Social Media For Students

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Social Media For Students

  1. 1. Social Media for Students February 17, 2012Mary Ward Catholic Secondary School
  2. 2. Social Media is a tool.
  3. 3. Different projects / Different preferences. Slightly different tools.
  4. 4. Like a telephone, social media is a two-way communication tool. Before making a phone call, you know: • Who you need to speak to • Phone #• How to speak to them, based on relationship • What to ask them to do • What you have to offer them (reciprocity) • Next steps
  5. 5. You can predict the outcome of a phone conversation based on your previous experiences: With that person, or with similar people.Use your tools to listen (learn, research, find). More accurately predict positive outcomes.
  6. 6. Google search everything! Find people: Google search their name & “Twitter” “LinkedIn” Job title CityLearn about their professional organizations, journalists and policymakers they talk to; Family, hobbies, friends
  7. 7. Look at their history, form opinions & predict: • What they will want to talk about • Which tool they like the most & how they use them > personal, professional or both? • Who they like, admire and spend time with • How they CAN help you• What they might be willing to accept from you (as payment)
  8. 8. START TODAYSo that when you NEED them NOW, you already know them, and they already know you.
  9. 9. Observe the people you want to meet, and earn reciprocity over time: • Follow them on Twitter • G+ them • Connect with them on LinkedIn • Follow their company on LinkedIn • Subscribe to their Facebook feed • Like their Facebook page
  10. 10. Sparkle note: TWITTER IS IMPORTANTFollow up to 2,000 people, organizations, brands, policymakers and journalists who are doing what YOU WANT TO DO. Follow the good AND the bad. Form opinions, have meaningful and entertaining conversations, get involved.
  11. 11. Klout will help you indentify influencers.
  12. 12. Remember others are listening to you.
  13. 13. They are forming opinions on you based on what they see when they Google you.The more tweets, blog posts, FB updates, etc., they can find in your history, the more the more firmly you form their opinions of you.
  14. 14. Consider yourself a PR agency, and YOU are your client.EVERYTHING you publish becomes your reputation: • Not offensive or negative • Focus on positive: conversations, hobbies, volunteering, activities, b rand interactions, charities, faith, relationships • Ask them questions & offer feedback • Be helpful. Volunteer. Get involved. Offer help. • You CAN ask for help, and people will help
  15. 15. Publish your content & conversations that position you as a leader on all the most popular platformsFor MORE search engine optimization (SEO) • Twitter • Facebook • LinkedIn • Meetup • Blog comments
  16. 16. In a month, or a year, or 10 years… When a potential businesspartner, investor, employer or employee searches for you on Google What will they see?
  17. 17. Take it offline.Make sure EVERYONE knows YOU ARE SOCIAL! Use a QR code on your resume. Share your Twitter @name on your resume. Post your resume online & share the link to your followers on Twitter.Invite potential employers to “friend” you on Facebook.
  18. 18. Take it offline.Make sure EVERYONE knows YOU ARE SOCIAL! Use a QR code on your resume. Share your Twitter @name on your resume. Post your resume online & share the link to your followers on Twitter.Invite potential employers to “friend” you on Facebook.
  19. 19. Thank you.Social Media Concierge for Special Events Debbie Horovitch @Debbie_h2o @Sparkle_Agency debbie@theSparkleAgency.com http://theSparkleAgency.com

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