Evaluation question 2 for my media blog and coursework.

1. 
Evaluation question 2
How effective is the combination
of your main product and ancillary
texts?

2. Getting started
The song we chose was “Cool kids” by Echosmith.
From their music video

3. Why?
 The reason we picked this song is because we could use the
lyrics to make a good narrative. We feel this story gives a strong
message; an insight into how people feel and act about bullying,
they just want to be themselves but have to change to suit
everyone's standards.
Being
bullied and
called
names

4. Our idea – Music video
 Our idea for the song "Cool kids" was to have a unpopular girl
who was bullied by cool kids, she would sit by a bin during her
breaks and read books.
Bin
Pushed
over

5. Our idea – Music video
 One day she had enough and decided to have a makeover with
her friend to become popular. Once this makeover is complete
she wow's the popular kids and rejects them
Make over
Showing off to cool kids

6. Analysis
 So when looking at our music video, we successfully represented
the narrative, however looking at it we can see how we have
done it from one side; Shelby has made a makeover but still
embraces her smart side meaning she is a better version of
herself and is happy
Still working
hard and
embracing
smartness

7. Analysis
 In the video I can see that we have some conventions that we
wanted in our idea like how she sits next to the bin, giving a
secondary meaning that she could be seen as trash and isn't
liked. Its the props and settings that help to give this additional
meaning

8. Our idea – Digipak
 The idea for the digipak was to have Shelby in both
costumes before and after her transformation. We wanted
to make them tinted different colours and have them
partially transparent.
 Here is inspiration from Adele's – Send my love music video
Colour
change
shows
emotion
change

9. Our idea – Advert
 The idea for the advert was to have a image where the costume
and background was the same as one on the digipak so this
creates a link between them; meaning if someone saw this
advert they will look for a similar picture when looking for the
album. We also wanted Shelby positions on some object
On a stool
Plain, light
background
“College”
costume

10. Why?
 We decided on these ideas as the transparency and tinted
colour can show a transition from one version of herself to
another and the different colours represent her emotion
change. This gives additional meaning to an effect that is eye
catching.
Red/pink –
costume and
glamorous/hap
py
Blue/green –
sad,
depressed
and envy

11. Why?
 We chose this idea for the advert as we wanted a strong link
between all our media texts and this is a good way to do so. The
image we picked also had a school feel which is what we
wanted to represent the theme
Same
costume

12. Analysis
 When looking at both our digipak and advert, I feel like we
successfully conveyed our idea, the digipak is a visual
representation about change of appearance, emotion and
happiness. The advert successfully links to both the digipak and
music video due to the same costume has been used; Shelby
looks like a college student.

13. Analysis
 However we was going to link the digipak and advert through
the background but scrapped that and used the costume
instead.
Same
costume

14. Audience Feedback
To get this audience feedback, we created a questionnaire on
Survey Monkey

23. What this means
 From these charts, we can see that our music video, digipak and
advert all together was successful and to good standard. The
majority of people liked our work and enjoyed it. We have an
average mark our of 5 and we got a 4 which is great.
 This type of research we used was quantitative as it was yes or
no but the rating our of 5 is qualitative research

24. What this means
 However this does mean that some people did not like our work
but this is a small minority and this is due to them not being the
target market of the song and genre meaning that they may not
like what we have done as its not there style.
 Our target market is people ages 12-20 who like pop. This can
either be boys or girls but girls are primarily targeted.

25. Additional Feedback
 One question had a
comment section;
this question was
“Did you see
anything that
needed changing in
the music video”
 I gathered all the
comments and make
a word collage to
represent this
feedback.