Unit 7: Supporting Tourism Destinations


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Unit 7: Supporting Tourism Destinations

  1. 1. UNIT 7. SUPPORTING TOURISM DESTINATIONS Picture source: http://commons.wikimedia.org/wiki/File:Mai_Chau_-_Haus_im_Reisfeld,_Palmen.jpg
  2. 2. Unit outline Objectives By the end of the unit participants will be able to: • Explain the importance of interacting with destination communities and authorities responsibly • Describe how to introduce responsible tourism practices into collaboration mechanisms and agreements with destination communities • Identify methods to build local capacity about the importance of sustainable tourism • List and describe ways to generate funds to support the development of local tourism destinations and communities Topics 1. Overview of responsible support to tourism destinations 2. Incorporating responsible tourism practices into interactions with destination communities 3. Promoting sustainable tourism in destinations 4. Helping finance sustainable tourism destinations
  4. 4. What do we mean by supporting local tourism destinations? • The provision of assistance to local communities to manage their tourism related resources sustainably • Recognises a moral obligation • Recognises it also makes businesses sense • Requires not only supporting the local people, but also the local environment, culture and economy Picture source: http://www.flickr.com/photos/noxstar/5196831438/
  5. 5. The role and benefits of supporting local tourism destinations Picture sources: http://pixabay.com/en/together-team-people-circle-hands-235128/; http://commons.wikimedia.org/wiki/File:Brass_scales_with_cupped_trays.png; http://archive.saga.vn/view.aspx?id=17697; http://vi.wikipedia.org/wiki/H%E1%BB%99i_Gi%C3%B3ng; http://hinhanh.1ty.vn/view-3074/; http://en.wikipedia.org/wiki/Chiang_Mai_Province SUPPORTING LOCAL TOURISM DESTINATIONS Participation & inclusion
  6. 6. The key principles of supporting local tourism destinations INFLUENCE positive change by using business weight HELP local stakeholders develop better tourism experiences INFORM the local community about the importance of safeguarding its culture, economy and environment BECOME INVOLVED in community development activities STRENGTHEN links and partnerships with key stakeholders
  7. 7. Implementing effective support to local destinations for sustainable tourism Develop mechanisms for responsible tourism interaction Engage with key stakeholders to promote sustainable tourism development Help finance sustainable tourism • Organisational policies & procedures • Codes of conduct • Collaboration and partnership agreements • Engaging with authorities • Partnering with the private sector • Raising awareness & building capacity in sustainable tourism • Driving business • Visitor charitable activities • Fundraising • Sponsorships TOPIC 3 TOPIC 4TOPIC 2
  9. 9. Managing tourism impacts through a code of conduct • A “soft” management tool • Aims to reduce the negative impacts of tourism by: – Educating tourists and tourism businesses – Influencing behaviour • Commonly found across the world Picture source: http://luangprabang-tourism.blogspot.com/2010/07/dos-and-donts-in-laos.html Educate Influence
  10. 10. Relationships in a tourism code of conduct LOCAL TOURISM DESTINATION Code of Conduct Destination Management Organisation (DMO) Tourists Tourism Organisation Environment People Economy
  11. 11. Example of a visitor code of conduct 1/2 Source: VNAT, Do’s and Don'ts in Vietnam for Community-based Tourists, VNAT, Vietnam
  12. 12. Example of a visitor code of conduct 2/2 Source: VNAT, Do’s and Don'ts in Vietnam for Community-based Tourists, VNAT, Vietnam
  13. 13. The key steps in developing tourism codes of conduct Get support •Who will the code affect? Identify issues •What are we trying to protect or promote? Define responsibilities •Who will do what? Draft code of conduct •What will we communicate?
  14. 14. Key issues to consider in drafting a tourism code of conduct TOURISM IMPACTS ON DESTINATIONS Environmental impacts Social impacts Economic impacts Picture sources: http://www.flordeplanta.com.ar/categoria/jardin/ http://vi.wikipedia.org/wiki/Gi%C3%A1o_d%E1%BB%A5c_Vi%E1%BB%87t_Nam http://archive.saga.vn/view.aspx?id=17697
  15. 15. Possible impacts of tourism on the destination’s environment Picture sources: http://www.flickr.com/photos/superciliousness/15175142/sizes/n/in/photostream/; http://www.flickr.com/photos/photosofsrilanka/4268169172/; http://www.flickr.com/photos/goron/67076452/; http://www.flickr.com/photos/klachi6/7141668687/; http://commons.wikimedia.org/wiki/File:Hiking_at_highest_peak_in_Kosova_-_Gjeravica.JPG; http://www.flickr.com/photos/markturner/3460610476/ Following walking trails, driving in natural areas, boating…Litter Large tour groups Watching wildlifeNoise Picking a flower How can these become an issue?
