Rakha's Evaluation question 2

1. How does your
media product
represent particular
social groups?
Rakha Tewany

2. O When producing the opening scene of our film we had to do research on
who we are going to target our film at, whether it being children, teenagers
or adults. After doing the research on a genre we decided to base our film
on social realism as it was less difficult to produce, as horror would have
been a hard genre to produce as we would not have had the correct
equipment to make it look professional. Once researching ‘social realism’
we decided to base the film on teenagers girls, this is because we thought
that the girls would be able to reflect back on what was happening as they
were girls themselves, they would have good understand of what’s
happening and why it’s happening whereas boys would not be able to
reflect back on it because they are not girls to know what goes through girls
heads/ minds. We based it as teenager girls more than teenager boys
because it’s stereotypical for a girl to have an eating disorder and getting
cyber-bullied. This is because girls have worries that people will judge them
for what they look like rather than their personality, so teenager girls feel the
need to do anything to look perfect such as starving themselves to become
skinny, or wearing the latest fashion to fit in and be popular or wearing a lot
of makeup to be pretty. We decided to base our film on teenager girls but
yet we were being stereotypical because boys can have eating disorders as
well, they also can get cyber-bullied.
O Within the opening scene of our film, the characters were dressed as
everyday basis teenager girls. As we filmed part of opening in school it
shows are characters were teenagers still in school, as we based it partly in
a school therefore shows our target audience in a way.

3. O During the production of our opening scene of
our film, we ensured that certain parts reflect and
represent different social groups. We considered
things such as interests, style of our target
audience, then we tried to add in the things they
were interested in.
O ‘The Affected’ is aimed at teenager girls aged 13-
19 and is interested in real life stories, which are
story is based on.

4. What does our film have in
common with other films?
O When researching it was clear to us that existing films
with the genre ‘social realism’ was doing well as it
attracted a range of social groups. By doing research
we learnt what is needed within a opening scene of a
film to attract our planned audience and make sure that
our film is appropriate for them to watch. We had to
think about what could be within the film for teenager
girls, and to make sure that it is suitable for others to
watch such as teenager boys as they may find it
interesting as we were stereotypical and based it just a
girls.

5. What does our film have in
common with other films?
O We made sure that the colour scheme of our opening scene
of our film was edited, we decided to edit the film to make
the lighting darker as it looked more professional, so we
made it more dull/ dim.
O When we did our opening credits we made sure that the
fitted in with the film, such as the text, colour, size and font.
This is because sometimes the different types of fonts
makes the film look a certain genre such as thriller or horror,
so we had to decide on the perfect text for our genre.
O We did certain things to make the film suitable for the
audience, and make it attracting to our target audience.
Existing films under the genre of ‘social realism’ have used
certain things to create a successful film which help us in
the production of ours, such as the camera shots, colouring,
text and edits etc.

6. What particular social group
would be attracted to our film?
O Teenager girls, there are many stereotypes all over the place
about them, these stereotypes helped us add things into our
magazine which will appeal to them and make them reflect
on the film. We have ideas that teenager girls like such as:
O Looking good, being perfect such as pretty, skinny and
wearing the latest fashion
O Going to parties
O Gossiping
But there is certain things which they don’t like such as:
O Being ill
O Getting bullied
We used these above as we knew that girls would be able to
reflect back and understand on what's happening.

7. Social Groups
O A range of teenager girls stereotypically
look up to artists such as Rihanna, Nicki
Minaj and models, which makes them feel
as if they should look just as good as
them, with the makeup, there body size
and so on. Teenager girls often match
their styles to their favourite artist. As they
are such a fan of them they want to look
exact the same but with their own name.

8. Social Groups
O The characters within the film are everyday
teenager girls which shows our target audience
being yourself is prettier than being someone your
not. They are not fancy dressed, such as with there
make up done or wearing really nice clothes, they
are wearing normal clothes which a everyday
teenager would wear. By using these girls within our
film it makes our target audience reflect back more
than they would if the characters were dressed over
the top. This is because it makes the audience feel
that the characters are exact like them but with a
problem.

9. Age, Gender and Ethnicity
O Even though our film is very feminine as it appeals to girls more then
boys. Social realism films are mainly masculine, the films that we
looked at within our research, the characters were mainly boys/
men, this is because social realism films are normally based of
football or fighting such as Adulthood. However, we decided to take
up a challenge and base our characters as females, this is because
we thought that it would be interesting for teenagers to see what
happens behind close doors, and things like this actually happens.
O Although our characters are all Asian, there is nothing within the film
which would be offensive to other ethnic backgrounds, however
even though the characters are all Asian it doesn’t make it just for
Asian teenager girls, so the film is targeted at all ethnic groups.
O The film is specifically targeted at 13-19 year olds but this because
this range of age group go cinema with friends whereas younger
girls go with parents and parents would not really want to watch the
film. Many girls around this age are interested in other peoples
businesses so it makes the film more interesting as our target
audience would be able to see what happens to other teenager girls.