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  • Clearly defined…
    Minimizing the harm, and maximizing the good.
    Why is this important?
  • Everyone is familiar with these facts
    So many people traveling, huge impact
    Finite resources,
    Finite ability to manage people flows
  • Sustainable tourism isn’t just about minimizing harm… but has a real power for change.
    When done correctly it can do all sorts of things that are ultimately beneficial for the tourism industry & travelers
    Example: Only five percent of mainstream tourism dollars stay within a destination
    Example: Help reduce costs by investing in training, reducing consumption, and thinking strategically about business
  • All of those things sound
  • 66% of U.S. consumers believe their travel choices can make a difference to the environment
    Lifestyle changes toward sustainability represent a $200 billion industry in the U.S. alone
    56% are skeptical of companies making green claims and look for information elsewhere
  • Green Travelers are those that specifically travel for sustainability or consider sustainability at least half of the time.
    “Dark Green” travelers – those on the forefront of the movement
    - Tech savvy – resourceful, investigative and rely on the word of mouth experience of others
  • These are things typically associated with sustainability by the majority of people
  • Sustainable tourism goes beyond being obsessed with recycling and living in a treehouse.
    High quality tourism that embraces the uniqueness of the destination, creates an authentic experience, and encourages interaction with the place and its people is also sustainable.
    So, being a sustainable business is not JUST about the environment, being crunchy… but it’s about being a GOOD business and providing GOOD opportunities to clientele
  • Tourism that is truly sustainable has very important impacts for everyone.
    Travelers are more happy – WoM
    Businesses – reduce cost, new markets
    Destinations – positive association, new markets
    Governments – increased revenue, increased jobs, money stays local
    Residents – new jobs, money stays local, healthy destination
  • Power point presantation

    1. 1. .J M BY 29 ON 40 TI 2 3 TA 201 AN A ES SH PR ADI M Sustainable and Responsible Developmen t
    2. 2. Background  CHANGE  How to change?  Never underestimate yourself  Small action can make a difference
    3. 3. 2 Schools of Thought 1. Sustainability meant that the level of individual capital stocks must be maintained for future generations (strong sustainability proponents) 2. The total capital stock must be maintained but it is possible to deplete one stock in order to increase another (weak sustainability proponents)
    4. 4. Social impacts  Who are Tourism Hosts?    Residents of the destination Tourism professionals brought into work with the industry at the destination What are their roles?  Customer service  Overall friendliness  Beautification  Cultural experience
    5. 5. Sustainability Principles Refer to environmental, economic and socio-cultural aspects of tourism development, and a suitable balance must be established between these dimensions to guarantee its long term sustainability.
    7. 7. Cultural Sustainability Ability of people to retain or adapt elements of their culture that makes them different. It is also refers to retaining a degree of local cultural identity in the face of global tourism
    8. 8. Social Sustainability ` The ability of a community to absorb extra people for short or long periods of time and continue functioning without disharmony or social change
    9. 9. Ecological Sustainability Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity.
    10. 10. Economic Sustainability It is the level of economic gain from any tourism activity which needs to be sufficient to cover the costs of any special measures taken to cater for the tourist and to mitigate the impact of tourist’s presence
    11. 11. Local Participation Element Local community participates and is consulted regarding everything involving sustainable tourism development, and it is an active decision factor.  
    12. 12. Economic Structure • The more developed and industrialized the economy, the more robust and adaptable it will be • As economies grow and diversify, so too do the skills of the workforce • Tourism development may bring with it the economic problems associated with – Migration from rural to urban areas – The transfer of labor from traditional industries to tourism and its related industries
    13. 13. Educational Element It is the enlightenment of the new tourist in the cultural ways and norms of those they are visiting – an education for its own sake. The training of the ‘hosts’ so that they are better able to cater for the wishes of the new middle classes who visit them.  
