Social Media Strategies for $100K+ Crowd

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Find Out How To Leverage Social Media Networks Linked In, Twitter and Facebook to Increase Your Career Success and Job Search Results. Presented by Acclaimed Career Coach Adriana Llames.

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Social Media Strategies for $100K+ Crowd

  1. 1. Social  Media   Strategies:   50-­‐Somethings  Execu9ve  Network  Group  of  Chicago  June  9,  2011  
  2. 2. Social  Media  Networking:    So  many  choices,  such  mass  confusion   200MM  users  per  month  |  61%  growth  since  2008  
  3. 3. Adriana  Llames:  A  Brief  Bio  ›  Award-­‐Winning  Globally  Acclaimed  Career  Coach  &  Expert   ›  UK,  Australia,  Sweden,  Norway,  Mexico,  Spain  and  Japan   ›  Named  “One  of  Chicago’s  Finest  Career  Coaches”  –  The  Examiner,  2010   ›  Honored  As  “Influen9al  Woman  in  Business”  –  Maven  Media,  Today’s  Chicago  Woman  Magazine  ›  Acclaimed  Author,  “Career  Sudoku:  9  Ways  to  Win  the  Job  Search  Game”   ›  Released  with  Amazon,  Rated  5  Stars     ›  Nominee,  AXIOM  “Best  New  Career  Book”     ›  Nominee,  USA  Books  “Best  New  Career  Book”  ›  Weekly  Columnist,  New  York  Times-­‐Rated  Personal  Branding  Blog   ›  Syndicated  with  Hoovers,  Fox  Business,  Forbes,  Reuters,  BNET  and  Sun-­‐Times   ›  Ranked  #1  Job  Search  Blog  by  Career  Builder,  Top  50  Blog  by  Ad  Age   ›  Ranked  Top  5  Management  Blog  in  Spain  ›  Former  Fortune  500  Recrui9ng  and  Human  Resources  Senior  Manager  ›  Founder,  Empower  500  Challenge  elevaKng  women  to  the  next  level  in  corporate  America  ›  Developer,  HR  In-­‐A-­‐Box,  HR  Sodware  supports  America’s  small  businesses  ›  Starbucks  addict  and  vegetarian   RECENT  PRESS  
  4. 4. Social  Media  Strategies  for  50-­‐Somethings:   Agenda  ›  Social  Media  Defined…what  is  it  anyway  ›  WHAT  The  Real  Impact  of  Social  Media  is  for  Job  Seekers…Important   StaKsKcs  to  Know  ›  WHY  Twiger,  Facebook  and  Linked  In  are  Essen9al  Job  Search  Tools…at   any  age  ›  REAL  Life  Career  Stories  from:  Twiger,  Facebook  and  Linked  In  ›  HOW  to  Connect  Your  Personal  Brand  Online  and  Offline  ›  WHY  a  clear  Personal  Brand  can  make,  or  break,  your  search  ›  HOW  to  make  the  most  of  your  online  9me  ›  WHEN  to  log  offline  and  engage  in  real-­‐life  personal  networking  ›  HOW  to  create  a  healthier  lifestyle  that  will  increase  your  search  results  
  5. 5. Social  Media:  What  is  it?   ›  Wikipedia:  the  use  of  web-­‐based  and  mobile  technologies  to   turn  communica9on  into  interac9ve  dialogue.   ›  Reality:  more  new  tools  to  learn  and  embrace  for  those  of  us   that  would  rather  grab  a  cup  of  coffee  and  have  a  live   conversa9on  with  a  person.   ›  Solu9on:  hootsuite,  www.hootsuite.com  |  a  marvelous   dashboard  that  allows  you  to  manage  up  to  4  social  network   accounts  (e.g.  twiger,  facebook,  Linked  In)  for  free  on  one  site  
  6. 6. The  REAL  Impact  of  So.Me.:                      Important  Stats  to  Know   ›  56-­‐84%  of  today’s  employers  use  social  media  to  source  new  talent  (SHRM/ CareerBuilder)   ›  95%  of  companies  using  social  media  to  source  talent  are  using  Linked  In   ›  39%  of  companies  are  using  social  media  efforts  to  recruit  execu9ve  talent   ›  73%  of  recruiters  spend  9me  online  looking  for  candidates  (networkingnaturally.com)   ›  35%  of  companies  have  hired  a  firm  to  use  Social  Media  to  promote  their   company  to  prospec9ve  employers  (Career  Builder)   ›  85%  of  hiring  managers  Google  a  candidate  before,  or  ader,  an  interview   (wsj.com)   ›  50%  of  ac9ve  Linked  In  users  spend  9me  on  the  social  network  weekly;  20%   spend  9me  on  there  daily   ›  45%  of  employers  screen  candidates  using  Facebook  (CareerBuilder)   ›  45%  of  employers  screen  candidates  using  Twiger  (CareerBuilder)  
