UH MPA: Social Media, Storytelling and Crowdsourcing for Nonprofits


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  • EX: How I used to view blood donation. How people view The Salvation Army.
  • Make shorter. USE lot of examples. Taking away adversarial relationships.
  • Example of an org whose SM goals come from org goals.
  • Make donors feel a part of something bigger than themselves.
  • Examples for all of these.
  • UH MPA: Social Media, Storytelling and Crowdsourcing for Nonprofits

    1. 1. Social Media, Storytelling and Crowdsourcing for Nonprofits<br />
    2. 2. INTRODUCTIONS<br />Hi, I’m Sheena. I help nonprofits tell their powerful stories and connect with key audiences through public relations & photography.<br />
    3. 3. What do you want people to think about your org?<br />What do you want them to do?<br />In reality, how do people perceive your organization? <br />What do they think you do?<br />What words would they use to describe you?<br />#1<br />
    4. 4. Stop walking around like Clark Kent.<br />Show your true superhero colors.<br />
    5. 5. Uncovering hidden networks.<br />
    6. 6. Web 1.0 vs. Web 2.0<br />VS.<br />
    7. 7. THE NEW LANDSCAPE<br />Democratization. <br />
    8. 8. Generosity. <br />Knowledge-sharing. <br />Real-time responsiveness. <br />Informality. Humanity. Authenticity. Trust. Relationships over transactions. Transparency. The iceberg. Content-creation. <br />Audience-focus. Collaborate with donors.<br />LISTEN. LEARN. PARTICIPATE. <br />
    9. 9.
    10. 10. Flier<br />VS.<br />Community of active users and storytellers.<br />
    11. 11. We are using digital tools to converse, share content, help each other and influence change.<br />SOCIAL NETWORKING<br />SOCIAL BOOKMARKING<br />WIDGETS <br />FORUMS <br />PODCASTS<br />VIDEOS <br />PHOTOS <br />BLOGS<br />MICROBLOGS<br />
    12. 12. WHY?<br />Know your audience. What are their hopes, fear, motivations? Align your needs and theirs.<br />Make the right connections.<br />Show off how remarkable you are. (Don’t be a tree falling in a deserted forest.)<br />Manage your digital footprint.<br />Find hidden networks.<br />Put a face to your organization.<br />Tap into the emotional magnetism of storytelling.<br />
    13. 13. THE BOTTOM LINE<br />RELATIONSHIPS =<br />Relatively low cost<br />Skills at tactician level quick to learn<br />Engage the skills of volunteers<br />Increase donor loyalty<br />Watch emotional investment increase<br />Leverage word of mouth<br />
    14. 14. When you’re ready to take the dive…here’s one approach<br />Listen & follow<br />Respond to existing conversations<br />Advocate for the community<br />Talk about donors<br />And MOST importantly…<br />
    15. 15. Iit’s not about <br />you.<br />But your donors,, supporters and city rock.<br />
    16. 16. What are you or your organization’s social media fears?<br />#2<br />
    17. 17. HESITATIONS<br />Source: Beth Kanter<br />
    18. 18.
    19. 19.
    20. 20. IMPLICATIONS FOR COMPANY CULTURE<br />Has to fit to your goals and culture, and sometimes vice versa.<br /> -Fortress vs. Free agent<br /> - Say no to “cease and desist” letters<br /> -Map out relationships. How can you engage and deliver better?<br />Nonprofit needs a social media policy. <br /> -Staff must be trained.<br />Best to embrace a learning culture, culture of evaluation, culture of empowering everyone.<br /> -AdmittingFailure.org<br />
    21. 21.
    22. 22. What social media strategy or tools would you use to address these nonprofit scenarios? <br />#3<br />
    23. 23. A nonprofit social media strategist’s best friends<br />Alltop.<br />Steve Rubel.<br />Beth Kanter.<br />Deirdre Breakenridge.<br />Rosetta Thurman.<br />Problogger.<br />Copyblogger.<br />AvinashKaushik. <br />Dan Pallotta. <br />Mashable.<br />UIE Brain Sparks.<br />Dan Ariely.<br />Rosabeth Moss Kanter. <br />
    24. 24. Whatis your No. 1 takeaway today?<br />What do you wish you had learned?<br />#4<br />
    25. 25. Image CreditsProtesters: http://www.flickr.com/photos/jsgraphicdesign/1469692712Light bulb: http://www.flickr.com/photos/kimncris/2397524922/Superman cover: http://en.wikipedia.org/wiki/File:Superman_296.jpgCoffee cup: http://www.flickr.com/photos/monkeymuff/125297497Dance: http://www.flickr.com/photos/joshbousel/147937721/Field game: http://www.flickr.com/photos/campusrecreation_ucdavis/Mother Teresa: http://www.flickr.com/photos/petitzozio/5121506352/sizes/m/in/photostream/Money: http://www.flickr.com/photos/refractedmoments/223052548Bill White: http://www.flickr.com/photos/davidortez/4164145425/Lisa Foronda: http://www.flickr.com/photos/adgiant/2522313117/Puppy: http://www.flickr.com/photos/31760999@N05/4023809500/Dive: http://www.flickr.com/photos/nielssienaert/2713509715/Godzilla: http://www.flickr.com/photos/imphotography/4078350401/Kermit: http://www.flickr.com/photos/afagen/3153786796Tupac: http://www.flickr.com/photos/manny/3215700946/Maya Angelou: http://www.flickr.com/photos/pennstatelive/5187945223/Sarah McLachlan: http://www.flickr.com/photos/sfupamr/5515529096/<br />
    26. 26. Thanks for participating!<br />Sheena T Abraham<br />sheena.t.abraham@gmail.com<br />@SheenaTAbraham<br />http://sheenatabraham.wordpress.com<br />Affiliations<br />http://www.genjuice.com<br />http://www.secondmile.org<br />http://www.tenaciousabe.com<br />Find this presentation at http://slideshare.net/sheenatabraham<br />