What if Social Media Dramatically Changes Everything…Today?<br />“How Social Media Impacts CBRE&quot;<br />Wednesday, Octo...
Experimenting<br />
Social Media<br />An umbrella term<br />Media tools designed for social interaction, created using highly accessible and s...
It is zillions of conversations that people are having…online…24/7…right now!<br />
Social Media is NOT<br />A single solution<br />The message or content<br />A media<br />Inbound marketing<br />Really tha...
    Three Parts<br />     But, are<br />CBRE<br />     Yes - <br />ing?<br />     listen-<br />     I<br />    Great!<br /...
Comprehensive Marketing Mix<br />Traditional Marketing + New Media Marketing<br />
Sir Martin Sorrell<br />WSJ:  WPP Chief Tempers Hopes for Ad Upturn  Sept. 22, 2009<br />WPP PLC, world&apos;s largest com...
What Would You Do If?<br />…most people started using social media?<br />…Social Media was used more than email?<br />…com...
Ben Friedland<br />Mr. CBRE Social Media<br />Use social networking successfully<br />Connected with law firm<br />8 years...
What IF?<br />…Social Media was creating a great marketing shift<br />…becoming the most successful way to promote your bu...
CBRE Social Media Efficiency<br />Twitter Followers<br />404 Followers<br />Facebook Page<br />556 fans<br />LinkedIn Grou...
LinkedIn Groups<br />Finance Club39,590 Financial services members<br />e-LEGAL11,192 Legal services members<br />Society ...
Competitors<br />
Success Stories<br /><ul><li>National Association of Broadcasters: 1,500 Registrations – top performing strategy
First-time attendees
Dell Computers: 1 million followers on twitter
$3 million in revenue
MTO Summit: 8% of audience
Twitter Recruitment
Walt Disney: 65,000 Happy Birthdays
Twitter Recruitment
Digital Thought: 20% of revenue
LinkedIn Recruitment of Suppliers and Attendees</li></li></ul><li>Secret Sauce<br />6 Steps To Start<br />Have a plan<br /...
Upcoming SlideShare
Loading in …5
×

Cbre Social Media Final2

1,313 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,313
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
21
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Cbre Social Media Final2

