Hands-on:Everyone: Take a look at the whole page. What do you see? How does it differ from the screen of the person sitting next to you? Where is the advertising, and where is the user-generated content?Novice: Search for two things you like (bands, movies, celebrities) and “like” them. Then go back and check out the feed.Intermediate: Switch the “sort” from “top stories” to “most recent.” How does it change what you see? (2 seconds on EdgeRank.)
Hands-on: visit a few of your friends’ public profiles. What banner image did they choose? Profile pic? How are they presenting/representing themselves?
Hands-on: “like” the Federation page. Intermediate: “Share” the picture. Note that it can be shared to your own page, someone else’s, etc.
Hands-on: introduce (or just say hello) to two people by tagging them in a post. If you aren’t yet friends with anyone, tag the UJA Fed page in a post.
Facebook Basics for NY synagogues
FACEBOOK 101Presented by Miriam Brosseau Special Projects Coordinator Darim Online Miriam@DarimOnline.org @miriamjayne
About Facebook• Launched in 2004 on campuses• Currently 845 million users• Most users = age 18 – 40; Fastest growing demographic = women age 55-65• Average user has about 130 friends• The average Facebook user spends 20 minutes per visit• Photos, videos, links are prominent.
Strong Relationships = Stronger Community 2 kinds of connections: Bridging and Bonding Bridging: establishing connections between communities. Implications: -Outreach -Fundraising -Marketing -Impact -Access to resourcesBonding: Strengthening the ties within a definedcommunity by increasing the connections amongand between all members, and the social capital Examples?exchanged.Black lines: existing bonds. Orange lines: new bonds
Tagging is a great way toincrease BRIDGING andBONDINGConnections happen within the postsAnd in the comments!
People, Not TechnologyThis is all about seeingeach other as realpeople. Increasingtransparency, connection,and knowledge abouteach other.An important moment offriendship you’ve had onFacebook?