Jds academy photos and video final

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  • What we are covering today Why photos and video are important – LisaWhat makes for good photos and video – stacyBasic storage solution and localized folders – StacyDistorbution and online tools - Lisa
  • What we are covering today Why photos and video are important – LisaWhat makes for good photos and video – stacyBasic storage solution and localized folders – StacyDistorbution and online tools - Lisa
  • Tape literally means shooting on tape weather it is sd, hi-8 or minidv, hdv, dvcamTapesless is when you shoot to memory or an SD card. Accoring to the survey most of you will be shooing on this format (this is what a flip camera is except limited memory)Your camera will either have a fix amount of memory or an expandable amount through an SD card.
  • We’ll go thru each of this in detail
  • How do they get everything in the backgound to look out of focus? One is everything behind hi is darker and his face is the brighter object. Secondly the moved him away from the wall/
  • How do they get everything in the backgound to look out of focus? One is everything behind hi is darker and his face is the brighter object. Secondly the moved him away from the wall/
  • Fo to lowel.edu to see better examples of this
  • Manually focus zoom in their face as much as you can then through the focal length of your lens will stay in focus. Auto focus is fine but the way this works is the lens choose focus and wilwil readjust it’s self.
  • Hopefully you have a camera that hooks to an external microphone and can xyz..
  • When you call to have consultation with Danny and I one thing we will ask you is how do you plan to show your story? Have you made a shot list? Are you are going to say something to us like – oh we want to show our kids learning the Hebrew alphabet, or learning to sing, or read. And say we’ll get a shot of them doing this. But what we are going to say is how – how many shots. One shot doesn't make a full scene. How can you bring your audience into the story to feel like there there, and how can you add a variety. Go into list and examples
  • Gather screne grabs and still images of b-rollAnother example is think about wedding photographers, always getting little other things that help tell the story of the day
  • Gather screne grabs and still images of b-roll
  • Gather screne grabs and still images of b-roll
  • Gather screne grabs and still images of b-roll
  • Gather screne grabs and still images of b-roll
  • Gather screne grabs and still images of b-roll
  • Gather screne grabs and still images of b-roll
  • If a teacher is reading a line from a book, or if a student is asking a question film the whole question so you can use that audio later.
  • Along with what pieces of the story you might get still.
  • Jds academy photos and video final

    1. 1. Jewish Day School Social Media Academy PresentersLisa Colton, Chief Learning Officer Stacy Laiderman, Senior Producer
    2. 2. About See3 See3 produces compelling content. Paired with creative strategy, we developonline campaigns that tell your story to drive action. OUR TEAM 35 OF AUDIO-VISUAL PRODUCERS, STRATEGISTS, MARKETING PROS, DESIGNERS, AND DEVELOPERS ARE COMMITTED TO BRINGING YOUR GOOD WORK TO THE PEOPLE INVESTED IN YOUR ISSUE.
    3. 3. 2013: The Year of the Image Social Media Channels + Storytelling + Goals + Measurement = Smart Use of Visual Media
    4. 4. Today’s Plan:• Why photos and Video are Important• How to capture quality photos and footage• Storage and distribution• Use it!
    5. 5. Photo and Video Basics
    6. 6. Think before you Act! Pre-Production: • Select characters (pre-interviews) • Scout locations • Release forms • Shoot list • Write strong interview questions • Determine crew and gear
    7. 7. What Elements go into good photos and videos? • Equipment • Technical knowledge • Ability to visually tell a story • Organization REMEMBER: The most important thing is the story you tell, not the tools you use to tell it.
    8. 8. Basic GearCamera Sound • Tripod (some times a good microphone • Lights• Consumer vs. Pro can mean more than a camera!) • Storage• Understanding camera • LAV settings (frame rate, • Shot gun resolution, bitrate) • Onboard • Headphones
    9. 9. Setting up forAn Interview or shoot • Find your location (stable, quiet, controlled environment, what do you want the background to say, preferably large with color) • Choose your frame • Lighting • Set your white balance, focus, iris • Check audio levels: record/playback test • Prep subject, sign release form • Turn of cell phones and press record!
    10. 10. FramingDon’t place your subject close to the wall or backdrop flat deep
    11. 11. FramingShot sizes:MS, MCU, CU MWS (medium wide shot)MCU (medium close up) CU (close up)
    12. 12. FramingEye line and rule ofThirds Too Centered(Best) Looking off screen
    13. 13. FramingMake sure there isn’t too much head room Too much head room
    14. 14. LightingUse existing lightwhere possibleThree point lighting:• Key camera• Fill• Backlight
    15. 15. LightingDon’t put your subject in front of a window; instead usewindow to light the subject!Window behind subject Window behind camera
    16. 16. White BalanceSet the camera forwhere whiteis white in thelight in which you’refilming orphotographing.Sunlight = blueIndoors = orangesFluorescent = green
    17. 17. White BalanceWhite balanced Not white balanced
    18. 18. White BalanceThere are two ways to set white balance, manually and automatically.
    19. 19. Focus & IrisManual - Zoom into your subjects face to tell the camerawhere you want to focusIris – Helps you adjust your exposure.
    20. 20. AudioAvoid using the onboard mic• If you have two channels, set up a shot gun microphone and place a LAV on the subject• If you have only one channel, use either an LAV or shot gunCheck your levelsMake sure you are in a quiet environment.
    21. 21. Gather Supporting Footageand Creating a “Scene”7 Shots you should try to get while filming a scene:1. Establishing wide shot2. Action medium shot3. Over the shoulder shots4. Cut Aways – coverage that relates to your subject5. Linking shots6. Close-ups7. Listening shots
    22. 22. Gather Supporting Footage Establishing wide shot
    23. 23. Gather Supporting Footage tett Establishing wide shot
    24. 24. Gather Supporting Footage Close-ups
    25. 25. Gather Supporting Footage Listening shots
    26. 26. Gather Supporting Footage Action medium shot
    27. 27. Gather Supporting Footage Cut Aways
    28. 28. Gather Supporting Footage Linking shot
    29. 29. Pointers forShooting Usable Footage• Hold a steady shot for 10 seconds• If filming hand held, make sure to support yourself and use your core!• If you have a tripod, use the pan and tilt features to give the shot some action• Avoid using the zoom. Zooming in on handheld shots makes shaky footage. If you want to get close to your subject physically get closer with the camera.• Sound!
    30. 30. Wrapping Up
    31. 31. PRODUCTION IS ONLY HALF THE WORK • Before you are ready to take a nap after your long day of work, remember to store your gear in a safe place! • Put your batteries on the charger • Download your photos of the SD card and organize them • Set time aside to review your photos or footage before the next shoot so you can see what you want to improve upon!
    32. 32. EXTERNAL STORAGE• Why use external storage?• USB, FireWire, eSATA and Thunderbolt. Oh my!• How much storage will you need?
    33. 33. Imagine your digital assets in the physical world: Where would you rather work?
    34. 34. Start With a File Structure Think about your needs Folders are your friend oEditorial oImages oAudio oGraphics and Branding oDocumentsThink a uniformed structure forversions of edits and selects
    35. 35. A SYSTEM ONLY WORKS IF YOU USE IT!!• Copy your files to the correct folder BEFORE you import them.• Take the time to name your files correctly.
    36. 36. Use Those Assets!
    37. 37. Additional ResourcesVimeo.com (Video Academy)Creativecow.netLowel.com/eduLifehacker Night School: The Basics of Photography
    38. 38. Need A Video Camera? Between now andNAJDS we’ll be asking video related questions in the Facebook Group. Answer for your chance to win one of 10 Flip Cameras!

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