Garymoneysmithtwitterpreso 090713211631 Phpapp01


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Garymoneysmithtwitterpreso 090713211631 Phpapp01

  1. 1. Serious Business. Serious Fun. Gary Moneysmith Interactive Strategy Director ial m a Soc . Hi. I’ a Critic Medi @garymoneysmith
  2. 2. Today’s Discussion • Introduction • What Can I Do With Twitter? • How Do I Get Started? • Jargon Alert • Time to Follow & Be Followed ATE E to H a. • What Should I Tweet About? I LOV medi social • Any Way to Make Life Easier?
  3. 3. My Confession... January 24, 2008 “Twitter is the most childish, self-indulgent invention on the Internet. I never need to know THAT much about your life.” gree Ic ouldn’t a more!
  4. 4. My Conversion... April 9, 2009 - Speaking to the Ohio University Journalism School “If I had to stop using every business tool currently at my disposal, Twitter would be the very last. It’s my outsourced brain.” er! F lopp Flip-
  5. 5. "It's one of the fastest-growing phenomena on the Internet." - New York Times "Twitter is a sucker's game that only serves the needs of tiny elite." - Seth Finkelstein, The Guardian (UK) "Twitter is on its way to becoming the next killer app." - TIME Magazine "Twitter, then, is the latest evidence of the Paris Hiltoning of America. Twitter is always on, always looked at, and at a 140 character limit, doesn’t have the capacity to be either deep or meaningful." ?! Helen Popkin (MSNBC)
  6. 6. July 14, 2009 Twitter is DEAD. Long live Twitter! Twitter as we know it now will go away. Valuable business and personal networking via social media will persist and accelerate. ll it ej ust ca ? Can w move on & dead
  7. 7. What can I do with Twitter?
  8. 8. Research Crisis Communications Customer Service Sales/Donations Brand Building Culture Sharing PR Traffic Building Networking Recruiting Professional Referrals Technical Support Breaking News Promotions Education Fun
  9. 9. Ambient Learning/Awareness Lightweight, but meaningful conversation "Google’s coming out with an operating system?! Woohoo!" “Do we have a company meeting today or not?!” “I installed Windows 7 on myGirl Scout “I’m selling Cookies.” wife’s NetBook. Surprisingly easy. Might install myself...” cat has raised $18,000 for "A animal shelters via funny daily tweets -- weird, but cool." “Does anyone know of a good online media buying company? I need info for a proposal ASAP!” “Yah, call EnginePoint. They rock.”
  10. 10. Old Wine in New Barrels... “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” “...want to make people laugh at incessantly about yourself.” Originally published in 1936 15 million copies sold globally
  11. 11. Where do I find the time?! rdly n ha ail!? I ca em le hand
  12. 12. Smoke Breaks? Take Twitter Breaks! 30-Minutes Per Day
  13. 13. So How Do I Get Started?
  14. 14. The Essentials Account Set-up
  15. 15. Essentials: Account Set-up 20-character limit 15-character limit 160-character limit Privacy Control
  16. 16. Essentials: Password Management
  17. 17. Essentials: Mobile Set-up
  18. 18. Essentials: Notice Controls
  19. 19. Essentials: Picture
  20. 20. Essentials: Background Setup
  21. 21. Essentials: Background Setup Offers frequently asked contact information details
  22. 22. Essentials: Background Setup
  23. 23. Essentials: Connections Summary
  24. 24. Essentials: Almost Ready to Go!
  25. 25. Jargon Alert Some Helpful Explanations... • Tweet A single Twitter post/message; up to 140 characters including spaces • RT Short for “retweet” - when someone repeats your tweet/message; usually complimentary
  26. 26. Jargon Alert Some Helpful Explanations... • @message Public messages directed at a specific username such as @garymoneysmith (AKA “@mentions” or “@replies) • DM (Direct Message) Private message sent to a particular person such as “d garymoneysmith” (Tip: Set DM’s to email/ text to mobile phone to ensure delivery)
  27. 27. Jargon Alert Hashtag (#) • Label added to a Tweet to “categorize” it • Makes conversation strings easier to find • Often used by people live-tweeting events
  28. 28. Jargon Alert Favorites • Usually denoted via a little star • Stores them for future reference
  29. 29. Time to Follow and Be Followed!
  30. 30. Follow & Be Followed...
  31. 31. Follow & Be Followed...
