Slides from my 11/11/2015 presentation part of the Juilliard School lunch and learn series, organized by the Alan D. Marks Center for Career Services and Entrepreneurship.
2. Who I am
Born in France, grew up in Papeete (Tahiti), lived in Italy, UAE, and USA.
Dual background: Engineering and Music (theory/composition).
What I do
Founder/Editor-in-Chief of I CARE IF YOU LISTEN
Owner of Sustainist Media
Digital Content Manager at Cornell University
12. Your time is precious.
Make better decisions
with data.
“
13. People want to do things
• What does a fan do on your website?
• What does a first-time visitor do on your
website?
• How do you engage with a potential
supporter ($) on social?
14. Is sharing a new thing?
• More content
• From more sources
• With more people
• More often
• More quickly
16. Why do we share?
1. To bring valuable and entertaining content to others
2. To define ourselves to others
3. To grow and nourish relationships
4. Self-fulfillment
5. To get the word about causes and brands
Source: Psychology of Sharing, The New York Times, Whitepaper.
18. How to influence sharing?
• Your content helps people connect with others
• Be trusted—respect your audience
• Keep it simple (i.e. short)
• A little humor goes a long way
• Share, thank, and follow up
20. What constitutes your brand?
• Your story: Bio, statement, blog posts
• Your image: Press shots, videos
• Your style sheet: Typeface, color, logo
• Voice/tone
26. Social Media Guerilla Tips
1. Target conversations
2. Schedule
3. Be human
4. Be consistent with your brand
5. Promote ($) wisely
6. Choose your channels wisely
27. Choose your channels wisely
• Do channels match your audience?
• More channels > more time
• Do you need to be on… ?
28. Spot the differences
Things Composers Don’t Need: Facebook Pages
By Sam Reising GOOGLEIT!
Facebook
Personal profile
Facebook
Artist page
29. Who owns your audience?
What happens if tomorrow
Facebook
or Twitter
or tumblr
or Instagram
or …
shuts down?
30. The only audience you “own”: Email
• A truly private space
• 3x more email accounts than Facebook & Twitter accounts
combined
• Best traffic
• Segmentation
• Automation
• Better control over your brand
31. Your website
• Pretty ≠ usable
• Think content first, form second
• Stuff that humans see vs. stuff Google sees
• Test on mobile
32. Why a blog?
• to document things
• to get some writing practice
• for better SEO