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Sustainability, Sharing and Success

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Just Sustainability - Sustainability, Sharing and Success, Presentation to UCLAN Education and Health conference June 2016.

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Sustainability, Sharing and Success

  1. 1. F  U  T  U  R  E  S  T  O  R  A  T  I  V  E   MARTIN  BROWN    @fairsnape     J  U  S  T   S  U  S  T  A  I  N  A  B  I  L  I  T  Y  
  2. 2. Life  Magazine     1955     Celebrated   Throwaway     Living     TAKE  …  MAKE  …  DUMP  
  3. 3. Design  brief  for  ‘built  environment’ industry:               Put  billions  of  pounds  of   toxic  waste  into  the  air  and   water.   #designingtheindustrialrevoluSon  Cradle  to  Cradle  
  4. 4. Design  brief  for  ‘built  environment’ industry:               Produce  some  materials  so   dangerous  they  require   constant  vigilance  by  future   generaSons.   #designingtheindustrialrevoluSon  Cradle  to  Cradle  
  5. 5. Design  brief  for  ‘built  environment’ industry:               Put  valuable  surplus  material   in  holes  in  the  ground   #designingtheindustrialrevoluSon  Cradle  to  Cradle  
  6. 6. Design  brief  for  ‘built  environment’ industry:               Produce  huge  amounts  of   waste  and  surplus  material   #designingtheindustrialrevoluSon  Cradle  to  Cradle  
  7. 7. Design  brief  for  ‘built  environment’ industry:               Create  profit  by  digging  up   and  cuWng  down  natural   resources  and  then  burying   or  burning  them     #designingtheindustrialrevoluSon  Cradle  to  Cradle  
  8. 8. Design  brief  for  ‘built  environment’ industry:               Erode  the  diversity  of  species   and  cultural  pracSces   #designingtheindustrialrevoluSon  Cradle  to  Cradle  
  9. 9. Image: Chris Jordan: Running the Numbers
  10. 10. Image: Chris Jordan: Running the Numbers
  11. 11. Net Positive Carbon Construction Carbon 1Ton per £100,000 70% on Transport and Travel
  12. 12. Design  brief  for  ‘built  environment’ industry:               DO  NOTHING  TODAY     THAT  COMPROMISES   TOMORROWS  GENERATION       Brundtland  1987  
  13. 13. Design  brief  for  ‘built  environment’ industry:               DO  NOTHING  TODAY     THAT  COMPROMISES   TOMORROWS  GENERATION       Brundtland  1987  
  14. 14. every
  15. 15. A Sense of Urgency The Numbers Paris Agreement climate change target 2deg C Aim for 1.5 Deg C 2016 Carbon ppm all time high reached March 2016 407ppm Built Environment 40% of problem, 40% of solution   2.0 > 1.5 407  > 350 40% > 40%
  16. 16. There are no non-radical approaches left before us in addressing climate change Namoi Klein, This Changes Everything (2015) Reducing built environment carbon emissions (50% from 1990 levels by 2025) is now out of reach with current practice. UK Green Construction Board (2015) We no longer have luxury of just being less bad. Martin Brown Future Restorative 2016 A Sense of Urgency
  17. 17. BUSINESS AS USUAL RESTORATIVE CURRENT SUSTAINABILITY THINKING OF REDUCING IMPACT, BEING LESS BAD FUTURE RESTORATIVE SUSTAINABILITY THINKING OF POSITIVE IMPACT - DOING MORE GOOD GREEN SUSTAINABLE We no longer have luxury of just being less bad.
  18. 18. ”… we should not use the term sustainability until we give back more than we take …”   Yvon Chouinard Patagonia Founder and owner
  19. 19. SUSTAINABLE  DEVELOPMENT  GOALS   NEW POSITIVE THINKING & GOALS FOR SUSTAINABLE DEVELOPMENT  
  20. 20. Philosophy Advocacy Certification  
  21. 21. F  U  T  U  R  E  S  T  O  R  A  T  I  V  E   MARTIN  BROWN    @fairsnape    
  22. 22. Design  brief  for  ‘built  environment’ industry:               Where  do  you  feel     most  contemplaSve,     most  creaSve,     most  producSve?  
  23. 23. 14  Pa`erns     Biophilia Innate relationship with nature Secret sauce of sustainability Key to sustainable behaviour ‘Health is the new green’  
  24. 24. BUSINESS AS USUAL RESTORATIVE CURRENT SUSTAINABILITY THINKING OF REDUCING IMPACT, BEING LESS BAD FUTURE RESTORATIVE SUSTAINABILITY THINKING OF POSITIVE IMPACT - DOING MORE GOOD GREEN SUSTAINABLE S  A  L  U  T  O  G  E  N  E  S  I  S   REDUCING     HEALTH  ISSUES     ENABLING  IMPROVED     HEALTH   …  focus  on  factors  that  support  human  health  &  well-­‐being,   rather  than  on  factors  that  cause  ill  health  …  