  7. 7. Social  Networking:  Why  it  magers   ›  Stay  in  contact  easily:  no  more  business  card  ›  Poten&al  Job  Openings:     mania   Linked  In’s  exclusive  job  board,  Twiger  job   pos9ngs,  Facebook  corporate  pages  with     job  tabs   ›  Leverage  your  en&re  network  beIer:  family,     friends,  den9st,  stylist,  anyone  is  a  poten9al  ›  Free  Expert  Advice:   job  lead  now   Twiger  feeds  e.g.  4  Ways  to  Successfully   Nego9ate  a  Job  Offer,  10  Ways  to  Ace  a     Phone  Interview   ›  Being  offline  may  show  you  as  “dated”  or     “irrelevant”  (you’re  not)  ›  Linked  In  Groups:     Great  for  expanding  your  network  and   reloca9on   ›  Marke9ng  execs:  disengagement  with  social   media  presents  a  disconnec9on  from  today’s  ›  Recruiters  are  looking  for  you:   relevant  tools     Real  life  story  on  this  one…      ›  Connect  with  hundreds  of  quality   ›  Employers  are  using  social  media  fro   professionals  that  can  get  you  to  decision-­‐ reference  checks  –  set  privacy  se,ngs  high!   makers  inside  target  companies:     Real  life  story  on  this  too…     ›  People  may  know  what  you’re  doing  –   monitor  your  ac9vity      
  8. 8. The  Ligle  Blue  Bird  :    Real  Life  twiger  Success  Story   ›  TwiIer…140  character  updates  |  89MM  monthly  visitors  |76%  YOY   growth  |  460K  new  accounts/day  |140MM  tweets  sent/day   ›  Real  Life  Success  Story:     ›  Kim  was  twee9ng  updates  3  9mes,  pos9ng  blog  posts  on  twiger  and  re-­‐ twee9ng  relevant  posts  from  other  users.     ›  She  was  contacted  by  a  senior  recruiter  from  a  Fortune  500  retailer   about  a  Director,  Social  Media  posi9on  –  was  she  interested  in   interviewing?     ›  Kim’s  background:  Human  Resources.  Posts:  HR-­‐related   ›  She  was  elated  that  her  non-­‐social  media  posts  were  picked  up  by  the   company;  during  the  interviews  her  knowledge  of  social  media  blew   them  away  and  she  eventually  moved  through  the  en9re  process.   ›  You  never  know  who’s  watching  your  ac9vity  and  what  it  can  lead  to  for   your  career!  
  9. 9. You  Have  A  New  Friend  Request:  Real  Life  Facebook  Success  Stories   ›  Facebook…550MM  monthly  visitors  |332%  growth  since  ’08   ›  Real  Life  Success  Stories:     ›  Whitney:  Objec9ve  |  Land  a  job  at  Living  Social  in  Aus9n,  TX   ›  To  accomplish  this,  she  posted  on  her  FB  wall  “Does  anyone  have  a  contact  at   Living  Social?  I’d  love  to  work  for  them  here  in  AusKn.”   ›  A  friend  in  Chicago  saw  the  post,  and  knew  another  friend  who’d  had  a   brother  that  was  recently  hired  at  Living  Social.  She  responded,  via  FB,  that   she’d  get  them  in  touch.     ›  4  Facebook  messages  and  8  posts  later,  Whitney  was  in  contact  with  a  Sales   Director  at  Living  Social  and  had  landed  an  interview.   ›  2  weeks  later  she  was  on-­‐site  in  D.C.  at  their  offices  and  another  week  later,   she  was  hired  as  their  new  Aus9n,  TX  sales  representa9ve!   ›  Terry:  Objec9ve  |  Confidently  answer  interview  ques9on   ›  Terry  landed  a  second  interview  as  an  execu9ve  assistant  to  a  high  profile   former  athlete  and  was  nervous  about  one  par9cular  ques9on   ›  She  posted  a  direct  message  via  Facebook  to  a  career  coach  she  knew  of,   although  had  never  hired,  about  how  to  handle  the  ques9on   ›  Within  an  hour  she  had  the  answer  –  and  confidence  –  to  handle  the  ques9on   ›  She  aced  the  interview  and  is  hoping  for  an  offer  soon  
  10. 10. Connect  with  Me:    Real  Life  Linked  In  Success  Stories   ›  Linked  In…100MM  registered  users  |46MM  monthly  global  visitors  |   21MM  monthly  US  visitors|  200  countries   ›  Real  Life  Success  Stories:     ›  Bob:  Objec9ve  |  Connect  with  decision-­‐maker  at  target  company   ›  He  started  by  hiring  a  professional  career  coach  and  writer  to  create  a   keyword-­‐op9mized,  market-­‐focused  Linked  In  profile   ›  Next  he  connected  with  contacts  he  knew  to  begin  leveraging  his  exis9ng   network  and  expand  into  new  connec9ons   ›  Con9nuing  to  source  2nd  and  3rd  level  connec9ons  on  Linked  In,  he  was   able  to  find  the  C.E.O.  of  a  target  company  and  connect  to  him  directly   ›  He  sent  the  C.E.O.  a  note  through  Linked  In  and  connected  to  the  V.P.  of   HR  also  sending  her  a  brief,  5  bullet  point  note  highligh9ng  his  key  skills   ›  In  follow-­‐up  he  sent  a  focused,  nicely  bound  marke9ng  style  piece  to  the   C.E.O.  via  Fed  Ex  and  followed-­‐up  via  email   ›  This  Linked  In  strategy  has  led  to  a  phone  interview  with  the  C.E.O.  