  16. 16. Possible impacts of tourism on the destination’s local people How can these become an issue? Picture sources: http://commons.wikimedia.org/wiki/File:Young_woman_at_Waikiki_Beach.jpg; http://www.flickr.com/photos/tracy77/1038537421/; http://en.wikipedia.org/wiki/Tourist_sign; http://www.flickr.com/photos/nogoodreason/3355665500/; http://commons.wikimedia.org/wiki/File:Annie_Lin_taking_a_photo_at_the_Wikimedia_Foundation_office,_2010-10-25.jpg; http://commons.wikimedia.org/wiki/File:Beach_from_Le_Royal_M%C3%A9ridien_Beach_Resort_and_Spa_in_Dubai_2.jpg; Villagers making a living from tourism Foreign languages Dressing like at home Photographing the locals Coastal resorts Expansion of international food & culture
  17. 17. Possible impacts of tourism on the destination’s local economy Picture sources: http://commons.wikimedia.org/wiki/File:Boy_begging_in_Agra.jpg; http://www.flickr.com/photos/jason_weemin/3031278325/; http://en.wikipedia.org/wiki/List_of_countries_with_KFC_franchises; http://www.flickr.com/photos/da5ide/795541154/; http://www.flickr.com/photos/davidstanleytravel/8590204805/ How can these become an issue? Giving to beggars Extreme bargaining Patronising foreign owned restaurants Paying unfair salaries and rates to local suppliers Patronising foreign owned hotels
  18. 18. Good practice in developing effective tourism codes of conduct Sustainability. Do the criteria consider the environment, economy and people? Equity. Do the criteria reflect the interests of everyone? Efficiency & effectiveness. Are the criteria practical and follow best practice in sustainable management? Relevance. Do the criteria directly connect to the destination’s own sustainability goals?
  19. 19. Formalising roles and responsibilities of stakeholders in tourism destinations Destination tourism code of conduct Partnership / collaboration agreement A. Responsibilities of the host community B. Responsibilities of the tourism organisation Formalised by INFORMAL AGREEMENT FORMAL AGREEMENT
  20. 20. Responsibilities of businesses and host communities in local tourism destinations AS THE HOST COMMUNITY WE AGREE TO: •Provide quality tourist products and experiences •Provide a safe and secure environment for tourists to visit •Be welcoming and friendly to visitors •Protect local cultures and traditions •Raise local awareness about the importance of balancing conservation and economic development •…what else? AS A TOURISM ORGANISATION WE AGREE TO: •Employ local staff and local guides •Patronise small locally owned businesses •Discourage our customers offering money to beggars •Discourage our customers from littering •Discourage our customers from damaging the natural environment •Discourage our customers from purchasing protected animals •Support local social and environmental projects •Respect local and provincial laws, rules and regulations affecting business operation •Interpret the environment and culture authentically and accurately •…what else?
  21. 21. The responsibility of visitors in local tourism destinations As a visitor I agree to: Help the local economy by… • Using accredited operators • Buying locally made souvenirs • Eating at local restaurants • Staying in locally-owned places • Purchasing fair trade products • Supporting responsible tourism operators.. Help the local environment by… • Not littering • Avoiding excessive waste • Leaving nature as it is • Not disturbing wildlife • Putting out cigarettes properly • Carbon offseting • Saving energy • Not purchasing or eating endangered species… Help the local people by… • Being considerate of the communities I visit • Donating via reputable institutions • Not giving money to children and beggars • Respecting cultural difference • Not supporting the illegal drug or sex trade • Using responsible travel providers • Using operators with responsible tourism policies.
