Twitter 101: How to Establish Your Presence
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Here is a potential tweet: "Join our #JED21 Twitter chat at 8pm EST tonight! We'll discuss how to empower youth leadership in your community. Bring your best ideas!"
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Twitter 101: How to Establish Your Presence
- 1. TWITTER 101 Presented by Miriam Brosseau, Special Projects Coordinator Darim Online Miriam@DarimOnline.org @miriamjayne
- 2. Agenda • Background • Profiles • Building Your Community
- 4. About Twitter • Launched in 2006 • Over 140 million users (13% of online adults) • One of the few social networks that’s getting younger – teen accounts doubled in 2 years • Average user has about 30 followers • Lady Gaga (@ladygaga) is the most popular person on Twitter with over 23 million followers
- 6. ESTABLISHING YOUR ACCOUNT Username, image, description.
- 9. PERSONAL vs. BRAND Clear who it is. You’d do the same when you answer the phone, right? “I” statements feel personal. Human connection. Asking for help is personal and will get more responses.
- 10. BUILD YOUR COMMUNITY WHO TO FOLLOW? • Other synagogues • Your staff • Your members • Community orgs (Jewish, media, etc.) • Content you might want to RT (@URJ, @theRAC, @PBSparents, etc .)
- 11. SEARCHES Saved searches (including hashtags) you want to revisit. - Common terms - Conferences - Common misspelling of your (#urjbiennial, #ccar12) name (darim instead of @darimonline) - Conversations (#jed21)
- 12. HASHTAGS Anyone can make. Check first! Keep brief, and intuitive. Use in tweet, or add to end #jedchat #whatrabbisdo #JED21 #FF
- 13. Twitter Vocabulary @ denotes username RT = “ReTweet” MT = “Modified Tweet” DM = Direct Msg # denotes hashtag
- 14. Listening on Twitter: Mentions When people are talking TO you or ABOUT you. Based on your settings and tools, you’ll get a notification when someone mentions you
- 15. Be Social. VS.
- 16. Find Your Voice
- 17. Your Their goals & goals & objectives objectives
- 18. Add Value
- 19. Cross Platforms: Wrong Idea
- 20. Cross Platforms: Right Idea Know where you’re going, and that it’s a blog Know where you’re going, what’s there, and that it’s useful Empower others to share their engagement with you and to promote you!
- 21. Twitter for iPhone, Android, & Blackberry
- 22. Key Building Blocks for Success • Be social, not a bullhorn. • Be helpful, and people will help you. • Find your voice, and have personality. • What do you want to be known for? Build it. • Be a good listener. • Be part of the network, and use it. • Participate regularly. • Thank people!
- 23. Put It Together! Take a moment to craft another tweet (approx 140 characters, but we won’t count) • Adds value through content or being a platform for valuable conversation; • Hits the sweet spot in your Venn diagram – mission centric and really important to your intended audience; • Has a unique voice, personality, and will grab attention; • Reflects your personal and/or professional brand.
Editor's Notes
- Look at the whole page – what do you see?
- http://hashtags.org/Hashtags to spread a message: #tikkunolamHashtags to connect a topic: #nptechHashtags to aggregate conversations (conferences): #ntc2012Hashtags just for fun: #bestdayever
- Hands-on: RT someone else’s tweet.
- Hands-on: brainstorm a list of values/qualities about your organization. Pick one of those values. How could you express that value in a tweet?
- Hands-on: compose a value-added tweet. What can you share?