EX: How I used to view blood donation. How people view The Salvation Army.
Make shorter. USE lot of examples. Taking away adversarial relationships.
NEW RULES & EXPECTATIONS
Example of an org whose SM goals come from org goals.
Make donors feel a part of something bigger than themselves.
Examples for all of these.
UH MPA: Social Media, Storytelling and Crowdsourcing for Nonprofits
Social Media, Storytelling and Crowdsourcing for Nonprofits<br />
INTRODUCTIONS<br />Hi, I’m Sheena. I help nonprofits tell their powerful stories and connect with key audiences through public relations & photography.<br />
What do you want people to think about your org?<br />What do you want them to do?<br />In reality, how do people perceive your organization? <br />What do they think you do?<br />What words would they use to describe you?<br />#1<br />
Stop walking around like Clark Kent.<br />Show your true superhero colors.<br />
Flier<br />VS.<br />Community of active users and storytellers.<br />
We are using digital tools to converse, share content, help each other and influence change.<br />SOCIAL NETWORKING<br />SOCIAL BOOKMARKING<br />WIDGETS <br />FORUMS <br />PODCASTS<br />VIDEOS <br />PHOTOS <br />BLOGS<br />MICROBLOGS<br />
WHY?<br />Know your audience. What are their hopes, fear, motivations? Align your needs and theirs.<br />Make the right connections.<br />Show off how remarkable you are. (Don’t be a tree falling in a deserted forest.)<br />Manage your digital footprint.<br />Find hidden networks.<br />Put a face to your organization.<br />Tap into the emotional magnetism of storytelling.<br />
THE BOTTOM LINE<br />RELATIONSHIPS =<br />Relatively low cost<br />Skills at tactician level quick to learn<br />Engage the skills of volunteers<br />Increase donor loyalty<br />Watch emotional investment increase<br />Leverage word of mouth<br />
When you’re ready to take the dive…here’s one approach<br />Listen & follow<br />Respond to existing conversations<br />Advocate for the community<br />Talk about donors<br />And MOST importantly…<br />
Iit’s not about <br />you.<br />But your donors,, supporters and city rock.<br />
What are you or your organization’s social media fears?<br />#2<br />
IMPLICATIONS FOR COMPANY CULTURE<br />Has to fit to your goals and culture, and sometimes vice versa.<br /> -Fortress vs. Free agent<br /> - Say no to “cease and desist” letters<br /> -Map out relationships. How can you engage and deliver better?<br />Nonprofit needs a social media policy. <br /> -Staff must be trained.<br />Best to embrace a learning culture, culture of evaluation, culture of empowering everyone.<br /> -AdmittingFailure.org<br />
Thanks for participating!<br />Sheena T Abraham<br />firstname.lastname@example.org<br />@SheenaTAbraham<br />http://sheenatabraham.wordpress.com<br />Affiliations<br />http://www.genjuice.com<br />http://www.secondmile.org<br />http://www.tenaciousabe.com<br />Find this presentation at http://slideshare.net/sheenatabraham<br />