  11. 11. WHY  this  worked  for  them  and    HOW  it  will  work  for  you:    Connect  Your  Personal  Brand  Online  and  Offline   Step  One:  Develop  a  CLEAR,  CONSICE  Personal  Brand   ›  15-­‐Second  Unique  Value  Proposi9on   ›  M&M’s  “Melts  in  Your  Mouth,  Not  In  Your  Hands”   ›  Nike  “Just  Do  It”   ›  Apply  the  15/15  Rule:  Under  15  words,  Under  15  seconds   ›  “Award-­‐winning  graphic  designer”   ›  “I  build  high  performance  business  units”   ›  “Small  Business  Training  Guru”   ›  “I  help  you  sleep  beger  at  night”     Step  Two:  Maintain  a  CONSISTENT  Brand  Online  and  Offline   ›  Linked  In  Headline  |  Facebook  Title  |  Twiger  Profile   ›  Global  Healthcare  Sales  Execu9ve  vs.  Seeking  Sales  Opportunity   ›  Fortune  500  Turnaround  Opera9ons  Expert  vs.  Looking  for  Opera9ons  Role  
  12. 12. Exercise  #2:  Your  15-­‐Second  UVP  ›  Work  on  crading  your  own  15-­‐Second  Unique   Value  Proposi9on  ›  Apply  the  15/15  Rule  ›  “Tell  me  more”  Test  
  13. 13. HOW  to  make  the  most  of  your  Kme  online:    The  80/20  rule   80%  Networking  |  20%  Everything  Else   ›  Dedicate  80%  of  your  9me  to  networking-­‐related     ac9vi9es:   ›  Linked  In  can  be  included  here   ›  Wri9ng  thank  you  notes  via  email   ›  Pos9ng  on  FB  for  a  job-­‐related  lead   ›  Spend  only  20%  of  your  job  search  9me  doing  everything   else  online:   ›  Job  searching   ›  Job  boards  (match  monster.com,  TheLadders.com,  etc)   ›  Organize  your  day  so  the  20%  is  when  you’re  least  energe9c   (e.g.  adernoons)  
  14. 14. WHEN  to  log  off  and  lace  up:  Increase  your  health  and  results   ›  80%  of  today’s  jobs  are  landed  through  networking  (ABC)   ›  27.3%  of  all  new  hires  are  employee  referrals   ›  How  many  people  do  you  meet  siyng  in  front  of  your     computer?  Zero.   ›  How  many  people  do  you  meet  working  on  your  computer   at  a  Starbucks?  I  met  7  last  week.   ›  People  hire  people.  Computers  don’t  hire  anyone.   ›  Social  networking  is  great  and  can  be  done  anywhere.   ›  Job  searching  is  a  strategy  that  needs  a  game  plan  to  create  results.   Logging  off  and  lacing  up  has  to  be  part  of  that  game  plan  to  create   success.     ›  Mental  health  is  the  key  to  a  posi9ve  career  transi9on!  
  15. 15. Q  &  A  and  Resources  ›  Free  Career  Coaching  Consulta9on  |  www.adrianallames.com  ›  Blog  |  Twiger  @adrianallames  |  Facebook  |  Linked  In  ›  Hootsuite  |  www.hootsuite.com  ›  Personal  Branding  Blog  |  www.personalbrandingblog.com  ›  Free  Career  Advice  Newsleger  |  Sign  up  at  adrianallames.com  ›  Free  Resume  eBook  |  Download  it  at  adrianallames.com  ›  Contact:     312.536.3433   888.593.0098   me@adrianallames.com  

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