The document discusses various topics related to tourism destination development including inventory of tourist attractions, types of tourism products, phases of tourism product development, challenges in developing new tourism products, tourism master plan guidelines, resort development process, tourism destination area development, and types of tourism destinations. It provides information on cultural, religious, scenic, and entertainment attractions. It also outlines the conceptualization, design, feasibility analysis, commitment, and management phases of resort planning and development.

1. TOURIST DESTINATION DEVELOPMENT

2. Presented By:
Md. Shaifullar Rabbi
BBA & MBA (Major inTHM,FBS,DU)
Coordinator & Lecturer
Dept. ofTourism & Hospitality Management
Daffodil Institute of IT(NU)

3. INVENTORY OFTOURIST ATTRACTIONS
• Cultural: Sites and areas of archaeological interest, Historical buildings and Monuments,
Places of historical significance, Museums, Modern Culture, Political and Educational
institutions,
• Religious InstitutionsTraditions: National Festivals,Arts and Handicrafts, Music, Folklore,
• Native life and Customs Scenic: National Parks, Wildlife, Flora and Fauna, Beach Resorts,
Mountain Resorts.
• Entertainment: Participation and Viewing sports, Amusement and Recreation Parks Zones
and Oceanariums, Cinemas andTheatres, Night Life and Cuisine.
• OTHERS: Climate, Health resorts or Spas, Unique characteristics not available elsewhere.
• Accessibility: It is the means of transport used to reach the area where attractions are
located. Tourism mode of transport may be a motor car, a coach, an airplane, a ship or a
train which enables the tourist to reach his predetermined destination.
• Accommodation: Accommodation plays an important role and very basic to tourist
destinations. The demand for accommodation away from home is met by a variety of
facilities, which is home away from home. There is a large number of varieties are
available in the accommodation.

4. TOURISM PRODUCT

7. TYPES OFTOURISM PRODUCTS
1.Tourism Oriented Products
2.Residents Oriented Products
3. Intangible Products ofTourism
4. Tour Operator’s Products and
Services

8. TOURISM ORIENTED PRODUCTS
• These are the products and services created primarily for the tourists and also for the locals.These
products need a great share of investments in private sector.A few of them are −
• Accommodations; For example,Taj, ITC Hotels.
• Transportation; For example, Owning taxis, luxury buses, and boats.
• RetailTravel Agents
• Tour Operators
• Shopping Centers such as malls
• CinemaTheatres such as PVR
• Restaurants for Food and Beverages
• Tourism Information Centers
• Souvenirs Outlets
• Museums,Temples, Gardens, andTheme parks

9. RESIDENTS ORIENTED PRODUCTS
Here, the products and services
are created mainly for the local
residents staying at a particular
tourist destination. This
category requires investment in
public sectors more. Some of
them are −
• Hospitals
• Public Parks
• Banks and ATMs
• Petrol Pumps
• Postal Service

10. INTANGIBLE PRODUCTS OFTOURISM
 Bookings of accommodations,
theatres, and at various sites.
 Tourists’ experience by visiting a
destination, eating at a restaurant, or
performing an activity.
 Tourists’ memory which is created
by storing the details of events and
experience on the tour. The high
degree of satisfaction or dissatisfaction
is often stored as a long term memory.
 Transportation of tourists and their
luggage from one place to another.

11. TRAVEL AGENCY ANDTOUR OPERATOR’S
PRODUCTS AND SERVICES
Accommodations: The tourist destinations are equipped with different types
of accommodations. They cater for tourists’ stay at the destination. Such as
Hotels , Guest Houses , Camping Sites
Reservations: The tour operator is responsible for making reservations for
special events or activities the tourists are interested in. At some places, the
reservations are required to be done well in advance to avoid last minute hassles.
The events or activities such as a music concert or a theatre show, visiting a
theme park or a zoo, require people to secure seats or avail entry with prior
reservations.
Guided Tours: The tour operators can arrange guided tours. Some qualified
staff who can get access to the place, explain the importance of the place,
support, and guide the participants through the entire visit. The guide is arranged
to accompany the tour participants as a part of tour.
Transport Facilities: SurfaceTransport , AirTransport, Dining Facilities

