Some might call it “talking to the shadow people” or “getting the lurkers to reveal themselves” We're exploring the 1% Rule ( ie 1:9:90). Learn what it takes to get the shadow people into the light – and into your sights, and how knowing this is a critical part of your content strategy and your success. Lurker is a term who’s meaning has evolved. No longer a “stalker”. Lurking is internet for “Just looking”. When people say “I’m just lurking” they are asking to be invited to the party. Lurking has taken on a bigger role with the emergence of the self-service economy.