1. Evaluation 1:
In what ways does
your media product
use, develop or
challenge forms and
conventions of real
media products?
2. Props
We got a birds eye
view shot of Bela in
the bath. Similarly to
Rihanna in her bath
shot, we wanted to
make this scene more
natural than the
other slightly more
synthetic shots.
We opted for a bath scene because a bath is something that most people can relate to as something where they
can relax. The fact that Bela, like Rihanna, still looks glamourous in the bath emphasises their style as they still look
made up and attractive in the bath. This develops the covnention of real media products.
Like Beyonce, we
shot Bela holding/
dancing with a
sceptre. A sceptre can
be associated with
people of a high status
which portrays Bela’s
dominating character.
When researching for ideas for our music video it was apparent that a common thing was to show a prop in a
scene then the prop would be gone in the next shot of the scene. This discontinuity is one way to play with the
audiences interest as they may be tempted to watch it again. This is what we did with the sceptre.
3. Costume
With all our five scenes we wanted Bela to wear a
completely different costume in each one. This was to
add another interest point for the audience. When
researching into target audience we discovered that
the main target audience for our artist was girls aged
between 16 and 25. Primary research showed us that
this audience were very interested in fashion which
makes sense as to why similar artists have a lot of
costume changes. Although every outfit was different
all her costumes were either black, red or white (or a
combination) as this formed a link to each scene.
4. Costume
For the Chaise
Longue scene Bela
wore a suit The
waiters are also in
black suits but less
stylish versions to
show Bela as the
point of attraction
and focus.
Similarly to Iggy Azalea in her music video we also had Bela wearing a suit. This creates a sense of power and
dominance. White is usually associated with innocence whereas they subvert this point as they’re similar
characteristics represent rebellion but in a classy manner.
5. Camera
Our music video was all about keeping it pacey and making it
interesting enough so people would view it again. One way we
did this was by experimenting with different camera angles. This
was a good idea because although we did have five scenes,
having different camera angles allows viewers something new
and exciting as well as helping to portray various features that
we wanted to show off within the video such as close ups of Bela
to show her lip synch. Types of shots we took include long shots,
close ups, birds eye view, pan, extreme close up and more.
The main focus was to have as much camera time on Bela so
that the audience can see her lip synching as well as moving to
the track. This is a key aspect as it helps the audience to
memorise the track quicker.
6. Camera
Similar to Lady Gaga we
took a few mid close up
shots as this gives a hint
of the artist’s body
language, facial
expression and reveals a
slight view of their
costume and upper half
of their body.
A birds eye view shot
allows the audience to
see the scene from a
whole new perspective.
In Katy Perry’s shot we
can similarly see her
body language and the
environment around her.
Beyonce is famous for
her beauty as well as
talent of singing which
is why an extreme close
up is a successful shot
because it gives the
audience a close view of
her face and lips syncing
8. Performance
Performance is important as it shows off the skills and various talents of the
artist. In our ‘1991’ music video we didn’t depend on props that much which
looking back now was quite a risky thing because Bela is a solo artist so all
attention is on her. We can compare her to Ke$ha whose skill of dancing is
commonly shown in her music videos. People are engaged to something that
is done well and as Bela is a good dancer, like Ke$ha’s fans, Bela’s audience
will want to view the video again as they had pleasure watching her perform.
Her performance is a stylistic element of her as an artist which may appeal
to her target audience as dancing is quite a popular hobby for many women
in their late teens/ early twenties, so they have something to relate to.
9. Lighting
The lighting through out our music video is fairly dark, especially as we turned down
the brightness in the editing stage. This was to
10. Editing
On shoot day we ended up taking a lot more shots than I originally expected, which
worked in our favour as it meant we had more shots to work with during editing. We
had two main focus points during editing- cutting on the beat and having fast paced
cuts. A music video in which I can compare the editing to is