  22. 22. Communicating codes of conduct to visitors BEFORE BOOKING • Destination’s people, culture and environment • Website, social media, brochures… DURING THE VISIT • Meet and greet • Detailed information about destination’s people, culture and environment • Signs in prominent places • Tour guides reinforce key issues BETWEEN BOOKING & ARRIVAL • How to prepare • Pre-departure pack
  24. 24. Why the tourism private sector has a responsibility to promote responsible tourism • The tourism private sector is central in the tourism system giving them power and influence over how tourism develops • Collectively tourism enterprises are highly connected to the nature and impacts of tourism on destinations • Links and partnerships with tourism authorities, other businesses and the local community are key areas where the private sector can influence sustainability Picture sources: http://commons.wikimedia.org/wiki/File:Vietjet_Air_VN-A686_Pepsi_livery_(11100523213).jpg http://en.wikipedia.org/wiki/C%C6%A1m_t%E1%BA%A5m http://en.wikipedia.org/wiki/Rex_Hotel
  25. 25. The power and influence of the tourism private sector TOURISM ENTERPRISE (hotel, tour operator, restaur ant, attraction, e tc) BUSINESS COMMUNITY GOVERNMENT VISITORS SUPPLY CHAIN ACTORS Provide employment within their organisations Provide revenue through payment of tourism tariffs & taxes Provide tourism goods & services (enable the “tourism experience”) Purchase component goods & services to create tourism products Promote and / or provide trade to local businesses Influence Influence Influence
  26. 26. The role and benefits of engaging with destination tourism authorities Fosters destination development. Improves the quality and range of tourism services and creates benefits for local residents Enables participation in sustainability. Provides an opportunity to be involved in addressing broader sustainability issues Opens doors. Builds trust between with other businesses and individuals in the destination
  27. 27. 3 ways the private sector can influence sustainable tourism in destinations 1. Engagement with tourism authorities 2. Working with like-minded organisations 3. Raising awareness in local communities
  28. 28. 1. Private sector engagement with destination tourism authorities A. Participate in public sector organised conferences, mee tings & fourms C. Participate in public sector surveys / research B. Participate in destination policy & planning processes D. Engage in public-private partnerships Picture sources: http://en.wikipedia.org/wiki/Handshake http://rmbr.nus.edu.sg/news/index.php?phrase=heok%20hui&start=10&category= http://www.flickr.com/photos/mhcseattle/1111568504/ http://www.flickr.com/photos/ilri/7549725204/
  29. 29. A. Participating in tourism sector conferences, meetings and forums What is it? • Governments often hold a range of annual conferences, meetings and forums for the dissemination and discussion tourism development issues. How can we be involved? • As a key stakeholder, the private sector is typically invited to participate as delegates and frequently as speakers in order to provide their feedback and advice on development. What are the sustainability benefits? • Gatherings such as Vietnam’s annual Responsible Tourism Conference, protected area conferences, and cultural heritage conferences provide perfect opportunities for the private sector to hear from developments in sustainability and give recommendations for sensitive development.
  30. 30. B. Participating in destination policy & planning processes What is it? • Tourism policies and plans strategically shape the development of tourism in a destination, including its sustainably How can we be involved? • The private sector is often engaged to provide advice and support through workshops and feedback on white papers What are the sustainability benefits? • Being involved helps safeguard the needs of industry and provides an opportunity to get involved in sustainability issues beyond the normal sphere of influence
  31. 31. Private sector Example of a typical tourism planning structure NATIONAL RELATED SECTORS INDUSTRY PROVINCIAL • National tourism investment strategy • National tourism incidence response plan • Climate change adaptation framework • Planning strategy • Provincial infrastructure plan • Provincial transport plan • Provincial land-use planning frameworks • Biodiversity strategy • Natural resource management plans • Marine park plans • Provincial tourism export strategy • Tourism industry workforce strategy • Regional tourism plans • Individual operator business plans • Corporate tourism plan • Tourism marketing plan • Sustainable tourism plan • Tourism development framework • Major events strategy engagement influence
  32. 32. C. Participating in tourism industry surveys and research What is it? • Governments typically engage tourism research institutes to help it to answer policy and planning questions surrounding the strategic development of tourism How can we be involved? • As a key actor in the tourism system, the private sector is often engaged to participate in surveys, focus group sessions, interviews and other forms of research to inform decision making What are the sustainability benefits? • Being involved provides opportunities for the private sector to give feedback on specific issues that can directly influence the sustainable development of tourism
  33. 33. D. Participating in tourism public-private partnerships What is it? • A contractual arrangement whereby a private sector enterprise performs an institution’s functions, and/or makes use of state property for its own commercial purposes. In tourism PPP often relates to product development and infrastructure projects How can we be involved? • Private sector organisations are frequently called upon by governments to help finance, design and construct tourism facilities, and often also manage their operation and maintenance. What are the sustainability benefits? • Governments frequently call on the private sector to invest in product development in protected areas and regional areas due to their own limited resources for development. This provides the private sector with great opportunities to promote the sensitive development of cultural and eco destinations.
