2011 TheSummer of Social Media<br />Thomas Broadus <br />@tbroonline<br />
The Usual Suspects<br />
The Big Three<br />Facebook<br />Twitter<br />YouTube<br />
EventsPlacesAd WordsDeals<br />
Are you active?Are you engaged?Or are you just shouting at people…<br />
Forget Bing and YahooYouTube is the second largest search engineIs your audience able to find you there?<br />
The Social Media Plan<br />
Are you integrating what you know about marketing in a way to meet Gen X and beyond?Do you have a plan?<br />
Identify your purposeAssess your tools and positionSet goalsExecute your objectivesMeasure success<br />
Social Media Toolkit<br />Listening Tool – Google Reader<br />Search Tools – Technorati and Google Blogsearch<br />Home Ba...
The next big thing…<br />Groupon (or similar service like Facebook Deals)<br />GeoLocation - Foursquare, Gowalla, Facebook...
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The Summer of Social Media

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The Summer of Social Media

  1. 1. 2011 TheSummer of Social Media<br />Thomas Broadus <br />@tbroonline<br />
  2. 2. The Usual Suspects<br />
  3. 3. The Big Three<br />Facebook<br />Twitter<br />YouTube<br />
  4. 4. EventsPlacesAd WordsDeals<br />
  5. 5. Are you active?Are you engaged?Or are you just shouting at people…<br />
  6. 6. Forget Bing and YahooYouTube is the second largest search engineIs your audience able to find you there?<br />
  7. 7. The Social Media Plan<br />
  8. 8. Are you integrating what you know about marketing in a way to meet Gen X and beyond?Do you have a plan?<br />
  9. 9. Identify your purposeAssess your tools and positionSet goalsExecute your objectivesMeasure success<br />
  10. 10. Social Media Toolkit<br />Listening Tool – Google Reader<br />Search Tools – Technorati and Google Blogsearch<br />Home Base Blog – WordPress.com or WordPress.org to host your own). <br />Scratch Blog – Tumblr<br />Better Reach – FeedBurner<br />Mobile Blogging – Utterz ( Qik for streaming video from your phone). <br />Social Conversation – Twitter<br />Social Profile – Facebook<br />
  11. 11. The next big thing…<br />Groupon (or similar service like Facebook Deals)<br />GeoLocation - Foursquare, Gowalla, Facebook Places<br />QR Codes – easy and free<br />Community website – reddit.com, digg.com, fark.com<br />

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