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Enterprise Winning: Big Companies Getting Value from Enterprise Social


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The benefits of enterprise social for big companies are exponential.

Enterprise Winning: Big Companies Getting Value from Enterprise Social

  1. 1. ENTERPRISE-WINNING Big Companies Getting Value from Enterprise Social
  3. 3. The Benefits of Enterprise Social
  4. 4. Triumph of Connectivity 1 Universal Adoption The Next Competitive Advantage 2 Partial Adoption Missed Opportunities 3 No Adoption BENEFITS DELIVEREDSCENARIOS The University of Pennsylvania's Wharton School of Business study outlined 3 primary scenarios that happen at different levels of enterprise social network adoption. THE BENEFITS OF ENTERPRISE SOCIAL 2
  5. 5. Where do new product ideas originate? [% of respondents] According to a 2014 study by Econsultancy in partnership with Jordan, Edmiston, the best sources of new product ideas come from employ- ees who work together and share information. Seniorm anagem ent Custom ers Sales/M arketing team Com petitors/M arketDynam ics Other 0 20 40 60 80 100 Defined innovation program Vendor/partnerideas Externalconsultantoragency ENTERPRISE SOCIAL ACCELERATES INNOVATION 3
  6. 6. Companies with more than 1,000 employees are 46% more likely than smaller organizations to use hybrid clouds. 54% of United States organizations are already using some form of cloud computing. ENTERPRISE SOCIAL ENABLES SECURE COLLABORATION 4
  7. 7. 45% 25% It’s not surprising, then, that employees use an estimated 5BILLION unproductive hours looking for infor- mation at U.S. companies every year. According to Forrester Research’s Workforce Technology Survey, 45% of people spend 3 or more hours a week searching for information on an intranet. And employees spend 25% of their time just looking for information. ENTERPRISE SOCIAL SAVES TIME 5
  8. 8. According to McKinsey, by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers (high-skill knowledge workers, including managers and professionals) by 20%–25%. Employees waste 20 minutes per day recreating information that already exists. 20%–25% ENTERPRISE SOCIAL FACILITATES PRODUCTIVITY 6
  9. 9. According to Harvard Business Review,“radical transparency”is the idea that everyone should know everything. When organizations use this concept, they have the potential to improve business performance dramatically. HBR outlines the following 3 primary areas radical transparency would affect: FOCUS: When individuals' progress and priorities are made evident at the beginning of each quarter, goals are clearer and employees can set visible objectives. ENGAGEMENT: Employee progress is better when it is obviously tied to their performance because it increases a commitment to the corporate mission. This is often achieved by setting benchmarks and rewards to strive for. GROWING TALENT: If high-performing employees are rewarded for their work and it is made transparent to newer members of a department or company, the recruits will be motivated to mirror a similar work ethic. ENTERPRISE SOCIAL ENABLES TRANSPARENCY 7
  10. 10. A Gallup poll found that only 41% of employees know what their companies stand for and what makes their brands different from their competitors’. 41 ENTERPRISE SOCIAL CREATES BRAND EVANGELISTS 8
  11. 11. Achieving Company Goals with Socialcast
  12. 12. TECHNICAL EMPLOYEES 2,000 1 3M calls its Socialcast community “Spark.” “Socialcast supports technical collaboration in two important ways. First, it helps us share and discuss content available on our‘knowledge at rest’resources (3M’s wikis and massive stores of database-stored information). Second, it facilitates‘knowledge in motion’(those dynamic bits of data and information you find in the activity streams in Spark1 ).By capturing and sharing knowledge in motion, Spark helps 3M technical employees find a more direct path to information and expertise that can help solve problems in real time.” —John Woodworth Tech Forum Chair-Elect and Head of IT Lab Collaboration GOAL: KNOWLEDGE IN MOTION 10