  34. 34. 2. Working with like-minded organisations The tourism private sector can indirectly influence destination development and sustainability by: Work with business • Join an industry association or group and lobby internally and externally for greater sustainability Work with NGOs • Collaborate with NGOs engaging in sustainable tourism projects to foster positive change.
  35. 35. The Responsible Travel Club of Vietnam (RTC) • Informal association of travel agencies, NGOs and individuals • Dedicated to building, practicing & developing responsible travel • Priorities: – Training in responsible tourism – Implementing conservation activities – Implementing community development projects RTC ACTIVITIES 2013-14 Workshop “Sales Skills for Travel & Tourism” Famtrip: Cycling Red River trails Participate in Vietnam International Travel Mart Famtrip: Cycling Đông c Responsible Tour Guides Project Green-up Cô Tô Island Workshop on Environmental impacts of tourism to responsible travel development Hanoi Green Walk
  36. 36. Pro-Poor Tourism Project in Quan Ba, Ha Giang Province, Vietnam Location Quan Ba District, Ha Giang, Viet Nam Duration 48 months Funding Caritas Luxembourg, Caritas Switzerland and Misereor Objectives Overall Objective: reduce poverty of local communities through establishing an income- generating activity by -and for the villagers based on available and unique cultural and natural resources, its sustainable management and fostering their cultural identity. Specific Objectives: By 2013, each commune has 2-3 villages that generate income from pro-poor tourism (homestay, services, local products, fees, and others); On average each village receives minimum 150-200 tourists a year (maximum 720 tourists a year) for 1 night by 2013; At least 40 households (5 per village) have regular employment and income from PPT activities and 10% belong to the poorest category; Villages and tourist companies (8-10 in total) work together based on a MoU of PPT (2010).
  37. 37. 3. Helping raise awareness in local communities about the importance of sustainable tourism RAISING AWARENESS ABOUT SUSTAINABLE TOURISM Schools, uni versities & colleges Seminars & conferences Scholarships & donations • Speaking opportunities • Course input • As a presenter • As a delegate • Sustainability scholarships • Sustainability resources
  38. 38. TOPIC 4. HELPING FINANCE SUSTAINABLE TOURISM DESTINATIONS UNIT 7. SUPPORTING TOURISM DESTINATION Picture source: http://dmcgroup.vn/tin-tuc/tai-nguyen--moi-truong/op=detail&maa=Khoi-dong-Doi-tac-toan-cau-chong-bien-doi-khi- hau?PHPSESSID=ab4de0d8b79e146c57a8841865d47478
  39. 39. The private sector’s financial obligation to help 4. Because the private sector profit from the use of the resources they have a business interest in their longevity 5. The private sector has existing resources and networks that can be used to promote sustainable tourism destinations, activities and operators 1. The private sector depend on a destination’s natural and cultural resources to create their tourism products and experiences 2. The resources are often free or of little cost but the use creates impacts 3. However funding for conservation and protection is often far less than what is needed
  40. 40. How the private sector can help finance sustainable tourism destinations 1.Send business to heritage sites 2. Help with business plans & funding proposals 3. Partner, sponsor & fundraise 4. Promote & gain customer support 5. Encourage donations Picture sources: http://www.flickr.com/photos/wonderlane/4284011682/ http://commons.wikimedia.org/wiki/File:Internet1.jpg http://en.wikipedia.org/wiki/Oxfam http://commons.wikimedia.org/wiki/File:Looseleaf.jpg http://en.wikipedia.org/wiki/Nature
  41. 41. 1. Sending business to heritage sites • In Vietnam market analyses highlight significance of nature and culture as key motivations for travel • Promoting heritage sites also fosters greater appreciation of nature and culture and helps develop revenue to finance protection and promotion • How? – Tour operators. Incorporate natural and cultural heritage sites into range of tour packages – Hotels, restaurants etc. Recommend visiting heritage sites to customers if asked by customers ACTIVITIES & ATTRACTIONS OF HERITAGE SITES • Hiking • Cycling • Observing wildlife • Boating • Homestay experiences • Traditional art and crafts • Viewing historical relics • Observing cultural performances • Appreciating architecture • Observing religious traditions
  42. 42. Sustainability considerations when selecting a cultural or natural heritage destination  Management capacity of site managers  Level of existing impacts of visitors  Ability to contract locally-owned service providers  Designation of formal protection status  Prevailing environment and social issues  Adequate infrastructure to support tourism and plans of improvement  Implementation of protection and conservation plans  Social awareness of cultural and natural heritage amongst local community Sustainable heritage site checklist