14. PHASES OFTOURISM PRODUCT DEVELOPMENT
Primary Inputs
(Resources)
Intermediate Inputs
(Tourism Facilities)
Intermediate Output
(Tourism Services)
Final Output (Tourist
experiences)
Human resource Accommodations Vehicle parking service Social contacts
Material Transport terminals Tour guide service Business contacts
Equipment Vehicles/Ships/
Boats/Airbuses/ Ferries.
Hospitality at serviced
accommodations/
hotels/ restaurants.
Satisfaction/Memories
Fuel/Energy Restaurants/Food Joints Cultural performances Recreation
Agricultural product Convention/ Shopping
Centers.
Festivals/Events Education
Capital Museums Relaxation

15. STEPS OFTOURISM PRODUCT DEVELOPMENT
• The following general steps are taken for tourism product development −
• Research the Market: At this step, the tourism marketing force conducts research on the current market to identify the
opportunities. In includes economy, study of various market segments and their varied requirements, past market data, and
current market and tourism trends.
• Match the Product with Market: By assessing the market segments and conditions for tourism, different packages are
created for various market segments such that they can satisfy the requirement of each segment of individuals.
• Assess the Destination: Since destinations form the basis of product development, the product development force visits the
prospective tourism destination to assess its tourism potential and its ability to accommodate and serve the tourists,
features of the destination, and its shortcomings.
• Understand the Stakeholder Role: Tourism product development is the result of collaborative efforts of various
stakeholders. It involves identifying all the stakeholders in private and public sectors, DMOs, Tourism and allied businesses,
and their respective roles in creating or developing a part of a tourism product. The stakeholder meetings are conducted
for creating a project plan.
• Product Building: At this step, the product is actually built using required resources and consultations of the expertise to
create intermediate inputs (facilities and amenities) and intermediate outputs (services). It encompasses not only
development of destination infrastructure but also support for special activities and experiences.
• Marketing & Promotion: The functional and emotional benefits of the tourism at the tourist destination are communicated
to the market. The marketing people create brochures, place advertisements on the business portals, and contact media to
promote the destination and the product on the television and radio.
• Providing Human and Technical Resource: It includes providing skilled staff and contemporary technology to cater the
needs of tourists efficiently, to handle all tourism related operations at the destination effectively, and to communicate with
the staff easily.

17. CHALLENGES IN DEVELOPING NEWTOURISM PRODUCT
Consumer demand
Find your own values
Know your consumer values
Create your own excellent in tourism product
Chase a specific tourism market
Let your way of communication be your secret weapon
Actively seek customer feedback

18. TOURISM MASTER PLAN GUIDELINES

29. RESORT DEVELOPMENT PROCESS
The process of resort
planning and development
is basically an economic
one, and all other
economic objective.
Management has a critical
role early stages. However,
until recently
management’s role was not
fully appreciated;
managements become
involved in the process
after irreversible decisions
had already been made.

30. PURPOSES OFTHE RESORT MASTER PLAN
Is a planning tool to provide guidance for decisions?
Describes the general development concept of the overall resort
estate
Used to coordinate the preparation of more detailed plans
Lays out areas earmarked for future development
Analyzes the impact of new development on resort land over time
Includes timetables and goals for future growth
Establishes strategic planning policies
Provides reasonable certainty for investors based on forecast and pro
forma data with detailed analysis

31. THE FIVE PHASES OF RESORT PLANNING AND DEVELOPMENT
Resort development is a process that links investors /owners, developers,
and the hotel operating company in a lengthy working relationship to
develop a product which appeals to the market and at the same time
satisfies the demands of all three parties. The national accounting firm
of Leventhal & Horvath identifies five phases of activities as constituting
the development process.
The Five Phases of Resort Planning and Development
1. Conceptualization, planning, and initiation
2. Design, layout, and construction
3. Feasibility analysis
4. Commitment
5. Management and operation

32. 1. CONCEPTUALIZATION, PLANNING,AND INITIATION
Conceptualization, Planning, and
Initiation. The resort project is
first conceptualized in a general
way, with ideas contributed by
either developers, property
owners, investors, hotel
management companies, public
or quasi-public agencies, or
special interest groups One, two,
or three of these parties may
propose the need for a resort
project, frequently specifying the
site, type, size, preferred
operator, and physical
characteristics of the proposed
resort.

