23. InfluenceAmplification
  24. 24. social what?martin brown e: t: @fairsnape
  25. 25. Why social media? Its where you will find your customers, clients, staff, suppliers, contractors, friends …. people Its not a new thing but a new way of doing old things, …. like talking and communicating and having conversations again … something emails killed?martin brown e: t: @fairsnape
  26. 26. @pauleycreative
  27. 27. Why use social media in construction?What’s the ROI?
  28. 28. see and be seen be innovative visibility punch above weightmartin brown e: t: @fairsnape
  29. 29. leads industry + market client + competitor intelligencemartin brown e: t: @fairsnape
  30. 30. staff + clients + people conversations relationships communicatemartin brown e: t: @fairsnape
  31. 31. sustainability best practice good news learn + sharemartin brown e: t: @fairsnape
  32. 32. Construction unlocking the potential of social mediamartin brown e: t: @fairsnape
  33. 33. There go my people I must find out“where they are going so I can lead them.” French politician Alexandre Ledru-Rollin
  34. 34. “We are encouraging use of social media as a method forcontinuing the conversations with our clients,”“The risks of using the media are the same risks that youhave with any employee representing the company. “If you teach your staff how to talk about the company and how to interact with the public regarding the company, then these platforms are not an issue.”martin brown e: t: @fairsnape
  35. 35.
  36. 36. “If we don’t get thisright Gen X and Gen Ywon’t want to work forus but they will want towork for someone else”“you cant hideanything from us … weare to social mediasavvy”
  37. 37. BIM collaboration needs...being comfortable with being comfortable withpaperless projects, sharing and engagingwith sharing digitally across social media
  38. 38. There’s an app …
  39. 39. Web Project Sheets Links to Building / Facilities website Innovative solutions Client website Contractor website Supply Chain links Project Blogs + Images Google Maps QR Code (for accessing online info from printed version) Allow Feedback RSSMake project sheets come alive again Sharing onwardsmartin brown e: t: @fairsnape
  40. 40. Source:SMPR @katiebrowntweet
  41. 41. Start with your BoardUnderstand your digital footprintHave a strategy/policy/guidelinesEngage with LinkedinEngage with twitter (top 20?) Switch on Social Media
  42. 42. What is your response to social media?
  43. 43. constructingsocial media CREDITS:martin brown @eepaul@fairsnape @subutcher @pauleycreative @katiebrowntweet