  43. 43. 2. Assisting local organisations to prepare business plans and funding proposals What? • Local organisations working in sustainability frequently lack the knowledge and skills to strategically develop their organisations. • Two key activities that can help strengthen institutions to be more economically sustainable are strategic business planning and financing Why? • To help support organisations that are building a destination that is socially, environmentally and economically healthier and happier and more attractive for tourists to visit How? 1. Assist organisations doing good work to prepare simple business plans 2. Assist social and environmental organisations identify funding opportunities and to develop funding proposals
  44. 44. Hundreds of NGOs operate in Vietnam for you – so use them! A ActionAid Adventist Development and Relief Agency Vietnam Agricultural Development Denmark Asia Agronomes et Vétérinaires sans frontières Aid to Southeast Asia Aida Association Alcoholics Anonymous Allianz-Mission American Red Cross ANESVAD Foundation (Acción Sanitaria y Desarollo Social) The Asia Foundation Asia Injury Prevention Foundation Assemblies of God Association L'APPEL - help for children victims of conflicts Atlantic Philanthropies Australian Foundation for the Peoples of Asia and the Pacific Australian People for Health, Education and Development Abroad Australian Volunteers International Asia Urbs Program, funded by European Commission B Blessed Damien Society Blue Dragon Children's Foundation Bright Future Group for People with Disabilities Bread for the World Bremen Overseas Research and Development Association Bridge Asia Japan C CAMA Services of Christian and Missionary Alliance Canadian Alliance for Development Initiatives and Projects (CADIP) Canadian Centre for International Studies and Cooperation / Centre Canadien d'Etude et de Cooperation Internationale CARE International in Vietnam Catholic Relief Services Vietnam Cardiac Risk in the Young Care2Share Caritas International Switzerland Christian Blind Mission International / Christoffel Blindenmission Christian Children's Fund Christian Freedom International CHF Partners in Rural Development ChildFund in Vietnam Children's Hope In Action CHIA Children of Peace International Children of Vietnam Christina Noble Children's Foundation Church World Service Churches of Christ Overseas Aid Clear Path International Compassion International (Taiwan) Codespa Foundation Cooperazione e Sviluppo Council on International Educational Exchange Counterpart International D Danish Red Cross Dansk Vietnamesisk Forening / Danish Vietnamese Association Daughters of Charity of Saint Vincent de Paul Development Workshop Dillon International Donation Pixel E East Meets West Foundation Eau Agriculture et Sante en Milieu Tropical / Water Agriculture and Health in Tropical Area Enfants & Developpement English Language Institute F Family Health International NGO Fontana Ford Foundation Foundation for International Development/Relief The Fred Hollows Foundation Friedrich Ebert Stiftung Fund for Reconciliation and Development (FRD) Friends of Hue Foundation Friends of Vietnam Heritage Friends of Vinh Son Montagnard Orphanage (VSO) Friendship Bridge G Gentle Fund Organization Global Village Foundation (GVF) Global Civic Sharing Groupe de Recherches et d'Echanges Technologiques H Habitat for Humanity International in Vietnam Handicap International Handicap International Belgium Hands of Hope Hans Messer Foundation HealthRight International Heifer International (HPI) Helen Keller International Helvetas Holt International Children's Services Hope for Tomorrow Hue help I International Children Assistance Network (ICAN) Institute of International Education International Development Enterprises International Marinelife Alliance (IMA) International Planned Parenthood Federation, East and South East Asia & Oceania Region International Trachoma Initiative Italian Centre for Aid to Children/Centro Italiano Aiuti all'Infanzia J, K, L Japan International Volunteer Center Japanese Association of Supporting Streetchildren Just a Drop Komitee Twee of the Netherlands Konrad Adenauer Foundation KOTO Landmine Survivors Network Lifestart Foundation Lutheran Church - Missouri Synod World Mission Lepra Stichting, Netherlands Leprosy Relief Living Values Education Program M Malteser International Marie Stopes International Vietnam Maryknoll Medecins du Monde France Medecins du Monde Canada Mennonite Central Committee Mines Advisory Group N, O Nordic Assistance to Vietnam Norwegian Mission Alliance Norwegian Red Cross Operation Smile ORBIS International Oxfam Great Britain Oxfam Hong Kong Oxfam Quebec Oxfam Solidarity Belgium P Palliative Care Volunteers International PATH Canada PATH USA Pathfinder International Pearl S. Buck International, Inc. People Resources and Conservation Foundation Plan