YAC - Responsible Tourism Management

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First session of online course on responsible tourism management hold by Antipodi Tourism for YAC members

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YAC - Responsible Tourism Management

  1. 1. online course in responsible tourism development<br />responsible<br />tourism<br />management<br />Fabio Sacco<br />
  2. 2. Agenda<br />Understanding the tourism phenomenon<br />Definition of responsible tourism<br />Responsible tourism: an opportunity for local development<br />Creation of a local network of small tourism companies<br />
  3. 3. What is tourism?<br />one of the world’s largest industries bringing domestic and international visitors to visit other people’s places<br />tourists are people staying away from home for at least one night, spending money on accommodation, travel, crafts and souvenirs, food and drink<br />tourists bring with them money earned elsewhere in the country or abroad and spend it in the local economy creating employment and profits<br />since tourists spend their money on lots of different kinds of things, tourism impacts broadly on the local economy. <br />Understanding the tourism phenomenon<br />
  4. 4. Many types of tourism<br />Mass tourism<br />Community-based tourism<br />Understanding the tourism phenomenon<br />
  5. 5. Many types of tourism<br />Understanding the tourism phenomenon<br />Tourism is an extremely diverse sector , ranging from highly developed mass tourism, through to tourism that relies more on the inherent natural and cultural features of an area to attract tourists. <br />Responsible tourism means different things to different places and market<br />
  6. 6. Cape Town Declaration /1<br />minimises negative economic, environmental, and social impacts;<br />generates greater economic benefits for local people and enhances the well-being of host communities, improves working conditions and access to the industry;<br />involves local people in decisions that affect their lives and life chances;<br />makes positive contributions to the conservation of natural and cultural heritage, to the maintenance of the world's diversity;<br />Definition of responsible tourism<br />
  7. 7. Cape Town Declaration /2<br />provides more enjoyable experiences for tourists through more meaningful connections with local people, and a greater understanding of local cultural, social and environmental issues;<br />provides access for physically challenged people;<br />is culturally sensitive, engenders respect between tourists and hosts, and builds local pride and confidence.<br />Definition of responsible tourism<br />
  8. 8. Responsible tourism<br />Definition of responsible tourism<br />
  9. 9. The tourismpotential of a place<br />Responsible tourism: an opportunity for local development<br />Planning<br />Sustainability<br />Itisimportant to managetourismdevelopment in order to extend the benefits of the industry to the widestrange of stakeholders.<br />Sustainability principles refer to the environmental, economic and socio-cultural aspects of tourism development, and a suitable balance must be established between these three dimensions to guarantee its long-term sustainability.<br />
  10. 10. Fromterritorytotourismproduct<br />Identification of resources and pull factors<br />Market analysis: individuation of markets and targets<br />Transformation of pull factors into tourism products<br />Promotion and selling<br />Responsible tourism: an opportunity for local development<br />
  11. 11. Howam I different?<br />Uniquenessis the startingpointfor competitive products!<br />
  12. 12. Givevaluetoyourstrenghts!<br />Standard mass products are easilyremakable, needhugeinvestments in communication and are threatenedby price competition<br />Uniquehigh-qualityproducts are distinctive, becausethey are ableto combine uniquenessof the destinationtogetherwithitshistory and culture<br />From a marketing perspectivetheyaddressspecifictargets and markets<br />They are not easy to imitate and guaranteeauthenticexperiences and emotions<br />They generate spontaneouscommunication and word ofmouth<br />Responsible tourism: an opportunity for local development<br />
  13. 13. Whatcanstakeholdersthemselveseffectively do in ordertoachieveresponsibletourism?<br />The responsibletourismapproachiscomplex, multi-faced, andembraces a widevarietyofstakeholdersfromthepublicto private sector.<br />Togetthese different stakeholdersworkingtowardscommongoalsandtoachievethebestresults in responsibletourism, collaborationisneeded.<br />Creation of a local network of small tourism companies<br />
  14. 14. Who are the stakeholders?<br />Creation of a local network of small tourism companies<br />
  15. 15. Talking to whom?<br />The first step in effective stakeholder dialogue is to identify the important stakeholders. <br />Failing to identify the key stakeholders is central to the process > the project/enterprise agrees to continue an important dialogue with the wrong people.<br />Creation of a local network of small tourism companies<br />Definition of Stakeholder:<br />Any group or individual who have a ‚stake‘, or vested interest, in the firm/organization/project. (Bendell, 2000:2)<br />
  16. 16. Role of private sector<br />The increased involvement of private sector in responsible tourism activities are needed at all levels in order to develop commercially feasible, responsible tourism products and to ensure promotion and marketing;<br />Creation of a local network of small tourism companies<br />
  17. 17. Role of government<br />Political support of national ministries, as well as the support of local, district, and provincial authorities, is essential to make collaboration work within responsible tourism;<br />Looking at innovative ways for local communities to come in as concessionaires, (lodge owners), and equity holders in tourism;<br />Supporting communities with technical advice to build partnerships.<br />Creation of a local network of small tourism companies<br />Concept of responsible tourism policy should be integrated into national action plans for tourism<br />
  18. 18. Role of communities<br />Creation of a local network of small tourism companies<br />
  19. 19. Thank you very much!<br />Fabio Sacco<br />mail: fabio.sacco@antipoditourism.com<br />skype: fabio.sacco81<br />

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