Social Media Strategies: 50-‐Somethings Execu9ve Network Group of Chicago June 9, 2011
Social Media Networking: So many choices, such mass confusion 200MM users per month | 61% growth since 2008
Adriana Llames: A Brief Bio Award-‐Winning Globally Acclaimed Career Coach & Expert UK, Australia, Sweden, Norway, Mexico, Spain and Japan Named “One of Chicago’s Finest Career Coaches” – The Examiner, 2010 Honored As “Inﬂuen9al Woman in Business” – Maven Media, Today’s Chicago Woman Magazine Acclaimed Author, “Career Sudoku: 9 Ways to Win the Job Search Game” Released with Amazon, Rated 5 Stars Nominee, AXIOM “Best New Career Book” Nominee, USA Books “Best New Career Book” Weekly Columnist, New York Times-‐Rated Personal Branding Blog Syndicated with Hoovers, Fox Business, Forbes, Reuters, BNET and Sun-‐Times Ranked #1 Job Search Blog by Career Builder, Top 50 Blog by Ad Age Ranked Top 5 Management Blog in Spain Former Fortune 500 Recrui9ng and Human Resources Senior Manager Founder, Empower 500 Challenge elevaKng women to the next level in corporate America Developer, HR In-‐A-‐Box, HR Sodware supports America’s small businesses Starbucks addict and vegetarian RECENT PRESS
Social Media Strategies for 50-‐Somethings: Agenda Social Media Deﬁned…what is it anyway WHAT The Real Impact of Social Media is for Job Seekers…Important StaKsKcs to Know WHY Twiger, Facebook and Linked In are Essen9al Job Search Tools…at any age REAL Life Career Stories from: Twiger, Facebook and Linked In HOW to Connect Your Personal Brand Online and Oﬄine WHY a clear Personal Brand can make, or break, your search HOW to make the most of your online 9me WHEN to log oﬄine and engage in real-‐life personal networking HOW to create a healthier lifestyle that will increase your search results
Social Media: What is it? Wikipedia: the use of web-‐based and mobile technologies to turn communica9on into interac9ve dialogue. Reality: more new tools to learn and embrace for those of us that would rather grab a cup of coﬀee and have a live conversa9on with a person. Solu9on: hootsuite, www.hootsuite.com | a marvelous dashboard that allows you to manage up to 4 social network accounts (e.g. twiger, facebook, Linked In) for free on one site
The REAL Impact of So.Me.: Important Stats to Know 56-‐84% of today’s employers use social media to source new talent (SHRM/ CareerBuilder) 95% of companies using social media to source talent are using Linked In 39% of companies are using social media eﬀorts to recruit execu9ve talent 73% of recruiters spend 9me online looking for candidates (networkingnaturally.com) 35% of companies have hired a ﬁrm to use Social Media to promote their company to prospec9ve employers (Career Builder) 85% of hiring managers Google a candidate before, or ader, an interview (wsj.com) 50% of ac9ve Linked In users spend 9me on the social network weekly; 20% spend 9me on there daily 45% of employers screen candidates using Facebook (CareerBuilder) 45% of employers screen candidates using Twiger (CareerBuilder)
Social Networking: Why it magers Stay in contact easily: no more business card Poten&al Job Openings: mania Linked In’s exclusive job board, Twiger job pos9ngs, Facebook corporate pages with job tabs Leverage your en&re network beIer: family, friends, den9st, stylist, anyone is a poten9al Free Expert Advice: job lead now Twiger feeds e.g. 4 Ways to Successfully Nego9ate a Job Oﬀer, 10 Ways to Ace a Phone Interview Being oﬄine may show you as “dated” or “irrelevant” (you’re not) Linked In Groups: Great for expanding your network and reloca9on Marke9ng execs: disengagement with social media presents a disconnec9on from today’s Recruiters are looking for you: relevant tools Real life story on this one… Connect with hundreds of quality Employers are using social media fro professionals that can get you to decision-‐ reference checks – set privacy se,ngs high! makers inside target companies: Real life story on this too… People may know what you’re doing – monitor your ac9vity
The Ligle Blue Bird : Real Life twiger Success Story TwiIer…140 character updates | 89MM monthly visitors |76% YOY growth | 460K new accounts/day |140MM tweets sent/day Real Life Success Story: Kim was twee9ng updates 3 9mes, pos9ng blog posts on twiger and re-‐ twee9ng relevant posts from other users. She was contacted by a senior recruiter from a Fortune 500 retailer about a Director, Social Media posi9on – was she interested in interviewing? Kim’s background: Human Resources. Posts: HR-‐related She was elated that her non-‐social media posts were picked up by the company; during the interviews her knowledge of social media blew them away and she eventually moved through the en9re process. You never know who’s watching your ac9vity and what it can lead to for your career!