International Population Council Population Services International Project Vietnam Q, R Quaker Service American Friends Service Committee Red Cross of Viet Nam S Samaritan's Purse International Relief Saigon Children's Charity Save the children Save the Children Australia, United Kingdom, Japan, Sweden, USA Save the Children Fund Singapore International Foundation Sisters of Adoration, Slaves of the Blessed Sacrament and of Charity Social Assistance Program For Vietnam (SAP-VN) SOS Children's Villages Vietnam T, U Terre des hommes Foundation - Lausanne The Alliance for Safe Children (TASC) The Global Fund to Fight AIDS, Tuberculosis and Malaria The Library Project The World Conservation Union TRAFFIC International in Indochina Tropenbos International – Vietnam UNICEF United Nations Volunteers V Viet Blind Children Foundation Vietnam Assistance for the Handicapped Vietnam Children's Fund Vietnam Plus and Mekong Plus Vietnam Veterans Memorial Fund Vietnam Veterans of America Foundation Voluntary Service Overseas Volunteer Service Abroad New Zealand VIA (Volunteers In Asia) Vietnam Assistance for the Handicapped (VNAH) Vietnam Friendship Village Project VNhelp 4T - Vietnam Youth Education Support Center Vietnam Health Improvement Project W, X, Y, Z World Concern Vietnam World Medical Relief World Population Foundation World Vision International World Wide Fund for Nature Young Lives Vietnam Youth with a Mission - Mercy, Relief and Development Asia
  45. 45. How business plans foster financial sustainability BUSINESS PLANS Define markets & market opportunities Prioritise budgets & hiring decisions Establish product development, pricing & promotion strategies & financing opportunities Help stakeholders including funders feel safe with engagement
  46. 46. 3. Partnering, sponsoring or fundraising to support environmental and social causes Picture sources: http://www.itu.int/osg/csd/cybersecurity/gca/cop/together.html • Directly support sustainability activities in destinations by: – Helping finance NGO or community development activities – Donate unneeded equipment to needy organisations – Sponsor internships – Provide prizes of company goods or services at fundraising events – Give staff time off to participate in volunteering activities
  47. 47. 4. Promoting and gaining customer support in sustainability activities • Visitors often learn about sustainability issues after they get to the destination • Providing opportunities to support sustainability activities in the destination can tap into the good- will that is aroused • Businesses can link heritage sites with visitor support • Some common types of visitor support for sustainable development include donations, volunteering and advocacy Print material. Include information about how to support conservation and social development in the company brochure, flyer and displays around common areas Digital communication. Put on your website info about sustainability issues, support activities and how to get involved. Enable electronic donations. Play a video on the way to heritage sites. Personal recommendations. Inform tour guides and service staff about how visitors can support heritage conservation and get them to communicate this to guests
  48. 48. Example of effective promotion of sustainability activities: Joma Café, Hanoi Large wall poster on display behind the front desk for all staff and customers to see
  49. 49. Example of effective promotion of sustainability activities: Joma Café, Hanoi Photo artwork on sale to support local artists Brochures on the company’s sustainability activities Computer displays show customers the bill and also inform them about the company’s sustainability activities
  50. 50. 5. Encouraging customers to donate to sustainability activities • Encouraging donations means providing ways for customers to directly provide finance for sustainability activities • Three key requirements: 1. Make it easy for customers to learn about a particular sustainability issue, activity, or organisation (who, what, why, how) 2. Be able to respond to questions 3. Provide clear ways for people to make contributions • How? – Provide a donations “drop box” – Add a certain amount to the holiday price – Add a fee or donation to a guests’ bill – Send a % of profits to a charity Picture sources: http://www.freefoto.com/preview/04-28-50/US-Dollar-Bills
  51. 51. Good practice in promoting donation giving be targeted Picture sources: http://www.flickr.com/photos/68751915@N05/6736142729/; http://commons.wikimedia.org/wiki/File:South_Korea_road_sign_103.svg; http://en.wikipedia.org/wiki/Mission_blue_butterfly_habitat_conservation; http://www.flickr.com/photos/jeffmcneill/2948062648/; http://pixabay.com/en/darts-dart-game-bull-s-eye-target-155726/; http://pixabay.com/en/talk-face-person-shouting-157724/ foster trust Explain how funds are used Communicate inspiring stories Provide a range of options
  52. 52. Xin trân trọng cảm ơn! Thank you!