    14. 14. Sustainability as strategy • • • • It is widely used in tourism and in the world Societies seek to use their resources more efficient It can be used to achieve different goals Can adopt longer term time frame
    15. 15. Environmental impacts
    16. 16. Environmental impacts
    17. 17. Sustainable Development • • The term “ sustainable development” was first used internationally at the 1972 UN Conference. To sustain means to hold up, to bear, to support, to relieve/prolong from the Latin word sustineo.
    18. 18. Sustainability is vital to the life of the tourism industry. Sustainability principles refer to the environmental, economic and sociocultural aspects of tourism development. A suitable balance must be established between these three dimensions to guarantee its long-term sustainability. UN World Tourism Organization
    19. 19. Every day, tourism plays a larger role in our world.
    20. 20. Sustainable Tourism has the power to create change on a global scale. • Preserve destinations for generations to come • Safeguard our cultural and environmental heritage • Promote social equality • Energize new markets to travel to the destination • Revitalize local communities • Create jobs along the rich value chain • Keep tourism dollars within destinations • Help businesses reduce costs Bruno Maia/Naturezafotos.org
    21. 21. … but there is hesitancy. • “It’s Just a Fad” • “Too Expensive” • “Too Complicated” • “Requires Sacrificing Quality” • “No Return on Investment”
    22. 22. Consumers are ready. • 66% in U.S. believe their travel choices make a difference • 80% in Europe believe their travel choices make a difference • 95% of business travelers think hotels should be “green” • 44% consider the environment when making travel decisions • 67% would change travel habits if they knew it made a difference *Sabre Holdings, 2010 **TUI ***Deloitte Bruno Maia/Naturezafotos.org
    23. 23. What do “sustainable travelers” look like? • Younger. Average age is 39. Non-green traveler is 44. • Educated. 48% have a college degree. • Wealthier. 13% higher income. • Spendy-er. $2,000 more on travel per year. • Tech Savvy. Book online and value technology. *Saber Holdings, 2010 ** LOHAS **TUI* Bruno Maia/Naturezafotos.org
    24. 24. Tree Hut, Wayanad
    25. 25. African Safari, Botswana
    26. 26. The things that you can probably guess… • Conservation of natural resources • Protecting biodiversity • Reduction of waste • Minimizing effects on climate change Bruno Maia/Naturezafotos.org
    27. 27. And some you didn’t know you knew... Authenticity Bruno Uniqueness Quality Participation Bruno
    28. 28. With sustainable tourism all are benefited. Bruno Maia/Naturezafotos.org Travelers Businesses Tourism Boards Governments Residents
    29. 29. Impacts on hosts  Low paid/ seasonal jobs  Congestion  Over- dependence on tourism which makes the host economy vulnerable to changes in the tourism market  Opportunities costs  Money invested in tourism that cannot be used for other purposes
    30. 30. Social impacts  Self-sufficiency  Growth to dependency in crime  Modification of traditional art forms and culture  Change of traditional culture (building, styles, systems, clothing, events)  Poor pay and conditions  Long hours  Sex tourism
    31. 31. What should we do? Should we give up the tourism industry? Or should we think of ways to minimize the negative impacts brought by tourism? Sustainable Tourism
    32. 32. What did you do?
    33. 33. References  This presentation is a mash up of three different sources:  Hatchuel,M.(2012). Sustainable and responsible development.  http://www.slideshare.net/confirm/NjExMjM2NDA7MzA2NzVhNDBjMjQzOTkwZTM 3ZDE3MmI0NmJiODEwNGNiMmRmOGM1NA==/2877523819840005422e023945e1d79583b8af5775b52b8d-slideshow Accessed on 7 March 2014  Jithu, P.(2011). Sustainable tourism.  http://www.slideshare.net/jithupettan/sustainable-tourism-9613349? qid=7db871be-451d-4768-815b-2732ea6f55a3&v=default&b=&from_search=1 Accessed on 7 March 2014  Sharonchu, S.(2011).Sustainable tourism.  http://www.slideshare.net/sharonchu0316/sustainable-tourism-7392073? qid=e004723f-8977-4486-89bf-41ee17f2a305&v=default&b=&from_search=24 Accessed on 7 March 2014