  13. 13. HOW SOCIALCAST HELPS ACHIEVE THE GOAL 3M technical employees found that Spark allows them to ask questions and get responses in real time, saving employees hours of time locating resources across their global offices. Right out of the box, Socialcast satisfied one of Woodworth's main goals: to create a global laboratory environment. Because the company operates in 65 countries, with 35 labs, Spark also brings members closer together in a community. 11
  14. 14. NUMBER OF EMPLOYEES 40,000 “We chose Socialcast for its ability to integrate with other business systems through its Reach extensions and because of the robust privacy and security features that gave us the confidence our data would be protected. Ironically, what SharePoint misses is the ability to have easily discovered interactive discussions and organize around groups of common interest, and that’s where Socialcast really shines.” —Jeff Ross Community Manager for Enterprise Social Media GOAL: SECURE COLLABORATION 12
  15. 15. HOW SOCIALCAST HELPS ACHIEVE THE GOAL For security purposes, Humana elected to have its Social- cast deployment on-premise to keep its highly sensitive data secure, and to ensure that it stayed in compliance with the health care industry’s regulations. In addition, one of the most successful aspects of the Socialcast initiative at Humana has been the integration of social capabili- ties within other enterprise applications via Socialcast Reach extensions. Humana has created more than 20 different apps to help mea- sure and monitor employee engagement on its Socialcast com- munity, called "Buzz." 13
  16. 16. GOAL: BETTER COMMUNICATION SAVES LIVES NUMBER OF EMPLOYEES 8,000 “We needed a tool that allowed our employees based in the field to connect and help each other in time-sensitive circumstances... Socialcast allows PSI staff to form groups based on their focus area but also their interests and expertise...A colleague working on malaria might also have expertise in HIV prevention. This colleague, as a member of the HIV group, might be able to lend valuable insight and assistance to HIV staff workers even though his/her offi- cial focus is in malaria treatment. Without Socialcast, these connections would never have existed.” —Marie-Laure Curie Deputy Director of Learning and Performance 14
  17. 17. HOW SOCIALCAST HELPS ACHIEVE THE GOAL Socialcast exposes detailed individual profile information, helping each member understand the expertise of everyone in the com- munity and allowing PSI to maximize the use of everyone’s skills and expe- rience. 15
  18. 18. GOAL: PRODUCTIVITY GAINS 2 SAS calls its Socialcast community “Hub.” NUMBER OF EMPLOYEES 13,349 “The immediate return on investment is realized in the time it would have taken that employee to scour internal databases for the information. Undeniably, the Hub2 saves time and effort and increases customer and employee satisfaction.” —Karen Lee Sr. Director of Internal Communications 16
  19. 19. Percentage who agree/strongly agree that they feel adequately informed about the company from direct inter- nal sources 2007 2009 2010 A 2010 SAS employee survey revealed that, after implementing Socialcast, the company saw an increase of positive reactions from employees. Employee Susan Rainsberry had a Dataflux question that she couldn’t find an answer to; when she asked the question on the Hub, she had the information she needed in 45 minutes. 100% 80% 60% 40% 20% 0% 66 91 93 HOW SOCIALCAST HELPS ACHIEVE THE GOAL 17
  20. 20. HOW SOCIALCAST HELPS ACHIEVE THE GOAL (Employee survey results, continued) Percentage who agree/strongly agree that they feel senior company executives communicate openly, including exec- utive blogs and interactive webcasts 2007 2009 2010 20102009 100% 80% 60% 40% 20% 0% 55 55 6866 85 Percentage who agree/strongly agree that they feel connected to SAS employees around the globe. 100% 80% 60% 40% 20% 0% 18
  21. 21. GOAL: INCREASING REVENUE THROUGH INCREASED TRANSPARENCY NUMBER OF EMPLOYEES 1,850 “By sharing profits, strategies, and successes publicly through Connect3 , it has ultimately generated more revenue for Archant...When one sales group posts wins, other sales teams respond with their numbers, each trying to exceed results of other teams.” —Chris Thompson Head of Development 3 Archant calls its Socialcast community “Connect.” 19