33. 2. DESIGN, IMAGE,AND MARKETING
 Lodging structures
 Recreational facilities
 Design of the general transportation system
 Freestanding restaurants, snack bars, retail,
and rental shops
 Provision for future expansion
 Employee housing and related needs Support
facilities and systems
 Resort hotel
 Deliveries, waste removal, security, and
maintenance
 Food and beverage production

34. 3. FEASIBILITY ANALYSIS
The purpose of a feasibility analysis or study is to determine whether the preliminary master plan can be
justified in economic terms, and whether it will comply with social, environmental, political, and legal constraints.
Besides conventional debt—financing sources and preferred by equity sources, both of which will be needed to
carry the resort through the later development stages to completion. It also serves as a blueprint for a more
detailed marketing plan later on.
 Main Elements in a Feasibility Study
 A general overview of the area where the project will be developed, including the area’s economic climate, its
political stability, travel trends in the area, community support, and weather patterns
 A market analysis that looks at potential types and numbers of visitors/guests and where they will come from,
market needs, seasonal patterns, and other data.
 The physical characteristics of the site with particular reference to its advantages and disadvantages, possible
alternative sites for the resort proposal, and the physical characteristics of the lodging facility projects
 Financial information such as estimates of capital requirements, debt-equity leverage, cash flow statements,
balance sheets, and income statement projections—also known as the pro forma statement.
 Additional information such as import duties and restrictions on importation of materials needed for
construction or operation.
 Consensus and dissenting opinions of experts who have been consulted on the project’s feasibility.

35. 4.THE COMMITMENT PHASE
The commitment phase involves the final negotiations for many as pacts of the development commitments may
be in the form of formal agreements. letter of intent.
 Elements of the Commitment Phase
 Land assembly/site acquisition
 Agreements from public entities for development and funding assistance
 Selection of and agreements with a hotel operator for franchise rights, affiliation, and/or management
assistance, if applicable
 Obtaining development rights for the site
 Development of the general land-use plan
 Selection of a project architect and engineer
 Selection of a project developer
 Refined project development costs, schedules, and drawings
 Agreement among financing, developing, and operating entities
 Obtaining necessary environmental documents and other governmental approvals and permits
 Determination of ownership structure and securing finance

36. FOUR CONDITIONS COVERED IN AN ENVIRONMENTAL
IMPACT STATEMENT(EIS)
 Designation, purpose, and need of a project
 Statement of how the environment will be affected
 Listing of possible alternatives and mitigating circumstances
 An analysis of each alternative
 Requirements for an EIS
 All probable environmental effects of the proposed action
 Avoidable adverse impacts
 Suggested measures for abating or eliminating probable adverse impacts
 Discussion of the cumulative effects of the project in relation to other projects Alternatives to the
proposed action and their probable environmental effects
 Assessment of the trade-offs between short- term effects and long-term gains through investment
in maintenance and enhancement
 Commitment, irreversible and irretrievable, of required natural resources if the proposed action is
implemented

37. CHARACTERISTICS OF AN INTENSE/HIGH
ACTIVITYTYPE OF RESORT
 Activities and facilities
located close together
 Atmosphere of constant
action and excitement
 More hotel units, smaller
rooms
 Compact use of space
 Greater attention to
acoustical treatment
 Small restaurants with
higher turnovers

38. CHARACTERISTICS OF A LESS INTENSETYPE OF RESORT
 A remote location away from other
properties
 Fewer hotels within the resort complex
 Activities and facilities that are more
dispersed
 More relaxing types of activities
 Larger-size rooms
 More food and beverage facilities on the
premises
 Finer accommodations
 Less attention to acoustical treatment
 Self-containment with little need for
outside services

39. ACTIVITIES OFTHE PROJECT MANAGER
 Initiating and administering
contracts
 Developing working drawings and
specifications
 Directing the bidding process and
conducting negotiations with
each subcontractor
 Scheduling construction activity
 Monitoring construction
 Assisting in bringing in the
project on time and on budget

40. 5. ELEMENTS INTHE FINAL PHASE OF RESORT DEVELOPMENT
 Preparation and implementation of an
aggressive sales and marketing campaign
 Recruitment, training, and retention of
staff
 Provision of services per negotiated
agreements
 Organization and management of each
operating department
 Control and reduction of operating costs
and expenses
 Generation of profits, maintenance of
facilities, and enhancement of the resort’s
image

