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Welcome!Twitter Hashtag:   #SMBNH
Social Media       As a Listening Post @donfperkinsdonfperkins.com      Content Marketer, Juggler,
Why a Listening Post?Build InfluenceImprove ReputationEarn TrustEveryone loves to be heardMany good reasons:
Social Media: A Marketers DreamEndless Cache of Market Research DataTargeted Customer ProfilingBuild Personas of Your:Pros...
Dude. Whats a "Persona?"Likes, DislikesFavorites, Pet Peeves,Challenges, Aspirations,Priorities, Associations,Concerns, Op...
Why are Personas Important?1. Free Education - Learn how to best  influence and engage your target  audience2. Learn the D...
More Reasons to DevelopPersonas5. Impress Them - Show that you did your  homework; that you tried harder6. Differentiate -...
Influence is Not a Dirty Word!You may want to get somethingYou may want to give somethingYou may want to develop relations...
Business Intelligence10 Billion Dollar industry in 2010
Social Media Data Mining ToolsGoogle.com AlertsHootsuite.comHashtag.org, Ritetag.comTrendmap.com, WhatTheTrend.comSurveyMo...
Thanks!Twitter Hashtag:   #SMBNH
Social Media as a Listening Post
Social Media as a Listening Post
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Social Media as a Listening Post

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This was a talk at the monthly tweetup: SMBNH (Social Media Breakfast New Hampshire) on April 18, 2013 at NHPR's (New Hampshire Public Radio) studio in Concord NH. The main focus was using automated tools to gather intel about customers, partners, competitors and markets to better prepare and engage them online.

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Social Media as a Listening Post

  1. 1. Welcome!Twitter Hashtag: #SMBNH
  2. 2. Social Media As a Listening Post @donfperkinsdonfperkins.com Content Marketer, Juggler,
  3. 3. Why a Listening Post?Build InfluenceImprove ReputationEarn TrustEveryone loves to be heardMany good reasons:
  4. 4. Social Media: A Marketers DreamEndless Cache of Market Research DataTargeted Customer ProfilingBuild Personas of Your:Prospects, Competitors, Partners, Markets
  5. 5. Dude. Whats a "Persona?"Likes, DislikesFavorites, Pet Peeves,Challenges, Aspirations,Priorities, Associations,Concerns, Opportunities,Events, Hangouts,Language, Bias, Cultural NormsHabits, Hobbies ETC...
  6. 6. Why are Personas Important?1. Free Education - Learn how to best influence and engage your target audience2. Learn the Dos and Donts, taboos, interestsExamples: Timberland, Street Food 360
  7. 7. More Reasons to DevelopPersonas5. Impress Them - Show that you did your homework; that you tried harder6. Differentiate - You know more than "that guy", You can help7. Better Relate, Truly Engage Influence
  8. 8. Influence is Not a Dirty Word!You may want to get somethingYou may want to give somethingYou may want to develop relationshipsYou may want to change the worldYou may want to keep it the sameYou may want to make a differenceExample: Be the Change You Want to See in the World
  9. 9. Business Intelligence10 Billion Dollar industry in 2010
  10. 10. Social Media Data Mining ToolsGoogle.com AlertsHootsuite.comHashtag.org, Ritetag.comTrendmap.com, WhatTheTrend.comSurveyMonkey.com, LinkedIn.com PollsFocus.com, Quora.com, Namesake.comFacebook.com Graph Search
  11. 11. Thanks!Twitter Hashtag: #SMBNH

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