Clearly defined… Minimizing the harm, and maximizing the good. Why is this important?
Everyone is familiar with these facts So many people traveling, huge impact Finite resources, Finite ability to manage people flows
Sustainable tourism isn’t just about minimizing harm… but has a real power for change. When done correctly it can do all sorts of things that are ultimately beneficial for the tourism industry & travelers Example: Only five percent of mainstream tourism dollars stay within a destination Example: Help reduce costs by investing in training, reducing consumption, and thinking strategically about business
All of those things sound
66% of U.S. consumers believe their travel choices can make a difference to the environment Lifestyle changes toward sustainability represent a $200 billion industry in the U.S. alone 56% are skeptical of companies making green claims and look for information elsewhere
Green Travelers are those that specifically travel for sustainability or consider sustainability at least half of the time. “Dark Green” travelers – those on the forefront of the movement - Tech savvy – resourceful, investigative and rely on the word of mouth experience of others
These are things typically associated with sustainability by the majority of people
Sustainable tourism goes beyond being obsessed with recycling and living in a treehouse. High quality tourism that embraces the uniqueness of the destination, creates an authentic experience, and encourages interaction with the place and its people is also sustainable. So, being a sustainable business is not JUST about the environment, being crunchy… but it’s about being a GOOD business and providing GOOD opportunities to clientele
Tourism that is truly sustainable has very important impacts for everyone. Travelers are more happy – WoM Businesses – reduce cost, new markets Destinations – positive association, new markets Governments – increased revenue, increased jobs, money stays local Residents – new jobs, money stays local, healthy destination
Power point presantation
TI 2 3
How to change?
Never underestimate yourself
Small action can make a difference
2 Schools of Thought
Sustainability meant that the
level of individual capital
stocks must be maintained for
future generations (strong
2. The total capital stock must
be maintained but it is possible
to deplete one stock in order
to increase another (weak
Who are Tourism Hosts?
Residents of the destination
Tourism professionals brought into work with the industry at the
What are their roles?
Refer to environmental, economic and socio-cultural
aspects of tourism development, and a suitable balance
must be established between these dimensions to
guarantee its long term sustainability.
Ability of people to
elements of their
culture that makes
them different. It is
retaining a degree of
local cultural identity
in the face of global
The ability of a community to absorb extra
people for short or long periods of time and
continue functioning without disharmony
or social change
Make optimal use
constitute a key
It is the level of
gain from any
to cover the
costs of any
cater for the
to mitigate the impact of tourist’s presence
participates and is
development, and it
is an active
The more developed and industrialized the
economy, the more robust and adaptable
it will be
As economies grow and diversify, so too do
the skills of the workforce
Tourism development may bring with it the
economic problems associated with
Migration from rural to urban
The transfer of labor from
traditional industries to tourism
and its related industries
It is the enlightenment of the new tourist in the cultural
ways and norms of those they are visiting – an education
for its own sake. The training of the ‘hosts’ so that they are
better able to cater for the wishes of the new middle
classes who visit them.
Sustainability as strategy
It is widely used in
tourism and in the
Societies seek to use
their resources more
It can be used to
achieve different goals
Can adopt longer term
The term “ sustainable development” was first
used internationally at the 1972 UN Conference.
To sustain means to hold up, to bear, to support,
to relieve/prolong from the Latin word sustineo.
Sustainability is vital to the life of the tourism
Sustainability principles refer to the
environmental, economic and sociocultural aspects of tourism
development. A suitable balance
must be established between these
three dimensions to guarantee its
UN World Tourism Organization
Every day, tourism plays a larger role in our
Sustainable Tourism has the power to create change
on a global scale.
Preserve destinations for generations to come
Safeguard our cultural and environmental heritage
Promote social equality
Energize new markets to travel to the destination
Revitalize local communities
Create jobs along the rich value chain
Keep tourism dollars within destinations
Help businesses reduce costs
… but there is hesitancy.
“It’s Just a Fad”
“Requires Sacrificing Quality”
“No Return on Investment”
Consumers are ready.
66% in U.S. believe their travel choices make a difference
80% in Europe believe their travel choices make a difference
95% of business travelers think hotels should be “green”
44% consider the environment when making travel decisions
67% would change travel habits if they knew it made a difference
*Sabre Holdings, 2010
What do “sustainable travelers” look like?
Younger. Average age is 39. Non-green traveler is 44.
Educated. 48% have a college degree.
Wealthier. 13% higher income.
Spendy-er. $2,000 more on travel per year.
Tech Savvy. Book online and value technology.
*Saber Holdings, 2010
The things that you can probably guess…
Conservation of natural resources
Reduction of waste
Minimizing effects on climate change
And some you didn’t know you knew...
With sustainable tourism
all are benefited.
Impacts on hosts
Low paid/ seasonal jobs
Over- dependence on tourism which makes the host
economy vulnerable to changes in the tourism market
Money invested in tourism that cannot be used for other purposes
of traditional art forms and
of traditional culture (building,
styles, systems, clothing, events)
pay and conditions
What should we do?
Should we give up
the tourism industry?
Or should we think
of ways to minimize
impacts brought by
This presentation is a mash up of three different sources:
Hatchuel,M.(2012). Sustainable and responsible development.
3ZDE3MmI0NmJiODEwNGNiMmRmOGM1NA==/2877523819840005422e023945e1d79583b8af5775b52b8d-slideshow Accessed on 7 March
Jithu, P.(2011). Sustainable tourism.
Accessed on 7 March 2014
Sharonchu, S.(2011).Sustainable tourism.
Accessed on 7 March 2014