41. ELEMENTS OF A STRATEGIC PLAN FOR SELLING EXCESS LAND HOLDINGS
 Analysis of existing markets and tourism
trends
 Analysis of the resort in terms of its
strengths and weaknesses
 Strategies and programs to build on
strengths and reduce weaknesses
 Estimation of financial requirements and
revenue to be derived from the proposed
programs
 Management of assets, including land,
and their yields
 Capital improvements and revenue
impact
 Suggested timetable for achieving
objectives

42. TOURISM DESTINATION
A tourist destination is
a city, town, or other
area that is significantly
dependent on revenues
from tourism, or "a
country, state, region,
city, or town which is
marketed or markets
itself as a place
for tourists to visit". It
may contain one or
more tourist attraction
s and possibly some
"tourist traps".

43. THETYPES OFTOURISM DESTINATIONS
There are different
types of tourist
destinations around the
world. The most
common different
categories of tourist
destinations are as
follows:
• Beach areas
• Natural areas
• Towns and cities
• Winter sport areas
• culture and heritage

44. TOURISM DESTINATION AREA DEVELOPMENT
Then and now: As tourist interests and habits change, destinations need to innovate in response.
Currently, one major trend is for travelers wanting to explore beyond the walls of their hotel to see
what a wider destination has to offer. While the hotel offers a base and provides amenities for guests,
the surroundings are what often trigger the lasting memories. Today, a destination should not only be
a place where people want to visit, but also one in which people aspire to live in order to create an
appealing vibrant ambience. Developing an amenity provision that looks beyond the built product is
where a destination can flourish.
 These amenities should include:
 Built attractions – these are elements that are often created to help ignite interest and encourage
people to visit the destination, e.g. spas, golf courses, country clubs, theme parks and
entertainment;
 The natural assets – these often come ‘free’ with every site. They can be views, woodland, water
bodies, iconic structurers, landmarks, or other features. Taking good care of these and maximizing
their potential can help to create a unique and memorable sense of place;
 Soft programming – this is the most flexible type of amenity, providing a rolling program of events,
functions and courses that can be adapted to accommodate the ever-changing interests and habits
of tourists. This element is often what encourages people to come back time and time again
through creating a high-quality experience for the visitor.

45. Balanced development: To achieve a well-balanced and sustainable development it
is important to acknowledge the roles played by individual amenities and
components within a destination.
Diversify your markets: While historically destinations were often associated with
a narrow end-user market, diversifying the product offer can create a destination
that appeals to a broader mix of visitors and provides the
opportunity to overlay peaks of demand in one market with troughs in another.
Sustainability and a sense of place: Creating a sustainable destination essentially
comes down to giving consideration to the environment and the local community.
Protecting the local environment and providing employment to local people is an
important part of ‘giving back’ to the community.
Effective marketing and communications: Within a competitive market context,
effective marketing and communications of a destination are essential to establish
awareness of the offer and maintain its market position.
Looking ahead: One of the lessons that the last decade has taught us is to be
prepared for, and even expect, the unexpected. Looking forward, it is almost
impossible to imagine what the world will be like in 20 years’ time.

46. HOWTO DEVELOP AN EFFECTIVETOURISM
STRATEGY FORYOUR DESTINATION?
Based upon our tourism planning and implementation experience in more than 500 destinations
around the globe, we know that tourism strategies often fail, but rarely because of a lack of good
ideas. In our experience, we believe the process is just as important as the end tourism strategy. We
see the keys to successful strategic tourism planning include:
1. Buy-in and consensus, from the wide range of public and private sector stakeholders that will be
needed for successful strategy execution.
2. Detailed action plans that clearly define timelines, responsibilities, and the human and financial
resources that will be required for plan implementation.
3. A focus on demand-driven solutions. While policy frameworks, training, and infrastructure
development are all important components of a comprehensive tourism development plan, increased
demand is the primary and ultimately the only sustainable driver of more frequent and affordable
airlift, product diversification, and improved service delivery.
4. Where are we now? – what is the current situation with our tourism industry? How is the industry
performing? How do we compare to our competition? What are our tourism assets? What tourism
services are available for visitors? Who is responsible for tourism policy, management, marketing,
investment, etc?

