Six simple ways in which you can improve your social media engagement and reach your audience in order to reach your full potential online.

1. 6Waystoimprove
yoursocialmedia
engagement
by:AbigailDuenas

2. know,speakto,andreflectyouraudience.
#1.knowyouraudience

3. Knowtheagerange,gender,demographic,
interests,andpersonalityofyouraudience.
Speakdirectlytoyourfollowersbypostingabout
whattheywanttoseeandreadabout.

4. “Theessenceofsocialmediaisknowingyouraudiences
andengagingtheminsomethingtheylove.”
-unknown

5. #2.Startaconversation
listentoyourAudience.
Askandanswerquestions.

6. howandwhyyoushouldstarttheconversation
Youraudiencehasquestions.GoogleHangoutsandTwitterchatsaresimplewaysto
communicatewithyourpublic.Givethemaplatformtoaskquestionson.
Askfun,easy,andinterestingquestions!you’regivingthemtheopportunitytovoice
theiropinion.Comments,likes,andretweetswillboostinnumberswiththe
dialogue.

7. #3.postfortheeye
Usevisualstogetapointacrossandgaintraffictoyoursite.

8. Usersaremorelikelytoengageinapostwhenthereisaphoto
attachedtoit.
Useaphotoorvideowheneverpossible.
Linkallsocialmediaaccountssothatonepostcanbeshared
throughmultipleplatformsatonce.

9. “Therecanbenowordswithoutpictures.”
-Aristotle

10. #4.Usehashtags
UsehashtagstoGarnertraffictoyourposts.

11. HashtagscanbeusedonTwitter,Facebook,andInstagram.Theymake
informationeasytosearchandfind.
Tweetswithhashtagsgetdoubletheengagement.
Use1-3hashtagsperpost.

12. #5.Knowyourcontent
Knowwhat,when,andhowtopost.

13. Postwhenyouraudienceisactiveonline.
Useascheduler,suchasHootsuite,toknowwhenthebesttimetopostis.
beawareofthetypeofcontentyourfollowerswanttoseeandread.
Makecontentinteractive.

14. “Youarewhatyoushare.”
-CharlesW.Leadbeater

15. #6.useacalltoaction
promptyourfollowerstoanaction.
Acalltoactionwillincreasefollowerengagementwithcontent.

16. examplesofacalltoaction
clickhere
readthis
signup
buynow
leaveacomment
share

17. overview
knowyouraudience
startaconversation
postfortheeye
usehashtags
knowwhentopost

18. “It’snotaboutthenumbers,it’saboutthestory
behindthem.”
- CoryHartlen

19. contactinfo
Name:AbigailDuenas
email:abigail.e.duenas@biola.edu
LinkedIn:AbigailDuenas