C&C social media presentation

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This was created for an internal company introduction to using social media, specifically Facebook and Twitter. At the time, most of our employees were not using SM personally or professionally. It is a 101-type session on navigating and understanding basic SM environments.

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C&C social media presentation

  1. 1. Social MediaFacebook & Twitter
  2. 2. SOCIAL MEDIA IS NOT JUST A WEB SITE.
  3. 3. “Social media is a category of online media where people are talking, participating, sharing, networking, and bookmarking online.”
  4. 4. Or Better Yet:
  5. 5. The “Social Media Concept” has transformed the way wecommunicate with everything.
  6. 6. The “Social Media Concept” has transformed the way we communicate with everything.• Product recommendations • Allows us to find information and reviews based on common interests• Instantly allows us talk to • Allows people to showcase people in our past their talents or opinions easier• Brings us closer to celebrities and companies • Makes people feel part of a group• Cause items to go “viral”
  7. 7. The Facts 3 Out of 4 Americans use Social Technology 2/3 of the Global Internet Population Visit Social Networks. Visiting Social Sites is Now the 4th Most Popular Online Activity—Ahead of Personal Email.
  8. 8. More Facts 3,600,000,000 images 3,000,000 tweets/day 1 Billion content/week 13 Hours video/minute
  9. 9. Facebook • Geared toward friend-type communication • Place to share photos, personal thoughts and other communication between a chosen circle of friends • You can control who access your profile • Engage in conversations with your friends and their friends
  10. 10. Getting Started • Provide basic information • Your name is your account name • Its free...and always will be? • One account per e-mail address
  11. 11. Profile Information
  12. 12. Lets Be Friends• Build your base with people you know and want to converse with• You can reach out to people or they find you• You can accept or ignore requests and delete people off of your list.
  13. 13. Be Safe • You can control who sees your information, photos, posts, etc. • Use the recommended setting or create your own
  14. 14. Be Safe
  15. 15. Lets Be Friends...Sort of.... Friend Lists • Organize your friend list by categories • The same people can be in multiple categories • Will help you control who sees what you post and photo albums Found at: Account > Edit Friends > Create List
  16. 16. Posting—The whole idea behind social media • Social media would not exisit with out people “Sharing” • You can share text, photos, links, video or other social media applications (i.e. Farmville, ESPN U, Mob Wars, etc.) • By sharing items, you post them on your “Wall” as well as your friends “News Feed”
  17. 17. Posting—The whole idea behind social media • Social media would not exisit with out people “Sharing” • You can share text, photos, links, video or other social media applications (i.e. Farmville, ESPN U, Mob Wars, etc.) • By sharing items, you post them on your “Wall” as well as your friends “News Feed”
  18. 18. Commenting—The whole OTHER idea behind social media • Commenting on posts is part of the “Social” side of social media • You can see posts by others not in your network • “Liking” is a way to comment without actually writing anything.
  19. 19. Posting—Using lists • This will determine what groups can and cannot see your posts
  20. 20. Tagging Photos• Allows you to identify people in the photo.• Person has to be one of your “Friends”• You can comment on photos the same way as your wall• You can “Un-Tag” yourself if you want
  21. 21. Pages: The Other Facebook
  22. 22. Pages: The Other Facebook
  23. 23. Pages: The Other Facebook
  24. 24. Pages: The Other Facebook
  25. 25. Pages: The C&C Page• Gives us a presence in the space and gives us another good communication channel• Messaging and content is geared toward the personality and employees of C&C• If you “Like,” the C&C page updates will appear on your Wall• You can comment on any items on the page.
  26. 26. Pages: The C&C Page• Use your personal information to drive traffic to the C&C page.
  27. 27. Worlds Collide If you are posting on the C&C page, please keep this in mind • Use common sense, clients may be viewing this page • Keep your personal privacy settings updated • If you have any doubt about what you are posting on your personal page, use the friend list features • As of right now, we do not have any C&C SM Guidelines, but we are looking into them
