Under the Radar: How Ignoring Social Media Can Undermine Your Business
PR And Social Media
1. Social Media and Public Relations in Today’s New Environment What does the worldwide, technologically enabled drive for conversation mean for PR professionals? It means we are no longer marketing just products or services – we are marketing conversations.
14. Encourages and incorporates reader generated content or in our case guest generated content via Blogs, video uploads, etc.
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16. From “Large Campaigns to Small Acts” One of the most important jobs of a CEO today is to hear what people are saying about the company’s product across social media channels, and to respond to them directly.
17. PR in a Web 2.0 to Web 3.0 WorldIt will dramatically accelerate communication, increase the productivity of PR professionals and is revolutionizing the communications business A 2009 research study sponsored by Cision and George Washington University found that journalists now are filing an average of 48 stories a week for the 24/7 online news cycle; they are interacting with 26 sources, though they only meet in person with four; 42% are freelancing for multiple outlets. They love the 140 of Twitter. In the Web 3.0 era, social media will vastly increase connections and conversations, and search engines will become more intelligent. They will organically send us the information we need and want.
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19. Establish mutual interest with the media. In our Web 3.0 world, doing our homework on the individuals we are trying to engage with will be faster and easier with more intelligent search capability and richer social network platforms.
20. Research on any journalist will quickly identify areas of mutual interest, that can be the basis of an ongoing relationship beyond a one-time pitch.
23. Tips for engaging with Journalists on Twitter Monitor Twitter to find out what journalists might be saying about you, and your competitors using TwitterSearch. You may want to search for other keywords relevant to your location and offerings – ski, golf, spa, pet-friendly travel, family. Be personable yet professional. Keep in mind that your tweets will be indexed by search engines forever.
24. Tips for engaging with Journalists on Twitter "Follow" journalists whose tweets you find interesting. Don't feel you have to keep up with reading every message in your Twitter feed. Use TwitterSearch and #hashtags to hone in on interesting discussions thread. Use TwitterSearch to check out the popular #journchat hashtag, which is used by PR professionals and journalists discussing the changing media landscape.
25. Master Twitter Lists If used correctly, Twitter Lists can be both an educational tool and a means to demonstrate your expertise in your niche. Group Twitter users together by subject, topic, or theme. Invest time and energy into finding great lists to follow (try Listorious) and build great lists of your own. You can create a list that writers may look to as the default list of experts on a given topic or subject. Build a great list and you’ll become a thought leader and a credible resource. Build a list just for locals. Promote special offers only to them
26. Twitter Moms ~ Family They’re savvy, they’re connected, and they have kids. Today’s Twitter moms are proudly leading the way in the Twittersphere. Mamamista, Momlogic, Mamasource, etc.
43. Be open to embracing new technology and tools. They will help you to do more with less and be faster and more efficient. Tweekdeck, etc.
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45. Questions and Discussion Pamela Devaney | Regional Director of Public Relations The Destination Southern California Collection L’Auberge Del Mar, Estancia La Jolla Hotel & Spa Destination Hotels & Resorts | 1540 Camino Del Mar | Del Mar, CA 92014 Office 858.793.6415 | Mobile 760.846.4640 | Email: pdevaney@destinationhotels.com
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