  1. 1. What if Social Media Dramatically Changes Everything…Today?<br />“How Social Media Impacts CBRE&quot;<br />Wednesday, October 14, 2009<br />by<br />Stephen Nold <br />PresidentAdvon Technologies<br />Prepared For<br />CBRE Fall Manhattan Sales Meeting<br />
  2. 2. Experimenting<br />
  3. 3. Social Media<br />An umbrella term<br />Media tools designed for social interaction, created using highly accessible and scalable publishing techniques <br />Transforms one to many broadcasts into many to many conversations<br />Changes people from content consumers into content producers <br />Is a shiny new toy<br />
  4. 4. It is zillions of conversations that people are having…online…24/7…right now!<br />
  5. 5. Social Media is NOT<br />A single solution<br />The message or content<br />A media<br />Inbound marketing<br />Really that new anymore<br />
  6. 6. Three Parts<br /> But, are<br />CBRE<br /> Yes - <br />ing?<br /> listen-<br /> I<br /> Great!<br /> think<br /> is<br /> they<br />Content/Conversation<br />Communities<br />Media/Tools<br />
  7. 7. Comprehensive Marketing Mix<br />Traditional Marketing + New Media Marketing<br />
  8. 8. Sir Martin Sorrell<br />WSJ: WPP Chief Tempers Hopes for Ad Upturn Sept. 22, 2009<br />WPP PLC, world&apos;s largest communications company<br />Profit for the first half of 2009 plunge by almost 50%<br />“We describe the recession as L-shaped, which implies that it will never go back to where it was before...I doubt free-to-air television or, in particular, newspapers and magazines, will ever be the same again.” <br />
  9. 9. What Would You Do If?<br />…most people started using social media?<br />…Social Media was used more than email?<br />…commercial brokers were already seeing success with Social Media?<br />…most people started using social media?<br /> 3 out of 4 Americans use social technology<br />Forrester: Growth of Social Technology, 2008<br /> 2/3 of the Global Internet population visits social networks<br />Nielson: Global Faces and Networked Places, 2009<br />…Social Media was used more than email?<br />Social Media is the #1 activity on the Web<br />Huffington Post: Social Networking Sites Overtake Porn As Internet&apos;s #1 Search, 10/2008<br />…commercial brokers were already seeing success with Social Media?<br />
  10. 10. Ben Friedland<br />Mr. CBRE Social Media<br />Use social networking successfully<br />Connected with law firm<br />8 years ago: LinkedIn friend introduction<br />Warm referral: met principal<br />Advocate of LinkedIn as part of canvassing<br />Always looking for new tools<br />Started LinkedIn = 8 years ago, Facebook 2 years ago <br />30% of day looking for new business <br />75% is through social media<br />
  11. 11. What IF?<br />…Social Media was creating a great marketing shift<br />…becoming the most successful way to promote your business<br />…dramatically changing the way commercial brokers get business?<br />
  12. 12. CBRE Social Media Efficiency<br />Twitter Followers<br />404 Followers<br />Facebook Page<br />556 fans<br />LinkedIn Group<br />Members: 1,282<br />In 7 days:<br />25 new members<br />4 new discussions<br />100 new news articles<br />
  13. 13.
  14. 14. LinkedIn Groups<br />Finance Club39,590 Financial services members<br />e-LEGAL11,192 Legal services members<br />Society for Marketing Professional Services1,513 Professional Services members <br />Media Professionals Worldwide54,949 Media members <br />
  15. 15. Competitors<br />
  16. 16. Success Stories<br /><ul><li>National Association of Broadcasters: 1,500 Registrations – top performing strategy
  17. 17. First-time attendees
  18. 18. Dell Computers: 1 million followers on twitter
  19. 19. $3 million in revenue
  20. 20. MTO Summit: 8% of audience
  21. 21. Twitter Recruitment
  22. 22. Walt Disney: 65,000 Happy Birthdays
  23. 23. Twitter Recruitment
  24. 24. Digital Thought: 20% of revenue
  25. 25. LinkedIn Recruitment of Suppliers and Attendees</li></li></ul><li>Secret Sauce<br />6 Steps To Start<br />Have a plan<br />Find where your customers are<br />Ask others what has worked for them<br />Participate in a community<br />Offer relevant and interesting content<br />Build relationships<br />Leverage the tools<br />Social Media<br />Sauce<br />XXX Fire Hot XXX<br />
  26. 26. Valuable<br /> Transforming<br /> Can be monetized<br /> Hype and myths<br /> Still trying to figure out how to adopt…still in the Wild, Wild west stage…today…but not tomorrow<br /> No perfect answer<br />Conclusions<br />5 Real Things About Social Media<br />
  27. 27. Copy of this presentation at www.slideshare.com: Search Stephen Nold<br />LinkedIn:    http://www.linkedin.com/in/stephennold<br />Twitter: @stepnold<br />Facebook: http://www.facebook.com/stephen.nold<br />Webinars<br /><ul><li>MTO Tech Educational Webinar series: www.mtosummit.com/webinar</li></ul>Blogs<br /><ul><li>Tradeshow Week, Event Techwww.tradeshowweek.com/blog/stephennold
  28. 28. Socialnomics – Social Media Blog
  29. 29. Chris Brogan</li></ul>Resources<br />
  30. 30. Events<br /><ul><li>MTO Summit San Francisco, October 21-22
  31. 31. IAEE Expo Expo in Atlanta, December 9-11</li></ul>Books<br /><ul><li>Socialnomics
  32. 32. Trust Agents</li></ul>CBRE<br /><ul><li>TriState Today</li></ul>Resources<br />
  33. 33. Social Media SongI’ve Been Everywhere Man<br />
  34. 34. I was totin&apos; my pack along the social media track,<br />When ‘long came an email without any fact.“If you’re gonna be social, connect here Mack.”And so I linked to this group to see what it lacked.<br />They asked if I was trusted and started to probe.<br />And I said, &quot;Listen, I&apos;ve traveled every community on this here globe!” <br />
  35. 35. I&apos;ve been everywhere, man.I&apos;ve been everywhere, man.Crossed the internet bare, man.Breathed the media air, man.Social media - got my share, man.I&apos;ve been everywhere.<br />
  36. 36. I&apos;ve been to:Facebook, Myspace, LinkedIn, TwitterYouTube, Reddit, Blinklist, Flickr,Del.icio.us, Mashable, Dzone, Care2, Buzznet, Lipstick, Backflip, ClipclipFaces, Activerain, Slashdot, SacredHeartGather, Linkroll, Dealigg, now let’s start! <br />
  37. 37. I&apos;ve been everywhere, man.I&apos;ve been everywhere, man.Crossed the internet bare, man.Breathed media air, man.Social media - got my share, man.I&apos;ve been everywhere.<br />

×