You Have A New Friend Request: Real Life Facebook Success Stories Facebook…550MM monthly visitors |332% growth since ’08 Real Life Success Stories: Whitney: Objec9ve | Land a job at Living Social in Aus9n, TX To accomplish this, she posted on her FB wall “Does anyone have a contact at Living Social? I’d love to work for them here in AusKn.” A friend in Chicago saw the post, and knew another friend who’d had a brother that was recently hired at Living Social. She responded, via FB, that she’d get them in touch. 4 Facebook messages and 8 posts later, Whitney was in contact with a Sales Director at Living Social and had landed an interview. 2 weeks later she was on-‐site in D.C. at their oﬃces and another week later, she was hired as their new Aus9n, TX sales representa9ve! Terry: Objec9ve | Conﬁdently answer interview ques9on Terry landed a second interview as an execu9ve assistant to a high proﬁle former athlete and was nervous about one par9cular ques9on She posted a direct message via Facebook to a career coach she knew of, although had never hired, about how to handle the ques9on Within an hour she had the answer – and conﬁdence – to handle the ques9on She aced the interview and is hoping for an oﬀer soon
Connect with Me: Real Life Linked In Success Stories Linked In…100MM registered users |46MM monthly global visitors | 21MM monthly US visitors| 200 countries Real Life Success Stories: Bob: Objec9ve | Connect with decision-‐maker at target company He started by hiring a professional career coach and writer to create a keyword-‐op9mized, market-‐focused Linked In proﬁle Next he connected with contacts he knew to begin leveraging his exis9ng network and expand into new connec9ons Con9nuing to source 2nd and 3rd level connec9ons on Linked In, he was able to ﬁnd the C.E.O. of a target company and connect to him directly He sent the C.E.O. a note through Linked In and connected to the V.P. of HR also sending her a brief, 5 bullet point note highligh9ng his key skills In follow-‐up he sent a focused, nicely bound marke9ng style piece to the C.E.O. via Fed Ex and followed-‐up via email This Linked In strategy has led to a phone interview with the C.E.O.
WHY this worked for them and HOW it will work for you: Connect Your Personal Brand Online and Oﬄine Step One: Develop a CLEAR, CONSICE Personal Brand 15-‐Second Unique Value Proposi9on M&M’s “Melts in Your Mouth, Not In Your Hands” Nike “Just Do It” Apply the 15/15 Rule: Under 15 words, Under 15 seconds “Award-‐winning graphic designer” “I build high performance business units” “Small Business Training Guru” “I help you sleep beger at night” Step Two: Maintain a CONSISTENT Brand Online and Oﬄine Linked In Headline | Facebook Title | Twiger Proﬁle Global Healthcare Sales Execu9ve vs. Seeking Sales Opportunity Fortune 500 Turnaround Opera9ons Expert vs. Looking for Opera9ons Role
Exercise #2: Your 15-‐Second UVP Work on crading your own 15-‐Second Unique Value Proposi9on Apply the 15/15 Rule “Tell me more” Test
HOW to make the most of your Kme online: The 80/20 rule 80% Networking | 20% Everything Else Dedicate 80% of your 9me to networking-‐related ac9vi9es: Linked In can be included here Wri9ng thank you notes via email Pos9ng on FB for a job-‐related lead Spend only 20% of your job search 9me doing everything else online: Job searching Job boards (match monster.com, TheLadders.com, etc) Organize your day so the 20% is when you’re least energe9c (e.g. adernoons)
WHEN to log oﬀ and lace up: Increase your health and results 80% of today’s jobs are landed through networking (ABC) 27.3% of all new hires are employee referrals How many people do you meet siyng in front of your computer? Zero. How many people do you meet working on your computer at a Starbucks? I met 7 last week. People hire people. Computers don’t hire anyone. Social networking is great and can be done anywhere. Job searching is a strategy that needs a game plan to create results. Logging oﬀ and lacing up has to be part of that game plan to create success. Mental health is the key to a posi9ve career transi9on!
Q & A and Resources Free Career Coaching Consulta9on | www.adrianallames.com Blog | Twiger @adrianallames | Facebook | Linked In Hootsuite | www.hootsuite.com Personal Branding Blog | www.personalbrandingblog.com Free Career Advice Newsleger | Sign up at adrianallames.com Free Resume eBook | Download it at adrianallames.com Contact: 312.536.3433 888.593.0098 firstname.lastname@example.org