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Tourism products


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Tourism products

  1. 1. Presented By: RADHIKA MAHAJAN MBA(HT) I Tourism Products & Production System
  2. 2. Definition What is Product? Anything that is offered in a market for use or consumption by the consumers as per the market requirement is called a Product. According to Philip Kotler, “ A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.”
  3. 3. Definition Tourism product can be defined as the sum of physical & psychological satisfaction it provides to tourists during their travelling route to the destination. What is TOURISM PRODUCT?
  4. 4. Definition physical & psychological satisfaction Tourism product
  5. 5. Attraction Accessibility Accommodation Amenities Food Pricing Elements/Components of Tourism Products
  6. 6. Characteristics of Tourism Products Intangible Perishable Composite Product Unstable Demand Fixed Supply in Short run Absence of Ownership Risk Not Homogenous Marketable
  7. 7. Forms of Tourism Products Tourism Products Natural Manmade Culture Political & Educational Institutes Religious Institutes Tradition Entertainment Business Symbiotic Event based Site based Others Health Tourism Eco Tourism Rural Tourism Ethnic Tourism Senior Citizen Tourism Spiritual Tourism Golf Tourism
  8. 8. Primary Inputs (Resources) •Land • Labour • Water • Agriculture Process • Fuel • Building • Material • Capital Intermediate Inputs (Facilities) • Parks • Resorts • Transportation Modes • Museums • Craft Shops • Convention Centers • Hotels • Restaurants • Rental Cars Intermediate Outputs (Services) • Park Interpretation • Guide Services • Cultural Performance • Convention Performance • Accommodation • Meals & Drinks • Festivals & Events Final Outputs (Experiences) • Recreation • Social Contacts • Education • Relaxation • Memories • Business Contacts Production System Legislative Framework