  28. 28. Twitter • Shorter messaging • Less control over who “Follows” you • You follow others because you want to hear what they have to say. • Tweets are sent with the goal to have your followers “re-tweet” it—send out to their network • Usually more frequent posting—you can get overwhelmed by an active poster • Content tweeted properly can be searched and indexed • Can be used to directly communicate with someone
  29. 29. Getting Started • Provide very basic information • Its free • Create a screen name • One account per e-mail address
  30. 30. Getting Started • Provide very basic information • Its free • Create a screen name • One account per e-mail address
  31. 31. Finding people to follow• Twitter will give you suggestions based on: • Your interests • Popular members • People you already follow• You can search for accounts you may know• You can easily follow and un-follow people until you find your right mix.• Following too many people can cause too much noise and make you feel overwhelmed
  32. 32. Twitter is basically a 2-lane highway Slow lane Fast Lane• Don’t post often or at all • Post quality content regularly• Be a “Consumer”—a Listener • Be a “Contributor”• Get information from those • Have your tweets re-tweeted you follow by your followers • RT posts of those you follow • Grow your network Neither way of using is wrong.
  33. 33. What Makes Up a “Tweet?” • 140 Characters • Content made up of: • Text • Links—Sites/Photos/Videos • Mentions • Hash Tags • Re-tweets (RT)—Passing along someone else’s tweet to your followers
  34. 34. What Makes Up a “Tweet?”
  35. 35. What Makes Up a “Tweet?” #Hash Tag @Mentions • Noted for indexing • Calls out a particular twitter account • Helps in user searches • Name is clickable so user can • Defines the content of the visit tweeter’s profile tweet • Clickable so user can see other • Shows up in that persons tweets about that topic “Mention” filter so they know they were ‘Tweeted about’
  36. 36. What Makes Up a “Tweet?” #Hash Tag @Mentions • Noted for indexing • Calls out a particular twitter account • Helps in user searches • Name is clickable so user can • Defines the content of the visit tweeter’s profile tweet • Clickable so user can see other • Shows up in that persons tweets about that topic “Mention” filter so they know they were ‘Tweeted about’
  37. 37. The Re-Tweet RT Re-Tweet • CGraves is not in my network, but OgilvyWW is. • They felt this tweet was important enough to share with their network • CGraves will get a notification his Tweet was RT’ed by Ogilvy.
  38. 38. Tracking all of this • Tabs allow me to see where my tweets and mentions are happening. • It is good Twitter etiquette to thank those for their mentions and RTs
  39. 39. So, if it is really that simple..... What’s the Big Deal? Through using Twitter’s built in tools, users and companies can actively track their Twitter presence.
  40. 40. So, if it is really that simple..... What’s the Big Deal? Through using Twitter’s built in tools, users and companies can actively track their Twitter presence. • Reputation/Customer Service: Companies can track what is being said about them and head off any potential PR nightmares
  41. 41. So, if it is really that simple..... What’s the Big Deal?
  42. 42. So, if it is really that simple..... What’s the Big Deal? Through using Twitter’s built in tools, users and companies can actively track their Twitter presence. • Reputation/Customer Service: Companies can track what is being said about them and head off any potential PR nightmares • Promotion: Companies can offer exclusive benefits to their Social media followers to entice them to follow
  43. 43. So, if it is really that simple..... What’s the Big Deal?
  44. 44. So, if it is really that simple..... What’s the Big Deal? Through using Twitter’s built in tools, users and companies can actively track their Twitter presence. • Reputation/Customer Service: Companies can track what is being said about them and head off any potential PR nightmares • Promotion: Companies can offer exclusive benefits to their Social media followers to entice them to follow • Transparency: Give followers almost real-time updates to corporate initiatives. No need to wait for a report to come out.
  45. 45. So, if it is really that simple..... What’s the Big Deal?
  46. 46. So what does C&C need us to do? We need to you be a spoke for us. • Follow C&C • Re-Tweet any Tweets you may think helpful to your followers. • With enough quality information, we hope that they follow C&C directly and then have them sending our content to their network

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