47. 5. Where do we want to go? – the vision statement is one of the most important
components of a tourism strategy. The objective of the visioning process is to build
consensus around a shared vision for the future of the tourism industry in the
destination. How has tourism changed from today? What is improved? What
remains the same?
6. How do we get there? – Once a shared vision is agreed upon, the next question is
how the vision will be achieved and how best to organize action plans to be
implemented. While every tourism destination is unique and has its own challenges
and priorities, most tourism strategies tend to prioritize 5-6 main pillars of the
strategy that we call strategic objectives or strategic goals.
7. How do we know we’ve arrived? – Indicators are an important tool in a strategic
plan to define quantifiable targets that can be used to measure the results of the
strategy implementation process. Indicators should include not only economic
performance, but also sustainability and other policy focused metrics that
demonstrate progress towards realizing the vision and communicate progress.
A wise man once said “Without goals, and plans to reach them, you are like a ship
that has set sail with no destination”.

48. EVALUATION CRITERIA FOR DESIGNING TOURISM DEVELOPMENT AREAS
1. EvaluationTool forTourism Attraction and Sites
 Tourist site are designated based on the evaluation of tourist attractions. The evaluation should consider
accessibility and the politics in the area. Official designation of tourist sites requires stakeholder consultations,
especially the local chief executive, such as the barangay captain or mayor
 The major criteria for evaluating attractions are: Tourist appeal Accessibility Activities and products
Facilities and services
 Tourist Appeal Criteria Tourist appeal has four criteria: (1) uniqueness, (2) historical value, (3) socio-cultural
value, (4) natural aesthetics, and (5) visitor traffic
 HistoricalValue
 Natural Aesthetic
 Accessibility Distance
 Type of Road
 Activities and Products
 The scores given the tourist attractions will be used for selecting the attractions that will comprise a tourist
site. The higher scoring attractions will be prioritized (priority attractions). The priority attractions will be
plotted on a preliminary tourist-site distribution map.

49. 2. Evaluation Criteria for DesigningTourism Development Areas: For the purpose of
designatingTDA, the facilities located in the places will be evaluated on the basis of:
 Transportation
 Tourism Service facilities
 Accommodation Establishments (AE)
 Infrastructure
3.The required data for this evaluation are:
 Inventory of tourism attractions
 Number of rooms by type AE
 Development plan of LGU (Comprehensive Land Use Plan or Provincial Planning
Framework Plan); and
 Maps showing location, network or service areas of infrastructure – airport, ports,
roads, water supply, sewage system, power supply, and telecommunications.

50. 4.Transportation Travel time from airport or provincial main seaport toTDA service center
 Conditions and capacity of airport or main seaport
 Well established and can expand easily for future
 One (airport or seaport) is okay but the other
 Both have limited capacity; no room for expansion
 Only one port available; no room for expansion Transport services at airport or main seaport
 Meet international standard and operation
 Meet international standard but operated for domestic
 Meet domestic service standard
 Only for local Services
 Road conditions from gateway town toTDA service center
 Good (paved and more than 7m-wide carriageway)
 Paved and 2-lane highway but less than 7m-wide carriages
 All weather but not concrete pave
 Unpaved ad not all weather

51. 5.Tourism Service Facility  Guide signs and information board
for tourists:
Well provided along the access road
Exits but not appropriate or do not meet the standard
Only sign board; no guide sign
Not provided
6.Visitor service facility atTDA/TDC service center or town
Information center with shops and toilet/rest space
Shops and toilet/rest space
Shops and toilet/rest space
7. Infrastructure

52. 8. Sanitation (sewerage system and solid waste collection)
 Available for both sewerage and garbage collection
 Independent sewerage system and garbage collection
 Garbage dumping site provided by the public
 No sanitation system provided
9.Telecommunications
 All means of telecommunication facilities available
 Landline and mobile available
 Mobile phone service but no landline
 Special means (VHF, satellite phone)
10.Target Setting Methods
 The local tourism plan indicates future targets for: Tourist arrival Number of
rooms required Number of jobs generated

53. Thank you
?