  32. 32. How many people should I be FOLLOWING and how many should follow me? Answer: It Depends... • Why (how) are you using Twitter? • Active vs passive engagement • Quality vs. Quantity • Reality: Your Commitment ishy- Sou nds w e. to m washy
  33. 33. Who should I follow? • Friends, family & associates (inc. former) • Industry superstars • Friends of friends (power of weak links) • Mass/niche media journalists • Bloggers • Professors & other subject matter experts The • Customers & business partners (members) Fo llow? y only s cener for • Leaders of community & advocacy groups es chang dog d the lea • ...anyone else that makes your day better.
  34. 34. Follower/Following Tips Ratio (Follower/Following) • High Follow few, but has many followers. Person is discriminating who they follow, but is popular/influential to others • Low Follow many, but few follow back. Person who wants to broadcast to many, but isn’t popular enough to be followed back Also consider # of updates - too much? Too little?
  35. 35. How do I find people? 1) Search for people you know by name:
  36. 36. How do I find people? 2) Find friends based on your stored email addresses:
  37. 37. How do I find people? 3) Keyword Search:
  38. 38. How do I find people? 3) Keyword Search - Example Results Potential Person to follow Link to Online Articles RT = Valued Opinion Hashtags for More Info
  39. 39. How do I find people? 3) Advanced Keyword Search
  40. 40. Search Tips Ask yourself, what keywords interest you when you overhear a conversation? • Your name/username (“vanity search”) • Your company, brand and products • Competitor names/products • Industry terms • Conference names • Geographic locations • Acronyms n the • Commonly know publication names l’ fly o The o ick, eh? wall tr Read the tweets returned, then follow the conversation strings between people.
  41. 41. What Should I Tweet About?
  42. 42. You’ve got 140-characters Use them wisely! • Observations on industry happenings • Comments on current events • Links to interesting online articles/resources • Answer questions asked by others • Post a link to your blog and invite • Ask questions to instigate conversation s like • Thank someone else for a great Tweet Sound tting re cha you’ d... with a frien
  43. 43. You’ve got 140-characters Use them wisely! • Link to a specific Tweet (or RT it) • Share a funny idea or photo • Live Tweet an event • OH: “Overheard” Share something you overhear ness Is this busi ? asure or ple
  44. 44. Photo Uploads
  45. 45. Photo Uploads
  46. 46. But what about Tweeting on behalf of my company? On Brand... and on spirit! • Ask yourself, “What makes my organization unique? Why do I exist?” The answers will guide how you should utilize Twitter. • Behave within the spirit of your brand. • Be authentic, genuine and human. • Be conversational & share useful info; don’t try tail ock direct sales. Don’t be that guy. A vi rtual c ed a r - I ne mixe drink!
  47. 47. But what about Tweeting on behalf of my company? On Brand... and on spirit! • How can you help your customers, business partners, employees? • What “fun facts” help people understand you? • What “behind the scenes” info would people find interesting? • What material could you share that doesn’t fit into press releases, web pages or white papers?
  48. 48. Can multiple people run our Twitter account? Yes, but... • Explain the “tag team” approach in the bio area • Identify Tweets with the person’s initials • Reply to as many “@” or direct messages possible • Everyone needs to stay appraised of updates to avoid unecessary/uncoordinated repeat messages • Establish a tone or personality for Tweets, no matter who posts/writes them • Add photos/info for each team member in the background graphic
  49. 49. Example: Multi-Author Posts
  50. 50. Any way to make life easier? • Contacts Manager • 3rd Party Applications • Link Shorteners/Reporting • Keyword Alerts • Cross Posting to Facebook • Mobile Accessibility
  51. 51. Manage Contacts
  52. 52. Example 3rd Party Application - Tweetdeck
  53. 53. Example 3rd Party Application - Tweetdeck
  54. 54. Other 3rd Party Applications Helpful Hint If you delete a Tweet via the Twitter website, it might not get deleted in 3rd party apps which “cache” (store) info longer. Trust me on this one.
  55. 55. Link Shorteners Copy shortened link into your Tweet...
  56. 56. Link Reporting
  57. 57. Keyword Alerts Email notifications delivered when your keywords are tweeted by others.
  58. 58. Example 3rd Party Application Tweetdeck - Facebook Posting & Link Shortening Cross posts to your Facebook status updates.
  59. 59. Mobile Accessiblitiy MANY ways/options... • Tweetie • Twitteriffic • Tweetdeck Mobile • TwitterFon • Twitterberry
  60. 60. Things To Remember • Be VERY careful when sending DM’s via a phone • Address reasonable negative comments; offer to discuss in a non-Twitter forum (email, telephone, etc.) • Remember, ANYONE can read your comments; post freely, but consider possible misinterpretations.
  61. 61. Questions? Thank you! Gary Moneysmith Interactive Strategy Director ’ll Ma ybe I OK. t a try... i give @garymoneysmith