Fundamental shift in online communication
All major sites now have a social inﬂuence
Social networks and blogs now reach 88 per cent of
the online population in the UK, accounting for 20
per cent of the total time spent online.
25% of search results for the worlds top 20 brands
are links to user generated content.
do we know about social?
– 300 million active users
– more than 3.5 billion pieces of information shared
– 50% of active users log on at least once a day
– over 60 million status updates every day!
– fastest growing segment is females aged 55-65
is using social networks?
– 55 million tweets each day
– 37% of Twitter users use their phone to tweet
– 300,000 new users each day
– 3 million tweets from 3rd party sites (eg. BBC)
– Over 100 million users
is using social networks?
“we don’t have a choice whether we do social media, the
question is how well we do it”
“companies can now communicate with their markets
directly. if they blow it, it could be their last chance”
“consumers can now inﬂuence the market directly. if
companies blow it, it could be their last chance”
140 characters to share your message
people follow each other
use ‘#’ tags to categorise your posts or emotion
re-tweet (RT) to share posts you like and support
join networks organised by city/workplace/school
engage with interest groups
set up a business page or pay per click
add ‘social connectors’ to your website
most effective for B2C businesses
can business audiences even get to Facebook?
join groups and engage in discussion
your online cv
link to your blog and twitter feed
add presentations about your company
add to your linked in proﬁle
easy to upload and share content in word,
powerpoint, pdf and more
add pre-recorded audio – slide casting
participate in conversation
make new connections
listen to your audience
think before you post
don’t block the competition!
reference interesting statistics
share your followers posts
link to your other online proﬁles
occasional special offers
don’t bore people – say something remarkable!
do I say?
a sales pitch
search engine optimisation
social media is not
but it does support the above
messages should be consistent
always be transparent
the professional/personal divide
dissatisﬁed customer now have a very public
social mediacomes responsibility
use corporate and personal accounts
choose the channels your customers choose
engage and support
should there be a return?
add value to your followers
who will be ‘the voice’?
might my strategy look like?
driving targeted trafﬁc alone won’t sell your stuff
deﬁne a success metric
- number of conversations about you
- new leads
social media work for you
add some information about yourself
link back to your website
add a photo
change your background
add a link to your website
create a personal page
create a page for your business
change your facebook username to get an
appropriate ‘short url’
add your company information, logo etc.
add social connectors to your website
simply signup, choose a theme and start writing!
make sure the content is up to date
use landing pages
do the links work?
does it support your digital strategy?
your website will be the ultimate authority on
is your website optimised for the search engines
get the basics right ﬁrst
supported ofﬂine networking
built a wider network of contacts
enabled us to keep up to date with new
developments even quicker
collaboration opportunities with competitors
successes from twitter
where to ﬁnd out more…
don’t miss out on the conversation…
…even if you just mostly listen in.
“Over 2000 hours of video content have been uploaded to
You Tube since I started this presentation!”
did you know?
@aarmitage on twitter
awarmitage on facebook