  25. 25. ReWilding Nature Not just reintroducing Wolf or Lynx, But … allowing emergence of eco-systems to support.    
  26. 26. ReWilding Buildings Using natural thinking allow buildings to breathe, to heal, to respond to seasons and climate  
  27. 27. ReWilding People Eco Literacy Influence of Buildings Connecting people to nature, through buildings We spend 90% time indoors Children spend less time outdoors than prisoners  
  28. 28. “We  have  lost   connec3vity  with   nature  significantly   in  the  last   genera3on,  and  in   doing  so  our  respect,   and  lowered  our   tolerance  for  doing   harm”     MarSn  Brown,  Fairsnape  
  29. 29. Project  Image   Cuerdon Valley Park Visitor Centre Lancashire UK LBC Registered (1st UK) Community Funded Community Build LBC UK Collaborative Expert Support Education Links
  30. 30. BIO the new DATA …   “UnSl  now,  (built  environment)  sogware  tools  have   focused  mainly  on  building  energy  performance  and   minimisaSon  of  environmental  impacts.         However,  future  modelling,  simulaSon  and  analysis   for  restoraSve  buildings  involves  mulSple  tools  that   connect  domains  such  as  ecosystems,  climatology,   material  sciences,  biology,  health,  human  comfort   and  physiology  …”       Emanuele  Naboni  in  F U T U R E S T O R A T I V E     h`p://bit.ly/futuREstoraSve  
  31. 31. F  U  T  U  R  E  S  T  O  R  A  T  I  V  E   MARTIN  BROWN    @fairsnape     S  H  A  R  I  N  G    
  32. 32. Sustainability   Sharing  through   Social  Media     Generous  -­‐  helping  others  long  before  –  and  ager  –  help  is  needed         Expert  -­‐  competent  in  one  or  more  areas  that  others  value.       (Kasanoff  2013)      
  33. 33. Social  Media  Sharing  … Not  New  …     Roman  communicaSons     Early  ChrisSans     Luther     17th  C  Coffee  Houses:       “dangerous  places,  you  never  know     what  you  will  hear  and  learn”      
  34. 34. visibility intelligencelearn + share engage see and be seen innovate reach out leads industry client, market, competitor co-create excellence best practice clients staff people collaborate relationships STRATEGY Social Media! … connecting, engaging, sharing!
  35. 35. F  U  T  U  R  E  S  T  O  R  A  T  I  V  E   MARTIN  BROWN    @fairsnape     S  U  C  C  E  S  S    
  36. 36. “The Circular Economy involves a fundamental rethinking of products, materials, systems and commerce. It is not simply next-gen recycling” The State of Green Business 2016 GreenBiz@fairsnape
  37. 37. Design  brief  for  ‘built  environment’ industry:                  
  38. 38. F  U  T  U  R  E  S  T  O  R  A  T  I  V  E   MARTIN  BROWN    @fairsnape     J  U  S  T   S  U  S  T  A  I  N  A  B  I  L  I  T  Y  
  39. 39. Mel  Starrs    
  40. 40. h`p://bit.ly/futuREstoraSve  
  41. 41. Why  a  Monarch  Bu@erfly?  
  42. 42. F  U  T  U  R  E  S  T  O  R  A  T  I  V  E   MARTIN  BROWN    @fairsnape     T  H  A  N  K   Y  O  U    
  43. 43. Design  brief  for  ‘built  environment’ industry:         R  e  f  e  r  e  n  c  e  s    /  S  o  u  r  c  e  s       MarSn  Brown  www.fairsnape.com    @fairsnape  @futurestoraSve     FutuREstoraSve.  MarSn  Brown    RIBA  Books  h`p://bit.ly/futuREstoraSve   Living  Building  Challenge  www.ilfi.org/lbc    @livingbuilding   UK  CollaboraSve  @livingbldguk     Cuerdon  Valley  Park:  h`ps://cuerdenvalleypark.org.uk/visitor-­‐centre-­‐details/   Bulli`  Centre  www.bulli`centre.org  @bullitcentre     John  Muir  Trust  www.jmt.org     Last  Child  in  the  Woods:  Richard  Louv     14  Pa`erns  of  Biophilia:  Terrapin  Bright  Green   This  Changes  Everything:  Naomi  Klein     ConstrucSon  Carbon:  www.constructco2.com     Carbon  Visuals:  www.carbonvisuals.com     Dame  Ellen  MacArthur:  @ellenmacarthur     Circular  Economy  FoundaSon:  @circulareconomy   Let  My  People  Go  Surfing:  Yvon  Chounaird,  Patagonia,  and  other  heroes:  h`p:// fairsnape.com/2012/07/06/heros-­‐and-­‐texts-­‐for-­‐a-­‐future-­‐built-­‐environment-­‐based-­‐on-­‐csr/   Cradle  to  Cradle:  h`ps://en.wikipedia.org/wiki/Cradle-­‐to-­‐cradle_design   Running  the  Numbers:  h`p://www.chrisjordan.com/  

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