In what ways does your media productuse, develop or challenge forms andconventions of real media products?
• Once I had chose the brief ‘Soap Operas’, I straight away got into researching andunderstanding exactly what a Soap Opera TV trailer looks like, what a magazine front coverlooks like and what a Soap Opera poster/billboard looks like. After I had a clear understandingby researching and analysing Soap Opera TV trailers, Soap Opera magazine front covers andSoap Opera Posters/Billboards, I straight away had ideas on what I wanted to create.Watching TV trailers on different storylines gave me an idea of what sort of genre I would liketo include in my own Soap Opera TV trailer. I figured through personal opinion that the more‘soppy’, dull, emotional and drab the TV trailers are, the more interesting and suspicious theTV dramas look. Therefore, I had in mind what I wanted to create.Watching TV most days gave me a wider insight of what different TV trailers include and themany different genres on different TV channels. I also searched for a lot of Soap teasers onYouTube, as it is a web 2.0 that is very broad.Whilst watching these TV trailers, I noted and analysed the camera work, editing, mise-en-scene, lighting and music so I knew exactly how I would create my own. I also looked in greatdepth a lot of attention to the editing. Even though the ones I had watched were editing ahuge amount and I knew that I wouldn’t be able to create the same myself, I still wantedsome idea on how I could create my own TV trailer and get inspiration.When it came to editing, we had an idea of putting our audience on edge, so we wanted tocome up with a unique way on how to create our TV trailer so that we could really tease ouraudience.
Music.• When it came to music in our TV trailer, we had to link the music with the genre we hadchosen to create. As our trailer was very emotional, we had to be careful with what music wechose. As our TV drama is advertised as a meaningful, down to earth TV programme, themusic was decided as a steady beat all the way through. Having thought broader, it wasdecided that we would link the soundtrack with the certain scenes in the trailer. An exampleof this would be on the scene ‘escape’ as when the door gets slammed, the music becomesmore intense and becomes more than just steady. I felt that this really mixed well with theemotions of the characters. Another scene this happens in is ‘betrayal’, as there is a fasterbeat when it comes to viewing the clothing on the floor and the view of the figures in thebed. As the camera shoots the figures in the bed, the music then calms down as it creates anatmosphere, tension and the mysteriousness of what is coming next on the trailer.We decided to make the soundtrack louder at the end when it shows when the Soap is goingto start as it creates excitement.
Camera.• The TV trailer can become very effective straight away when it comes to different cameraangles. We didn’t want to do anything too extreme with the camera angles as we didn’t wanta lot of attention on the camera angles, just what is happening in the Soap Opera.Here we have created anestablishing shot in the scene‘betrayal’. This is to create areact and effect to what isgoing to be happening in thebedroom.We have also created the same shot for both ofthese scenes so that our audience can view theenvironment and see things in great depth.
Here, we had the camera panning thebedroom, so we can show the audienceexactly what has happened in thissituation and to really tease and makethe audience think. It is also giving theaudience an idea of us ‘spying’.
Lighting.• We didn’t focus too much on lighting, although we did try and make the lighting dull in thescenes we created. This was to create an eerie affect and a certain atmosphere due to ourtrailer being quite depressing. We figured that this would create a certain mood with ouraudience. As TV Soap Operas are showing social realism, we decided that we wanted to reallykeep a natural light. This is shown on our ‘Death’ scene. The reason for this is because wewant our audience to relate to an everyday lifestyle, and everyday problems and issues. If weedited the lighting and made it different, the TV trailer wouldn’t be advertising a SoapOpera, just a TV Drama.
Mise-En-Scene• It was important to take mise-en-scene into consideration, due to it including scenery andcostumes. Our clothing was very simple when it came to viewing the characters. This isbecause of the Soap Opera creating an everyday lifestyle for viewers to watch and relate to.So therefore, we dressed our characters very casual in everyday jeans, plain t-shirt and anyshoe except heels. There is even a scene ‘Mistakes’ which included the character Amywearing nightwear. This is because of the key word ‘mistake’. Therefore, she must look upsetand angry and not care about her appearance. Another reason for this would be because ofthe characters only being young teenagers.The TV trailer takes part in a family home due to the Soap Opera revolving life around familyproblems and everyday issues with friends and general teenage problems. It was best to beset in a family household environment so our audience could relate.
Conventions of real media products.• Short TV trailer which is 1:06 minutes long• Advertisement of where the Soap Opera is going to be shown• Title of Soap Opera• Doesn’t give too much away of what is going to happen in the Soap Opera• Teases the audience• The flow of themes which are happening, keeps the video continuous and mysterious• Soundtrack• Different camera angles• Date of realise• Hash tag-web 2.0
Was your production an effectivepiece?• Vanessa Lane- “Really good, I like how the trailer involves younger people which makes itdifferent, as it doesn’t mainly relate to adults like Eastenders.”This shows that my audience has already related to the Soap Opera and shown that the TVtrailer is shown in a unique way.• Kelsey James- “I really liked it. The titles at the beginning of each scene are really effective asnot many TV adverts do that so it makes your trailer a lot more interesting.”This shows that the titles I added makes the audience think more about the TV programmeand creates more of a mystery as it teases the audience.• James Hardiman- “excellent. It was all very effective and even the camera shots createsuspicion and makes you want to carry on viewing all the drama. Really good, well done.”This to me shows how effective the camera angles are on a TV trailer. Hearing this commentmakes me think that we should have involved more different camera shots.
How effective is the combination of yourmain product and ancillary texts?