  22. 22. HOW SOCIALCAST HELPS ACHIEVE THE GOAL Connect users get the word out as soon as technical issues are resolved, so everyone can be alerted without having to individually contact the help desk for updates—ultimately saving Archant time while adding capacity to handle more issues in a timely manner. The Human Resources team shares new policy changes and important corporate information on the Connect community. Now, they have a way to reach those employees who weren't opening emails. 20
  23. 23. NUMBER OF EMPLOYEES 5,500 “FactSet has very smart people—always has. The greatest value lies in taking advantage of the collective knowledge of our entire company. With Socialcast, we have a social connection tool we can’t function without. Not only do you get a wider and more global perspective when you ask a question and get an answer, but that single conversation benefits everyone.” —Meredith Binder Vice President, Director of Global Marketing GOAL: SOCIALLY CONNECTING PEOPLE 21
  24. 24. After launching its Socialcast community, FactSet employees began to use the platform instead of mass emails to share knowledge. Socialcast Groups were established around business functions, office activities, and personal interests and are now a must-check resource to find informa- tion and answers to questions. The result is that Socialcast has become a one-to-many global knowledge-sharing expe- rience. HOW SOCIALCAST HELPS ACHIEVE THE GOAL 22
  25. 25. NUMBER OF EMPLOYEES 120,000 “We were driven to connect the organization with itself and realized enterprise social networking was the solution. I can truly say after more than 2 years that we have achieved an official internal communications channel. We connect daily with people from the U.S., India, China, and Brazil. Without Social- cast, it would not be possible." —Dennis Agusi Global Internal Communications GOAL: UNITE EMPLOYEES AROUND A MISSION AND VISION 23
  26. 26. HOW SOCIALCAST HELPS ACHIEVE THE GOAL Set up as a group, Philips' All Employee Jam4 was a project that launched on May 28, 2012, and ran through June 15, 2012, to encourage employees to share how they personally interpreted the company's mis- sion and vision and how it's being brought to life in their daily lives. With Socialcast, Philips has created a new way to work and ultimately advanced its corporate culture so that it could continue to innovate and grow as a company. 4 Philips called an internal crowdsourcing project launched in Socialcast "All Employee Jam." 24
  27. 27. HOW SOCIALCAST HELPS ACHIEVE THE GOAL stories were shared 390 comments were made 1,084 likes on Philips’ Socialcast community 3,315 countries participated Employees in 43 Percentage of general employee base who agreed that they were aware of Philips’mission and vision. Percentage of employees who participated in the Employee Jam who agreed that they were aware of Philips’mission and vision. 93% 84% VS 25
  28. 28. A better way to work with socialcast
  29. 29. SOCIALCAST FAST FACTS 40% SOCIALCAST OFFERS 3 DEPLOYMENT METHODS. The following are the percentages of paid Socialcast communities who use each: 45% of Socialcast Reach extensions are associated with SharePoint. 54% are associated with other Internet and business applications. 75% of all extensions are stream extensions, making it the most popular exten- sion type. ON-PREMISE DEDICATED CLOUD SOFTWARE-as-a-SERVICE 10% 50% 27
  30. 30. In addition, of those questions with comments: of questions asked have received an answer.71% 4.52 COMMENTS received their first comment within 1 hour. 56% 0 245 10 15 20 received their first comment in 24 hours. 88% of members indicated Socialcast helped them get faster answers to their questions. 67% In Socialcast's paid communities in the last 12 months: Among those questions that have received at least 1 comment, they have received an average of SOCIALCAST FAST FACTS 28
  31. 31. SOCIALCAST FAST FACTS In a recent survey of Socialcast members from paid communities: of members indicated Socialcast helps them connect with coworkers in other depart- ments/business units/locations. 87% indicated that they interact with people in Socialcast whom they have never interacted with before. 86% indicate that being part of the Socialcast commu- nity makes them feel more connected to their companies. 81% 29