Evaluation Question 5.

1. Question 5:
How did you attract/
address your audience?

2. Mise-en-Scene
• The Mise-en-scene should be appealing to my target audience, therefore
Ellie and I decided that the costume should remain very laid back, causal
and relaxing – something that teenagers are often known to lounge around
in. I typed ‘winter fashion’ onto the web 2.0 and what came up was baggy
jumpers and leggings.
So Ellie and I decided that Ameerah’s
costume would be similar to this to attract
our audience as we felt that some could
relate to the main character fashion style.

3. Appearance
• Knowing we would have some younger viewers, Ellie and I wanted
to keep the hair and make-up pretty simplistic, as we did not want
to portray how every girl needs to where make-up.
The only make-up she
has on is an eye brow
kit, some winged eye
liner, mascara, and
subtle false lashes.
In this scene, as she’s at
home, we left her hair
naturally wavy.

4. Sound
• Ellie and I decided on having an narrator throughout
the film opening. We felt that it was a prime way in
order to engage with the audience in what is
happening. Having a narrator will make the audience
feel as if they’re directly being spoken to, hence
engaging them.
• In the film opening, there is diegetic Christmas music
playing from the tablet. ‘Jingle Bells’ is a vastly known
Christmas song which intentionally will attract
audiences as they may even sing along to the music.

5. Setting and Character.
• The majority of the film openings setting was based in Ameerah’s
bedroom. It was a very girly bedroom: lots of bright colours, blankets,
photos with friends on the wall – a typical female teenage bedroom.
• Ameerah’s body language and actions were very laid back, something
relatable and engaging for audiences. Her costume and setting display her
social class as the working class, her family are wealthy and therefore she c
an own tablets, phones etc. A stereotypical teenager is known to have
mood swings or a little attitude, therefore we intend for our character to
throw a diary across the room in order to show attitude and emotion.
• Due to a stereotypical romance film would be associated with females in
their teens and above, this is due to the actors used within the film. They
are usually young adults, the audience being at a similar age means they
can easily relate and engage with the characters.

6. Social Media
Knowing that Our Last Christmas is being targeted at ages
between 12-30, Ellie and I knew that social media
accounts like Facebook would be a prime method of
attracting our audience. Creating a social media account
enabled us to connect and interact with our audience,
engaging them in everything we possibly could. We were
firstly able to build up an audience, so we could gain
their feedback on our ideas, and even decide on our
films title.

7. Facebook
The amount of
likes informs me
of many people
are viewing the
page’s posts.
Ellie and I are
able to post
status’, photos,
video or even
events in which
our audience
can view.
We could post behind the scene
photos from shooting in order to
get our audience excited for our
product.
Simply searching ‘Our Last
Christmas’ on Facebook
will bring up our page, so
it is easy to find.
There are methods in which Facebook
allows you to promote your page,
however this costs and we were not
willing to spend money.
The page could be
customised with images
from the movie itself.The page is listed
under ‘Film’ so
therefore will
show up when
people are
interested in
Films.
There’s even a
way where
people can
directly
message us if
they wanted to.

8. Attracting the Audience
By receiving positive feedback on our Facebook page
from our audience, I knew that Our Last Christmas had
definitely attracted my audience. Seeing the first two
minutes left consumers wanting to see more and they
expressed this on the comments. Knowing that my target
audience enjoy the film opening, confirms that my media
product is attractive.

9. Polls
• In order to engage with our audience, Ellie and I created
polls in which we posted on our Facebook page for our
target audience to view and participate in. We left the film
title and the film story line completely down to the
audience decision because they’re
the one’s consuming my film. Without
an audience, there is no film; hence
why engaging and attracting them is
extremely significant.

10. Other Films
• Another way in which Ellie and I knew that our product
would attract an audience as that it has similar themes to
other romance films. If I Stay and The Fault in Our Stars are
romance films that both have illness and medication themes.
The Fault in Our Stars made a gross of $124,868,837 and If I
Stay with $50,461,335; displaying how popular these types
of films are. Ellie and I originally had a terminal illness
themes in one of our initial story ideas, and this is the idea
that our audience chose out of the three initial story ideas
that we displayed.

11. The Importance
• Engaging your audience in the opening scene is extremely
important. The first few minutes are what leaving audiences
either wanting to watch more, or to turn it off altogether. It
is crucial to hook the audience in. They need to feel
engaged in order to connect with the characters and enjoy
the rest of the film. The opening must include things like an
enigma code, a question that is not immediately answered,
thus drawing an audience into the film waiting for the
question to be answered. For example: in Our Last
Christmas, Ameerah receives a Christmas card from her ex
saying ‘I need to see you’ – and the audience have to watch
the film in order to find out why.