• I thought that the combination of our main product and ancillary tasks were very effective.The reason I think this is because all three pieces all create a good promotional package onhow to grasp an audience into watching our new Soap Opera ‘Behind Closed Doors’. I believethat we achieved well because all of our work came from inspiration of real media products.I think that with our final magazine front cover, the genre was shown clearly and well due toour contrasting of colours and foreshadowing what will be happening in the up and comingepisodes. This front cover also shows the personalities of our characters as we have a close-up that show of both of their faces. The tag lines on the front cover also helps to pursue this.The poster sets the mood of ourup and coming Soap Operabecause of the contrast of coloursand the use of wording which is‘coming soon’. This makes ouraudience want to know moreinformation of when it is going tocome out.Our TV trailer is the best way to promote our Soap Opera as itgives the audience great detail of what will happen throughoutthe whole series. This will make the audience want to know whatis going to happen in the next series once this one is over.
How the three texts would worktogether as a marketing strategy• Advertising is the best and the only way of getting a product across to the audience. A goodmarketing strategy is the key thing to help get across to your audience in an affective way. Ithink that the ‘teaser’ poster is successful due to the striking black and white image whichcauses the billboard poster to be eye-catching. I think this would be because of the darkimage. The TV trailer creates mysteriousness due to it being depressing and not giving anyclues on what more it could be about other than the 4 themes shown.The front cover of the magazine may not get as much as an audience as the other two mightas only certain audience like to read those magazines because they want to know more.Whereas, there could be a certain audience that like the surprise and want to wait for moreof the drama.I believe that all three show a certain genre as they are stylized that way.
What have you learned from youraudience feedback?• My audience feedback has gave me positive thoughts about my work as I feel that it affectedthe right audience in the right way. I’m happy that my audience have seen the success in myediting, mise-en-scene, lighting and camera shots.• Although I asked the majority of friends, I think that we needed a little more criticism so weknow for sure what we can do to help gain more of an audience or what we can do better toimpress them. This is key for production companies as they can have an insight of theiraudience’s opinions so they can change things for the future. We didn’t get any feedbackfrom comments that were posted on our blogs, we decided to ask people in person so thatwe could see through facial expressions and reactions.• I feel that we have achieved everything that we wanted to achieve. The only criticism I wouldgive myself would be to take more of a variety of photographs and make use of a betterphotographed camera as the images didn’t come out as expected. If we had taken more, wewould have had more of a choice of photographs to use on our billboard poster andmagazine front cover.
How did you use new mediatechnologies in the construction andresearch, planning and evaluationstages?
Construction.• I have never been able to use the equipment so throughout the process I was learning. Oncewe had got into filming, it was easier than expected.• For filming, we used a basic video camera with a camera stand that we had borrowed fromschool.• Our sounds for our TV trailer were non-diegetic so we didn’t need to use the sound detectorand recorded because it wasn’t needed.
• Editing: Editing was the biggest challenge for us as we found the programme ‘Adobe PremièrePro’ to edit on very difficult to use. At this point we had never been taught to use it so wehad to learn along the way how to use the software. Finding the right effects and edits was astruggle so we decided to try and keep to basics and in the end the trailer had came out theway we expected in the first place.• The main problem we probably had was converting the video once we had finished.• When it came to editing my ancillary tasks, editing was a bit more smoother as I had actuallyused Photoshop a lot before due to our AS Media. Even though I had used it, I had onlylearned how to do the basics, so when it came to creating the poster, I knew basically what Ihad to do, but as I didn’t know a lot, I taught myself by using the internet or teaching myself.So to conclude, I am pleased with the outcome of my ancillary task. I managed to blendobjects in with the background, clone a colour, magic wand things out that weren’tneeded, spot removal tool, contrast and make the lighting more affective.• When it came to adding the soundtrack, we had to use YouTube Video Converter whichchanged the clip into a MP3.
Research.• Whilst researching, YouTube became the most useful. This was because our main product wewere focusing on was our Soap Opera TV trailer. Watching lots of teaser trailers helped us geta great insight of how our own should be.• We also used Google, so we could click onto Google Images and research what posters andbillboards look like and many magazine front covers of TV listings.• We did also look at magazines in the supermarket to see which ones looked the mosteffective and which were most eye-catching to ourselves. Then we had more of an idea ofhow to create our own.
Planning.• All of my planning and research has been stored on My Blogger along with all of myanalysis’s. This made the process of creating very simple. It made everything easier bykeeping it all in one place so you could easily go back and look at what and when you lastplanned or researched. It is a very organised way in keeping up to date with your planningand research.• Having our blogs public is a helpful thing as my media group and I can look at each othersblogs for inspiration and ideas.
Evaluation.• I decided to use Microsoft PowerPoint to create my evaluation on. This is because I find itvery easy to work with and because I can fit a lot of information on one page. Not only this, Ican easily copy evidence on my work onto here easily without any problems and having toupload through files, I can simply copy and paste my images.• After I finish my PowerPoint, I will simply upload it to ‘Slideshare’ which is a website thatconverts my PowerPoint Presentation onto my blog by copy and pasting a link which willmake it easy to share.
Conclusion.• In conclusion, creating this coursework has been a huge challenge for Hannah and I, but ithas also been very enjoyable. I have enjoyed learning new things, by discovering andresearching a lot of new information.• I am happy with how our final products came out but if I were to change anything it wouldhave to be the photography. As it came to the end, we realised that the images were not thebest and is the downside to our products.• If I were to do it again, I would make sure I don’t waste any time creating my products andask for more help on being taught how to use certain softwares, although, I did enjoy thechallenge.• As it has came the end I have now appreciated the amount of effort that needs to go intoproduction.